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Visuals: On an evening sky background, a close-up of the text
split with a rectangle border (similar to the movie logo) is seen with four searchlights shown from the back. We slowly zoom out of it as searchlights go by. One searchlight briefly shines at the screen, revealing a rectangular structure in gold with the text inside of the border, with "SPORTS" in front of a dark gold rectangle. Finally, the screen zooms out more until the logo is at the center of the screen.
Technique: CGI by Studio Productions (now known as "Flip Your Lid Animation").
Audio: Just the high-pitched 1994 20th Century Fox fanfare by Bruce Broughton with Dick Ervasti providing the voiceover.
Audio Variant: Sometimes, a jazzy saxophone rendition of the 20th Century Fox fanfare (similar to the style of Kenny G) is playing with a female voiceover.
Visuals: It starts off at an extreme close-up of a letter in white with lights all over the letter. The lights light up from bottom to top as we zoom out of the letter. Once the light-up is completed, it fades to the standard television logo, but with the text "SPORTS" at the bottom, on top of a structure similar to the movie logo, as the camera gets into different directions.
Variant: Staring in the spring of 1998, footage from sporting events (including the Super Bowl, the Stanley Cup, the World Series, and the All-Star Game) which all aired on Fox, were added.
Technique: CGI.
Audio:
Visuals: On a blue background, we see a cylinder with footage of Super Bowl 33 on the cylinder. Then the camera circulates around the cylinder with the program still seen as a blue light appears as it gets higher. Once the light got to the top, the 1998 Fox Sports logo is shown, as the light gets in the logo. Then we see a billboard turning on another program, as the camera zooms out of the billboard. At one point, the billboard plays another program as it zooms out. Then it quickly zooms out to reveal the previous mentioned 1998 Fox Sports logo with a blimp flying from the logo's centre. Finally, the logo shoots out "waves".
Technique: CGI.
Audio: The short version of the 1997 TCF fanfare as well as an announcer.
Visuals: On a black background, we see a set of lights in yellow and white with a silver oval outline. The oval outline zooms in as the company name is briefly shown. Once the oval outline is off screen, multiple ovals showing programs pass by. Once they are gone, the logo from last time is shown, appearing as a flag as it tilts.
Technique: CGI.
Audio: The drumroll part of the 1997 TCF fanfare with an announcer.
Visuals: Similar to the last logo, but modified for SD, text are shown to the programs, and the last two programs are different.
Technique: CGI.
Audio: Once again, the drumroll part of the 1997 TCF fanfare with an announcer.
Visuals: Against the USA flag, we see a few shots of the army and the navy doing different things. Then we see a cleaner version of the 1999 Fox Sports logo appear at the centre of the screen.
Technique: Live-action with CGI elements.
Audio: A new-generation theme accompanied by Dick Ervasti and Jim Cummings' respective voiceovers.
Visuals: Against a black curtain, we see the Fox Sports logo during the time doing the same animation as the 4th logo with searchlights all around. Then light shows in the logo, revealing the letter "X" behind the text "YEARS", as the logo does the same animation. Then it transitions to a number of programs. While the programs are shown, we see the text "Fox WIDESCREEN" in silver on top of a rectangle in the same colour. Then it transitions back to the black curtain as the Fox Sports logo in front of the letter "X" with the text "YEARS" at the bottom flip to the centre of the screen as searchlights move.
Technique: CGI.
Audio: A trumpet theme, as well as an announcer.
Visuals: Same as the fourth logo, but updated.
Variant: A shortened version exists.
Technique: CGI.
Audio: Like the last logo, a trumpet theme with an announcer.
Visuals: On a black background, we see parts of an oval into four pieces with the text
Fox
SPORTS
inside of the oval all in white. Then it breaks up into pieces and passes the screen as programs with text in white show on the pieces. Then the pieces gets back together showing the logo for a second. Then the background changes to white as the text "WE ARE" appears at the centre. Then the text "Fox SPORTS" appears also at the centre. Then the Fox Sports logo in black appears in the same way.
Technique: CGI.
Audio: Once again, a trumpet theme with an announcer. When the text "WE ARE" and "Fox SPORTS" shows up, a group of people saying the infamous quote "We are Fox Sportsǃ" is heard as well.
Legacy: One of the first logos to show the company's quote "We are Fox Sports".
Visuals: There is an oval screen with the 1997-2003 NFL on Fox logo (a teal rectangle with "NFL" inside, a light grey rectangle with "Fox" in it, and a red stripe with "ON" between them), but altered to fit the screen's shape. Supporting the oval screen is two pillars with football helmets on top, and below it, there's a sloped floor with the Fox logo (it's a little hard to see though). In the background is a golden sunset sky with clouds. The camera pans quickly downward, with the lights around the oval shining towards the viewer. The lights turn to the oval and turns off, and the NFL on Fox logo triangle transitions to the NFL shield.
Trivia: The graphics are the same as the graphics the NFL on Fox used during the 1998 and 1999 seasons. Also, the logo takes place in a stadium.
Technique: CGI.
Audio: The NFL fanfare, with some machine sounds, with Dick Ervasti saying "Fox Sports welcomes you to the following presentation of the National Football League".
Visuals: On a dark blue/purple background, we see a purple metal bar behind an oval with a ceiling. A white streak flies past the oval, making the oval flash, revealing the Fox Sports logo. Then the metal bar rotates downward, and the ceiling "scans" the Fox Sports logo, slowly turning it to the pre-2008 NFL shield (it had more stars, the football and the NFL font is different too compared to the 8 stars the current NFL shield has) logo, then the shield rotates slightly upward. The light on the metal bar turns on, and the NFL shield glows. Behind the NFL shield is a futuristic interface looking screen showing random letters, numbers and circles in light blue. The camera pans slowly rightward in the end. The closing variant has "www.nfl.com" in white, appearing below the NFL shield.
Trivia: The graphics are the same as the graphics the NFL on Fox had during the 2000 and 2001 seasons.
Technique: CGI.
Audio: Same as the previous logo.
Audio Variant: In its early days, it had a different NFL fanfare which was used from the 1998-2002 NFL seasons.
Visuals: On a navy blue background, we see the Fox Sports logo lighting up. Outlines of its surrounding oval shape appear as well, and they all "shift" to show a glowing (but slowly dimming) football field with the revised NFL logo floating above it. There is a closing variant, and it has "NFL.com" in black, in a big slab-serif face (which the NFL also uses for other things) appearing below the NFL shield.
Technique: CGI.
Audio: Same as the first logo.
Audio Variant: Occasionally, the announcer says "Fox Sports thanks you for watching this presentation of the National Football League. The NFL is online at www.NFL.com" on the closing variant.
Visuals: On a blue background, the Fox Sports logo used since 2012 appears in front of a blue line with arrows. The camera tilts and zooms through the Fox Sports logo, causing the oval part of the logo to fall off, revealing Cleatus the Fox Robot (who serves as their mascot since 2005) run towards us. Finally, the NFL logo forms. As usual, the closing variant has "www.nfl.com" appearing.
Trivia: The graphical elements are the same as what Fox Sports have used in the early 2010s, especially the arrows/chevrons.
Technique: CGI.
Audio: The 2003-2014 NFL fanfare and the presentation speech. In other words, same as the previous two logos (and three for the presentation speech).
Audio Variant: Same as the 1st logo.
Visuals: A light (probably stadium lights) shines from the top right on a metal blue surface with a TRON-like grid pattern. The light quickly retreats as the camera pans to the right, revealing the NFL shield logo with an azure glowing outline. The camera then pans upward, revealing an opaque Fox Sports logo with the surface now glowing orange/yellow with a teal light on top. The surface turned out to be a redesigned Cleatus as the camera pans from his back to his front as Cleatus looks at the viewer. The logo ends with the camera zooming in on a red, white and blue (2014-15)/gold and black (2015-2016) NFL logo.
Trivia: With the exception of the end of this logo, it is the same as the 2014-2015 intro to now branded "Fox NFL" broadcasts, with Cleatus holding the 2014-present logo with its right hand towards us in a stadium background in said intro.
Technique: CGI.
Audio: A brand new, majestic copyright theme the NFL started using during the 2013-14 NFL playoffs (used until Super Bowl LIII for the intro and outro presentations and used on the NFL's 3rd quarter copyright screen that appears in all NFL broadcasts up to the 2019 preseason and returned in 2020 that has a different 3 note ending), with a different 8 note ending.
Audio Variant: Same as what has been used since 1998.
Visuals: The Fox Sports logo flickers and lights up as we zoom out to reveal Cleatus standing behind another gigantic Fox Sports logo against a dodger blue honeycomb background. Cleatus then holds up a metallic football to his left arm as the rest of his body (and the football) lights up. We then do a quick 180-degree turn to the right to reveal a 3D NFL logo hovering above a yellow cauldron as we zoom out slowly. The closing variant has "WWW.NFL.COM" hovering close to the cauldron.
Variants:
Technique: CGI.
Audio: Same as the fifth logo, with robotic sounds and flickering as Cleatus moves his arm.
Audio Variant: In 2019 until Super Bowl LIV, there was a new majestic copyright fanfare celebrating the NFL's 100th season with a dramatic 4 note ending.
Availability: Also seen before Fox-aired Thursday Night Football broadcasts from 2018-2021. For the 2016-2019 and 2019-2020 variants, same as the first 5 logos.
Visuals: On a black background, we see a rectangle, containing some NFL, MLB, NASCAR, and College Football highlights. To the animation, we see the rectangle revealing rectangles of other highlights, while this happens, the rectangles "separate" creating a ribbon like effect, and seconds after, they reveal the Fox Sports oval logo, with HD in a fat font next to it. They are both in metallic. Then the logo turns around to reveal DirecTV's logo, because DirecTV sponsored Fox Sports in HD at the time.
Technique: CGI.
Audio: Hard to describe, but it had some banging of the drums, then a George DelHoyo says "You're watching Fox Sports, in HD. Presented by DirecTV".
Availability: Before and after Fox Sports programming.
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Vine Alternative Investments | |||||
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Bertelsmann |
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ITV |
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Amazon | |||||
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