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===Background=== <!--T:1--> |
===Background=== <!--T:1--> |
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FremantleMedia (doing business as Fremantle) is a British-based media conglomerate company founded in 2000 as a merger of [[Pearson Television (UK)|Pearson Television]] and CLT-UFA; the companies merged to become "RTL Group" and by renaming |
FremantleMedia (doing business as Fremantle) is a British-based media conglomerate company founded in 2000 as a merger of [[Pearson Television (UK)|Pearson Television]] and CLT-UFA; the companies merged to become "RTL Group" and by renaming the production arm to FremantleMedia, who currently owns the [[All American Television|All American]], [[Mark Goodson Television Productions|Mark Goodson]], and [[Reg Grundy Productions|Reg Grundy]] libraries, among other formats. In 2003, FremantleMedia acquired Australian production company [[Crackerjack (Australia)|Crackerjack Productions]], who merged with [[Grundy Television (Australia)|Grundy Television]] to form "FremantleMedia Australia". On September 7, 2018, the company changed its onscreen name to simply "Fremantle," though FremantleMedia remains its legal name. Today, Fremantle is a division of the RTL Group, and is 90% owned by German media conglomerate, Bertelsmann SE & Co. KGaA, which is 80.9% owned by the Bertelsmann Foundation and 19.1% owned by the Mohn Family. |
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===1st Logo (May 2002-February 1, 2019; October 29, 2020)=== <!--T:2--> |
===1st Logo (May 2002-February 1, 2019; October 29, 2020)=== <!--T:2--> |
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FremantleMedia (doing business as Fremantle) is a British-based media conglomerate company founded in 2000 as a merger of Pearson Television and CLT-UFA; the companies merged to become "RTL Group" and by renaming the production arm to FremantleMedia, who currently owns the All American, Mark Goodson, and Reg Grundy libraries, among other formats. In 2003, FremantleMedia acquired Australian production company Crackerjack Productions, who merged with Grundy Television to form "FremantleMedia Australia". On September 7, 2018, the company changed its onscreen name to simply "Fremantle," though FremantleMedia remains its legal name. Today, Fremantle is a division of the RTL Group, and is 90% owned by German media conglomerate, Bertelsmann SE & Co. KGaA, which is 80.9% owned by the Bertelsmann Foundation and 19.1% owned by the Mohn Family.
Nicknames: "The Splotch", "Creamy Atom", "The Atom", "The Paint"
Logo: On a royal blue background, white paint (which looks more like milk or whipped cream) "bubbles" out in the center, then pulls back and to the right as the paint orbits around to form a stylized atom design. The text "FREMANTLEMEDIA", in Futura font with different font weights, blurs in to the left of the atom. Afterwards, 4 white paint drops appear around the atom to complete the logo.
Variants:
FX/SFX: The flying and bubbling paint, the text fading in, and the design of the atom logo.
Music/Sounds: A gentle sounder with bongos, culminating in a 3-note guitar strum, with the last note echoing. This was composed by Score Productions, which did music for The Price is Right, Family Feud and the 1986 Lorimar-Telepictures logo.
Music/Sounds Variants:
Availability: Very common.
Editor's Note: The logo is clean and the sounder is relaxing, but it's not a popular logo by many due to its wide prevalence on television, in part due to its plastering older logos, though it's not on the scale of Sony Pictures Television, 20th Television or CBS Television Distribution.
Logo: On a black background, two shots fade in and out depicting the letters "Fr" and "e" in white being written out in cursive. A third shot shows a cursive white "m" being drawn, which zooms out to reveal the words "Fremantle" being drawn out in cursive handwriting. The stem of the "t" is the last of the lettering to be drawn after the zoom out.
Variants:
FX/SFX: The writing and the zooming.
Music/Sounds: A dramatic three-note orchestral theme followed by a chorus stinger when the stem of the "t" is drawn. The shorter version cuts out the first two notes. On CBS programs, the network's generic theme (which is slightly high-pitched since 2008) is used.
Availability: Current.
Editor's Note: This logo is a perfect example of the "simplicity" trend in modern logos, which could be seen as either cheesy or refreshing depending on who you ask.
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