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Background

Hallmark Entertainment was formed in 1994 by Hallmark Cards when it acquired the assets of RHI Entertainment and merged with Signboard Hill Productions to form one company. It also had its own distribution arm on home video, Hallmark Home Entertainment, with Evergreen Entertainment acting as a sublabel. In 1995, it acquired Filmation's library, later selling it to Entertainment Rights in 2004. In 2006, the founders reacquired the company, which reclaimed the RHI Entertainment name.

Contents

1st Logo (October 8, 1994-September 28, 1996)	2nd Logo (November 5, 1995-2005)	3rd Logo (1999, 2004-Early 2006)

1st Logo (October 8, 1994-September 28, 1996)

Visuals: On a stylized brown fabric or black background, a "gold" plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it with lines above and below it reading "HALLMARK ENTERTAINMENT".

Variants:

Sometimes, either the text "Distributed By" or "In Association With" fades in after the logo forms.
A filmed version exists.
Sometimes, this logo is videotaped.

Technique: CGI.

Audio: None or the ending theme. NBC airings used a generic theme.

Availability:

This was used on then-contemporary reprints of Filmation shows of that time like Fat Albert or He-Man. Later prints remove it completely.
It also appeared on the UPN series Live Shot and on TV movies that they produced such as Bye Bye, Birdie.

2nd Logo (November 5, 1995-2005)

Visuals: On a black background, a stylized "H" made of ribbons, which is surrounded by a box, zooms in. "HALLMARK ENTERTAINMENT" in a Times New Roman font also moves up and places itself under the box. When it's completed, the logo zooms back a bit.

Variants:

A filmed version exists.
Sometimes, "Distributed by" or "In Association With" appears above the logo.
At the beginning of some TV movies, "PRESENTS" appears below.
Occasionally, the copyright stamp is omitted.
A true 16:9 widescreen version exists.
There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger, and both are in black.
On Back to the Secret Garden, the logo is slowed down significantly compared to usual.

Technique: CGI.

Audio:

1995-1998: A 8-note orchestral theme performed by Irwin Fisch.
1997-2005: A short flourish fanfare from Mark Mothersbaugh.
Sometimes, the end theme plays over it, or the logo is silent.
CBS and NBC airings and ABC airings starting in 1998 used a generic theme.

Availability: It was seen on TV shows and movies made by Hallmark Entertainment of the era.

It's retained on DVD releases of The Secret World of Alex Mack and Farscape.
This can be seen on the 1996 TV movie pilot of Sabrina, the Teenage Witch, which despite being produced by Viacom Productions (like its TV show) is not owned by CBS.
On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one.
The IAW variant appeared on the original CBS airing of Get To The Heart: The Barbara Mandrell Story.

3rd Logo (1999, 2004-Early 2006)

Visuals: Essentially just the text "HALLMARK ENTERTAINMENT" in the same style as before fading in on a black background.

Variant: On The Legend of Sleepy Hollow, the word "presents" fades in below.

Technique: A still, digital graphic.

Audio: None or the end theme of the show/TV movie.

Availability: It was originally seen on The Legend of Sleepy Hollow as an opening version. It was later used on A Christmas Carol, Farscape: The Peacekeeper Wars, The Poseidon Adventure, Earthsea and Larry Levinson-produced TV movies from the era.

◄	RHI Entertainment Signboard Hill Productions

Hallmark Entertainment

RHI Entertainment

►

@@ Line 1: / Line 1: @@
+{{PageCredits|description=Torchlady, Eric S., James Fabiano, mr3rious and thehugetvfan|capture=Eric S., mr3rious, RSX-798, TheEriccorpinc and CnowEnt|edits=RSX-798|video=Eric S., EnormousRat, mcydodge919, ClosingLogosHD, LogicSmash and Broken Saw}}
-Logo descriptions by James Fabiano
-Logo captures by Eric S. and TheEriccorpinc
-Video captures courtesy of Eric S., EnormousRat, and mcydodge919
+===Background===
-Background: Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
+'''Hallmark Entertainment''' was formed in 1994 by Hallmark Cards when it acquired the assets of [[RHI Entertainment (1990-1997)|RHI Entertainment]] and merged with [[Signboard Hill Productions]] to form one company. It also had its own distribution arm on home video, [[Hallmark Home Entertainment]], with [[Evergreen Entertainment]] acting as a sublabel. In 1995, it acquired [[Filmation Associates|Filmation]]'s library, later selling it to [[Entertainment Rights]] in 2004. In 2006, the founders reacquired the company, which reclaimed the [[RHI Entertainment (2006-2012)|RHI Entertainment]] name.
+{{ImageTOC
+|Hallmark_Entertainment_(1994)_-_Videotaped.png|1st Logo (October 8, 1994-September 28, 1996)
+|Hallmark_Entertainment_(1998).png|2nd Logo (November 5, 1995-2005)
+|Hallmark_Entertainment_(2004)_(Taken_from_Farscape_The_Peacekeeper_Wars).png|3rd Logo (1999, 2004-Early 2006)
+}}
+===1st Logo (October 8, 1994-September 28, 1996)===
-st Logo
+<gallery mode="packed" heights="200">
-(October 8, 1994-September 28, 1996)
-Hallmark Entertainment
+Hallmark Entertainment (1994) - Videotaped.png
+Hallmark Entertainment (1995) (Taken from Johnny and Clyde).png
-Nicknames: "The Stamp", "The Plate", "Hallmark Plate"
+Hallmark Entertainment (1994) (IAW) (Taken from Reunion).png
+Hallmark Entertainment (1995) (IAW) (Taken from High Sierra Search and Rescue).png
+Hallmark Entertainment (1995) (IAW) (Taken from Live Shot).png
+Hallmark Entertainment Distribution.png
+</gallery>
+{{YouTube|id=1tSoApxL1nk|id2=hIsgr4ty0HM|id3=FhfY5zP_Qgs}}
-Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads:
+'''Visuals:''' On a stylized brown fabric or black background, a "gold" plate with the word "'''HALLMARK'''" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it with lines above and below it reading "'''HALLMARK''' ENTERTAINMENT".
-________________
-HALLMARK
-ENTERTAINMENT
+'''Variants:'''
-all against a stylized brown or plain black background. There are lines above and below the name.
+*Sometimes, either the text "Distributed By" or "In Association With" fades in after the logo forms.
+*A filmed version exists.
+*Sometimes, this logo is videotaped.
+'''Technique:''' CGI.
-Variant: Sometimes, "Distributed By" would fade in after the logo forms.
+'''Audio:''' None or the ending theme. NBC airings used a generic theme.
-FX/SFX: The "stamp".
+'''Availability:'''
-Music/Sounds: None or the ending theme.
+* This was used on then-contemporary reprints of [[Filmation Associates|Filmation]] shows of that time like ''Fat Albert'' or ''He-Man''. Later prints remove it completely.
+* It also appeared on the UPN series ''Live Shot'' and on TV movies that they produced such as ''Bye Bye, Birdie''.
+===2nd Logo (November 5, 1995-2005)===
-Availability: It's seen at the end of Hallmark-owned shows whenever they are reran.
+<gallery mode="packed" heights="150">
+Hallmark Entertainment (1998).png
+Hallmark Entertainment (1998) - Stretched Version.png
+Hallmark Entertainment (1997).png
+Hallmark Entertainment (1997) - IAW.png
+Hallmark Entertainment (1997) - Filmed Version.png
+Hallmark Entertainment (2000) (Presents) (Taken from The Hound of the Baskervilles).png
+Hallmark Entertainment (1996) (IAW) (Taken from The Secret World of Alex Mack).png
+Hallmark Entertainment (1998) (Taken from Mama Flora's Family.png
+Hallmark Entertainment (1996) (Distributed by) (Taken from Titanic).png
+Hallmark Entertainment (2002) (Taken from FarScape).png
+Hallmark Entertainment (1996) (Taken from The Angel of Pennsylvania Avenue).png
+Hallmark Entertainment (1996) (Taken from Captain Courageous).png
+Hallmark Entertainment (1997) (Taken from Attack on Lenningrad).png
+Hallmark Entertainment (1996) (Taken from Gulliver's Travels).png
+Hallmark Entertainment (1997) (IAW) (Filmed) (Taken from A Nightmare Come True).png
+Hallmark Entertainment (1997) (Taken from Crayola video promos).png
+</gallery>
+{{YouTube|id=nlGtzAbcPbY|id2=HH7jqFaByHc|id3=cl-hOXTg2x4|id4=5Q2P7FWjyRk|id5=WjwaiHk5zC0|id6=JgjYJfk_7nw|id7=Sni3RqWqm4Y|id8=2n7wIgmQW1g}}
+'''Visuals:''' On a black background, a stylized "'''H'''" made of ribbons, which is surrounded by a box, zooms in. "'''HALLMARK''' ENTERTAINMENT" in a Times New Roman font also moves up and places itself under the box. When it's completed, the logo zooms back a bit.
-Editor's Note: None.
+'''Variants:'''
+*A filmed version exists.
+*Sometimes, "Distributed by" or "In Association With" appears above the logo.
+*At the beginning of some TV movies, "PRESENTS" appears below.
+*Occasionally, the copyright stamp is omitted.
+*A true 16:9 widescreen version exists.
+*There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger, and both are in black.
+*On <u>''Back to the Secret Garden''</u>, the logo is slowed down significantly compared to usual.
+'''Technique:''' CGI.
+'''Audio:'''
-nd Logo
+*1995-1998: A 8-note orchestral theme performed by Irwin Fisch.
-(October 23, 1994-June 17, 2006)
+*1997-2005: A short flourish fanfare from Mark Mothersbaugh.
+*Sometimes, the end theme plays over it, or the logo is silent.
+*CBS and NBC airings and ABC airings starting in 1998 used a generic theme.
+'''Availability:''' It was seen on TV shows and movies made by Hallmark Entertainment of the era.
-Hallmark Entertainment PresentsHallmark Entertainment (2001)Hallmark Entertainment (1998)Hallmark Entertainment (1996)Hallmark Entertainment (1995)Hallmark Entertainment DistributionHallmark Entertainment (2005)
+*It's retained on DVD releases of ''The Secret World of Alex Mack'' and ''Farscape''.
+*This can be seen on the 1996 TV movie pilot of ''Sabrina, the Teenage Witch'', which despite being produced by [[Viacom Productions]] (like its TV show) is not owned by CBS.
+*On recent prints of ''Alice in Wonderland'' (1999 TV movie), the Sonar Entertainment logo plasters this one.
+*The IAW variant appeared on the original CBS airing of ''Get To The Heart: The Barbara Mandrell Story''.
+===3rd Logo (1999, 2004-Early 2006)===
-Nicknames: "The H Ribbon", "Hallmark Ribbon"
+<gallery mode="packed" heights="200">
+Hallmark Entertainment (1999) (Taken from The Legend of Sleepy Hollow).png
+Hallmark Entertainment (2004) (Taken from Farscape The Peacekeeper Wars).png
+Hallmark Entertainment (2005) (Taken from the DVD of Arthur Hailey's Detective).png
+Hallmark Entertainment (2006) (Taken from Wild Hearts).png
+</gallery>
+'''Visuals:''' Essentially just the text "'''HALLMARK ENTERTAINMENT'''" in the same style as before fading in on a black background.
-Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a grey Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit.
+'''Variant:''' On <u>''The Legend of Sleepy Hollow''</u>, the word "presents" fades in below.
-Variants:
-A filmed version exists.
-Sometimes, "Distributed by" or "In Association With" would be seen on top.
-At the beginning of some TV movies, "PRESENTS" appears below.
-Occasionally, the copyright stamp is omitted.
-There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger. Both of them are in black.
-A still variant without the "H" logo can be seen in The Poseidon Adventure.
+'''Technique:''' A still, digital graphic.
-FX/SFX: The zooming.
-Music/Sounds: The closing theme of the show, silence, or a short flourish fanfare.
+'''Audio:''' None or the end theme of the show/TV movie.
+'''Availability:''' It was originally seen on ''The Legend of Sleepy Hollow'' as an opening version. It was later used on ''A Christmas Carol'', ''Farscape: The Peacekeeper Wars'', ''The Poseidon Adventure'', ''Earthsea'' and Larry Levinson-produced TV movies from the era.
-Music/Sounds Variant: Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
+{{Chronology|[[RHI Entertainment (1990-1997)|RHI Entertainment]]<br>[[Signboard Hill Productions]]|[[RHI Entertainment (2006-2012)|RHI Entertainment]]}}
-Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
+{{TV-Navbox}}
-It's seen on The Secret World of Alex Mack and Farscape, which was retained on DVD releases.
+[[Category:American television logos]]
-This can be seen on the TV movie Sabrina, the Teenage Witch, followed by the first NBCUniversal logo.
+[[Category:United States]]
-On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one. The IAW variant appeared on the original CBS airing of Get To The Heart: The Barbara Mandrell Story.
+[[Category:Television logos]]
+[[Category:Chicken Soup for the Soul Entertainment]]
-Editor's Note: It's a well-crafted logo for its time, though some might mistake the H ribbon as resembling an X.
+[[Category:Logos with music by Irwin Fisch]]
+[[Category:Logos with music by Mark Mothersbaugh]]
+[[Category:English-language logos]]