Hallmark Entertainment: Difference between revisions

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{{PageCredits|description=Torchlady, Eric S., James Fabiano, mr3rious and thehugetvfan|capture=Eric S., andmr3rious, RSX-798, TheEriccorpinc and CnowEnt|edits=RSX-798|video=Eric S., EnormousRat, mcydodge919, ClosingLogosHD, LogicSmash and mcydodge919Broken Saw}}
 
===Background ===
'''Hallmark Entertainment''' was formed in 1994 by Hallmark Cards when it acquired the assets of [[RHI Entertainment (1990-1997)|RHI Entertainment]] and merged with [[Signboard Hill Productions]] to form one company. It also had its own distribution arm on home video, [[Hallmark Home Entertainment]], with [[Evergreen Entertainment]] acting as a sublabel. In 1995, it acquired [[Filmation Associates|Filmation]]'s library, later selling it to [[Entertainment Rights]] in 2004. In 2006, the founders reacquired the company, which reclaimed the [[RHI Entertainment (2006-2012)|RHI Entertainment]] name.
Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed [[RHI Entertainment]]. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
 
{{ImageTOC
=== 1st Logo (October 8, 1994-September 28, 1996) ===
|Hallmark_Entertainment_(1994)_-_Videotaped.png|1st Logo (October 8, 1994-September 28, 1996)
 
|Hallmark_Entertainment_(1998).png|2nd Logo (November 5, 1995-2005)
{{Gallery|align=center|mode=packed|height=200|width=
|Hallmark_Entertainment_(2004)_(Taken_from_Farscape_The_Peacekeeper_Wars).png|3rd Logo (1999, 2004-Early 2006)
|Hallmark Entertainment (1994) - Videotaped.png|
|Hallmark Entertainment Distribution.png|
}}
{{YouTube|id=hIsgr4ty0HM}}
 
===1st Logo (October 8, 1994-September 28, 1996)===
'''Nicknames:''' "The Stamp", "The Plate", "Hallmark Plate"
<gallery mode="packed" heights="200">
Hallmark Entertainment (1994) - Videotaped.png
Hallmark Entertainment (1995) (Taken from Johnny and Clyde).png
Hallmark Entertainment (1994) (IAW) (Taken from Reunion).png
Hallmark Entertainment (1995) (IAW) (Taken from High Sierra Search and Rescue).png
Hallmark Entertainment (1995) (IAW) (Taken from Live Shot).png
Hallmark Entertainment Distribution.png
</gallery>
{{YouTube|id=1tSoApxL1nk|id2=hIsgr4ty0HM|id3=FhfY5zP_Qgs}}
 
'''LogoVisuals:''' On a stylized {{Font color|saddlebrown|brown}} fabric or black background, a {{Font color|"gold|gold}}" plate with the word "{{Font|Times New Roman|'''HALLMARK'''}}" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a {{Font color|silver|silver}} rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it): reading "'''HALLMARK''' ENTERTAINMENT".
 
'''Variants:'''
<center>{{Font|Times New Roman|'''HALLMARK'''</br>ENTERTAINMENT}}</center>
*Sometimes, either the text "Distributed By" or "In Association With" fades in after the logo forms.
*A filmed version exists.
*Sometimes, this logo is videotaped.
 
'''Technique:''' CGI.
'''Variant:''' Sometimes, "{{Font|Times New Roman|Distributed By}}" or "{{Font|Times New Roman|In Association With}}" fades in after the logo forms.
 
'''Audio:''' None or the ending theme. NBC airings used a generic theme.
'''FX/SFX:''' The "stamp".
 
'''Availability:'''
'''Music/Sounds:''' None or the ending theme.
* This was used on then-contemporary reprints of [[Filmation Associates|Filmation]] shows of that time like ''Fat Albert'' or ''He-Man''. Later prints remove it completely.
* It also appeared on the UPN series ''Live Shot'' and on TV movies that they produced such as ''Bye Bye, Birdie''.
 
===2nd Logo (November 5, 1995-2005)===
'''Availability:''' Rare. It used to be seen on reprints of [[Filmation Associates]] shows of the time like ''Fat Albert'' or ''He-Man''. It also appeared on UPN's short-lived series ''Live Shot'' and on some TV movies, like ''Bye Bye Birdie''.
<gallery mode="packed" heights="150">
Hallmark Entertainment (1998).png
Hallmark Entertainment (1998) - Stretched Version.png
Hallmark Entertainment (1997).png
Hallmark Entertainment (1997) - IAW.png
Hallmark Entertainment (1997) - Filmed Version.png
Hallmark Entertainment (2000) (Presents) (Taken from The Hound of the Baskervilles).png
Hallmark Entertainment (1996) (IAW) (Taken from The Secret World of Alex Mack).png
Hallmark Entertainment (1998) (Taken from Mama Flora's Family.png
Hallmark Entertainment (1996) (Distributed by) (Taken from Titanic).png
Hallmark Entertainment (2002) (Taken from FarScape).png
Hallmark Entertainment (1996) (Taken from The Angel of Pennsylvania Avenue).png
Hallmark Entertainment (1996) (Taken from Captain Courageous).png
Hallmark Entertainment (1997) (Taken from Attack on Lenningrad).png
Hallmark Entertainment (1996) (Taken from Gulliver's Travels).png
Hallmark Entertainment (1997) (IAW) (Filmed) (Taken from A Nightmare Come True).png
Hallmark Entertainment (1997) (Taken from Crayola video promos).png
</gallery>
{{YouTube|id=nlGtzAbcPbY|id2=HH7jqFaByHc|id3=cl-hOXTg2x4|id4=5Q2P7FWjyRk|id5=WjwaiHk5zC0|id6=JgjYJfk_7nw|id7=Sni3RqWqm4Y|id8=2n7wIgmQW1g}}
 
'''Visuals:''' On a black background, a stylized "'''H'''" made of ribbons, which is surrounded by a box, zooms in. "'''HALLMARK''' ENTERTAINMENT" in a Times New Roman font also moves up and places itself under the box. When it's completed, the logo zooms back a bit.
'''Editor's Note:''' None.
 
'''Variants:'''
*A filmed version exists.
*Sometimes, "Distributed by" or "In Association With" appears above the logo.
*At the beginning of some TV movies, "PRESENTS" appears below.
*Occasionally, the copyright stamp is omitted.
*A true 16:9 widescreen version exists.
*There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger, and both are in black.
*On <u>''Back to the Secret Garden''</u>, the logo is slowed down significantly compared to usual.
 
'''Technique:''' CGI.
=== 2nd Logo (October 23, 1994-June 17, 2006) ===
 
'''Audio:'''
{{Gallery|align=center|mode=packed|height=200|width=
*1995-1998: A 8-note orchestral theme performed by Irwin Fisch.
|Hallmark Entertainment (1998).png|
*1997-2005: A short flourish fanfare from Mark Mothersbaugh.
|Hallmark Entertainment (1998) - Stretched Version.png|
*Sometimes, the end theme plays over it, or the logo is silent.
|Hallmark Entertainment (1997).png|
*CBS and NBC airings and ABC airings starting in 1998 used a generic theme.
|Hallmark Entertainment (1997) - Filmed Version.png|
}}
{{YouTube|id=HH7jqFaByHc|id2=5Q2P7FWjyRk|id3=WjwaiHk5zC0}}
 
'''Availability:''' It was seen on TV shows and movies made by Hallmark Entertainment of the era.
'''Nicknames:''' "The H Ribbon", "Hallmark Ribbon"
*It's retained on DVD releases of ''The Secret World of Alex Mack'' and ''Farscape''.
*This can be seen on the 1996 TV movie pilot of ''Sabrina, the Teenage Witch'', which despite being produced by [[Viacom Productions]] (like its TV show) is not owned by CBS.
*On recent prints of ''Alice in Wonderland'' (1999 TV movie), the Sonar Entertainment logo plasters this one.
*The IAW variant appeared on the original CBS airing of ''Get To The Heart: The Barbara Mandrell Story''.
 
===3rd Logo (1999, 2004-Early 2006)===
'''Logo:''' On a black background, we see a stylized "{{Font color|silver|'''H'''}}" made of ribbons, which is surrounded by a box zooming in, while "{{Font color|silver|{{Font|Times New Roman|'''HALLMARK''' ENTERTAINMENT}}}}" in a {{Font color|silver|silver}} Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
<gallery mode="packed" heights="200">
Hallmark Entertainment (1999) (Taken from The Legend of Sleepy Hollow).png
Hallmark Entertainment (2004) (Taken from Farscape The Peacekeeper Wars).png
Hallmark Entertainment (2005) (Taken from the DVD of Arthur Hailey's Detective).png
Hallmark Entertainment (2006) (Taken from Wild Hearts).png
</gallery>
 
'''Visuals:''' Essentially just the text "'''HALLMARK ENTERTAINMENT'''" in the same style as before fading in on a black background.
'''Variants:'''
* A filmed version exists.
* Sometimes, "Distributed by" or "In Association With" appears above the logo.
* At the beginning of some TV movies, "PRESENTS" appears below.
* Occasionally, the copyright stamp is omitted.
* There is a version where the logo appears on a {{Font color|goldenrod|dusty light yellow}} background. The border is smaller while the text is much larger, and both are in black.
* A still variant without the "{{Font color|silver|'''H'''}}" logo can be seen in a few 2000s TV movies, like ''The Poseidon Adventure'' and ''Earthsea'', among others.
 
'''Variant:''' On <u>''The Legend of Sleepy Hollow''</u>, the word "presents" fades in below.
'''FX/SFX:''' The zooming.
 
'''Technique:''' A still, digital graphic.
'''Music/Sounds:''' The closing theme of the show, silence, or a short flourish fanfare.
 
'''Audio:''' None or the end theme of the show/TV movie.
'''Music/Sounds Variant:''' Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
 
'''Availability:''' It was originally seen on ''The Legend of Sleepy Hollow'' as an opening version. It was later used on ''A Christmas Carol'', ''Farscape: The Peacekeeper Wars'', ''The Poseidon Adventure'', ''Earthsea'' and Larry Levinson-produced TV movies from the era.
'''Availability:''' Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
* It's retained on DVD releases of ''The Secret World of Alex Mack'' and ''Farscape''.
* This can be seen on the 1996 TV movie pilot of ''Sabrina, the Teenage Witch'', which despite being produced by Viacom Productions (like its TV show) isn't surprisingly owned by CBS these days.
* On recent prints of ''Alice in Wonderland'' (1999 TV movie), the [[Sonar Entertainment]] logo plasters this one. *The IAW variant appeared on the original CBS airing of ''Get To The Heart: The Barbara Mandrell Story''.
 
'''Editor's Note:''' It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".
 
{{Chronology|[[RHI Entertainment (1990-1997)|RHI Entertainment]]<br>[[Signboard Hill Productions]]|[[RHI Entertainment (2006-2012)|RHI Entertainment]]}}
{{TV-Navbox}}
[[Category:American television logos]]
 
[[Category:AmericanUnited logosStates]]
[[Category:Television logos]]
[[Category:AmericanChicken televisionSoup logosfor the Soul Entertainment]]
[[Category:Logos with music by Irwin Fisch]]
[[Category:Logos with music by Mark Mothersbaugh]]
[[Category:English-language logos]]

Latest revision as of 22:16, 1 October 2024

Credits
Descriptions by
Torchlady, Eric S., James Fabiano, mr3rious and thehugetvfan

Captures by
Eric S., mr3rious, RSX-798, TheEriccorpinc and CnowEnt

Editions by
RSX-798

Video captures courtesy of
Eric S., EnormousRat, mcydodge919, ClosingLogosHD, LogicSmash and Broken Saw

Background

Hallmark Entertainment was formed in 1994 by Hallmark Cards when it acquired the assets of RHI Entertainment and merged with Signboard Hill Productions to form one company. It also had its own distribution arm on home video, Hallmark Home Entertainment, with Evergreen Entertainment acting as a sublabel. In 1995, it acquired Filmation's library, later selling it to Entertainment Rights in 2004. In 2006, the founders reacquired the company, which reclaimed the RHI Entertainment name.


Contents

1st Logo (October 8, 1994-September 28, 1996) 2nd Logo (November 5, 1995-2005) 3rd Logo (1999, 2004-Early 2006)
1st Logo (October 8, 1994-September 28, 1996) 2nd Logo (November 5, 1995-2005) 3rd Logo (1999, 2004-Early 2006)


1st Logo (October 8, 1994-September 28, 1996)


Visuals: On a stylized brown fabric or black background, a "gold" plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it with lines above and below it reading "HALLMARK ENTERTAINMENT".

Variants:

  • Sometimes, either the text "Distributed By" or "In Association With" fades in after the logo forms.
  • A filmed version exists.
  • Sometimes, this logo is videotaped.

Technique: CGI.

Audio: None or the ending theme. NBC airings used a generic theme.

Availability:

  • This was used on then-contemporary reprints of Filmation shows of that time like Fat Albert or He-Man. Later prints remove it completely.
  • It also appeared on the UPN series Live Shot and on TV movies that they produced such as Bye Bye, Birdie.

2nd Logo (November 5, 1995-2005)


Visuals: On a black background, a stylized "H" made of ribbons, which is surrounded by a box, zooms in. "HALLMARK ENTERTAINMENT" in a Times New Roman font also moves up and places itself under the box. When it's completed, the logo zooms back a bit.

Variants:

  • A filmed version exists.
  • Sometimes, "Distributed by" or "In Association With" appears above the logo.
  • At the beginning of some TV movies, "PRESENTS" appears below.
  • Occasionally, the copyright stamp is omitted.
  • A true 16:9 widescreen version exists.
  • There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger, and both are in black.
  • On Back to the Secret Garden, the logo is slowed down significantly compared to usual.

Technique: CGI.

Audio:

  • 1995-1998: A 8-note orchestral theme performed by Irwin Fisch.
  • 1997-2005: A short flourish fanfare from Mark Mothersbaugh.
  • Sometimes, the end theme plays over it, or the logo is silent.
  • CBS and NBC airings and ABC airings starting in 1998 used a generic theme.

Availability: It was seen on TV shows and movies made by Hallmark Entertainment of the era.

  • It's retained on DVD releases of The Secret World of Alex Mack and Farscape.
  • This can be seen on the 1996 TV movie pilot of Sabrina, the Teenage Witch, which despite being produced by Viacom Productions (like its TV show) is not owned by CBS.
  • On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one.
  • The IAW variant appeared on the original CBS airing of Get To The Heart: The Barbara Mandrell Story.

3rd Logo (1999, 2004-Early 2006)

Visuals: Essentially just the text "HALLMARK ENTERTAINMENT" in the same style as before fading in on a black background.

Variant: On The Legend of Sleepy Hollow, the word "presents" fades in below.

Technique: A still, digital graphic.

Audio: None or the end theme of the show/TV movie.

Availability: It was originally seen on The Legend of Sleepy Hollow as an opening version. It was later used on A Christmas Carol, Farscape: The Peacekeeper Wars, The Poseidon Adventure, Earthsea and Larry Levinson-produced TV movies from the era.

◄ RHI Entertainment
Signboard Hill Productions
Hallmark Entertainment
RHI Entertainment ►
Retrieved from "https://www.avid.wiki/Hallmark_Entertainment?oldid=965834"
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