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===Background=== |
===Background=== |
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'''Hallmark Entertainment''' was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed [[RHI Entertainment]]. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name. |
'''Hallmark Entertainment''' was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed [[RHI Entertainment]]. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name. |
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===1st Logo (October 8, 1994-September 28, 1996)=== |
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{{Gallery|align=center|mode=packed|height=200|width= |
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|Hallmark Entertainment (1994) - Videotaped.png| |
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|Hallmark Entertainment Distribution.png| |
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}} |
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{{YouTube|id=https://youtu.be/1tSoApxL1nk|id2=hIsgr4ty0HM|id3=https://youtu.be/FhfY5zP_Qgs}} |
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'''Nicknames:''' "The Stamp", "The Plate", "Hallmark Plate" |
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'''Logo:''' On a stylized {{Font color|saddlebrown|brown}} or black background, a {{Font color|gold|gold}} plate with the word "{{Font|Times New Roman|'''HALLMARK'''}}" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a {{Font color|silver|silver}} rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it): |
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<center>{{Font|Times New Roman|'''HALLMARK'''</br>ENTERTAINMENT}}</center> |
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'''Variants:''' |
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* Sometimes, "{{Font|Times New Roman|Distributed By}}" or "{{Font|Times New Roman|In Association With}}" fades in after the logo forms. |
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* A filmed version exists. |
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* Sometimes, the logo is videotaped. |
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'''FX/SFX:''' The "stamp". |
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'''Music/Sounds:''' None or the ending theme. |
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'''Availability:''' Rare. It used to be seen on reprints of [[Filmation Associates]] shows of the time like ''Fat Albert'' or ''He-Man''. It also appeared on UPN's short-lived series ''Live Shot'' and on some TV movies, like ''Bye Bye Birdie''. |
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'''Editor's Note:''' None. |
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===2nd Logo (October 23, 1994-June 17, 2006)=== |
===2nd Logo (October 23, 1994-June 17, 2006)=== |
Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
Nicknames: "The H Ribbon", "Hallmark Ribbon"
Logo: On a black background, we see a stylized "H" made of ribbons, which is surrounded by a box zooming in, while "HALLMARK ENTERTAINMENT" in a silver Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
Variants:
FX/SFX: The zooming.
Music/Sounds: The closing theme of the show, silence, or a short flourish fanfare.
Music/Sounds Variant: Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
Editor's Note: It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".