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{{PageCredits|description=James Fabiano|capture=Eric S. and TheEriccorpinc|video=Eric S., EnormousRat, and mcydodge919}}
===Background ===
Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed [[RHI Entertainment]]. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
=== 1st Logo (October 8, 1994-September 28, 1996) ===
{{Gallery|align=center|mode=packed|height=200|width=
|Hallmark Entertainment (1994) - Videotaped.png|
|Hallmark Entertainment Distribution.png|
}}
{{YouTube|id=Zb8zLsfJ034}}
'''Nicknames:''' "The Stamp", "The Plate", "Hallmark Plate"
'''Logo:''' On a stylized {{Font color|saddlebrown|brown}} or black background, a {{Font color|gold|gold}} plate with the word "{{Font|Times New Roman|'''HALLMARK'''}}" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a {{Font color|silver|silver}} rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it):
<center>{{Font|Times New Roman|'''HALLMARK'''</br>ENTERTAINMENT}}</center>
'''Variant:''' Sometimes, "{{Font|Times New Roman|Distributed By}}" fades in after the logo forms.
'''FX/SFX:''' The "stamp".
'''Music/Sounds:''' None or the ending theme.
'''Availability:''' It's seen at the end of Hallmark-owned shows whenever they are reran.
'''Editor's Note:''' None.
=== 2nd Logo (October 23, 1994-June 17, 2006) ===
{{Gallery|align=center|mode=packed|height=200|width=
|Hallmark Entertainment (1998).png|
|Hallmark Entertainment (1998) - Stretched Version.png|
|Hallmark Entertainment (1997).png|
|Hallmark Entertainment (1997) - Filmed Version.png|
}}
{{YouTube|id=HH7jqFaByHc|id2=5Q2P7FWjyRk|id3=WjwaiHk5zC0}}
'''Nicknames:''' "The H Ribbon", "Hallmark Ribbon"
'''Logo:''' On a black background, we see a stylized "{{Font color|silver|'''H'''}}" made of ribbons, which is surrounded by a box zooming in, while "{{Font color|silver|{{Font|Times New Roman|'''HALLMARK''' ENTERTAINMENT}}}}" in a {{Font color|silver|silver}} Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
'''Variants:'''
* A filmed version exists.
* Sometimes, "Distributed by" or "In Association With" appears above the logo.
* At the beginning of some TV movies, "PRESENTS" appears below.
* Occasionally, the copyright stamp is omitted.
* There is a version where the logo appears on a {{Font color|goldenrod|dusty light yellow}} background. The border is smaller while the text is much larger, and both are in black.
* A still variant without the "{{Font color|silver|'''H'''}}" logo can be seen in ''The Poseidon Adventure''.
'''FX/SFX:''' The zooming.
'''Music/Sounds:''' The closing theme of the show, silence, or a short flourish fanfare.
'''Music/Sounds Variant:''' Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
'''Availability:''' Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
* It's retained on DVD releases of ''The Secret World of Alex Mack'' and ''Farscape''.
* This can be seen on the TV movie ''Sabrina, the Teenage Witch'', followed by the first NBCUniversal logo.
* On recent prints of ''Alice in Wonderland'' (1999 TV movie), the [[Sonar Entertainment]] logo plasters this one. The IAW variant appeared on the original CBS airing of ''Get To The Heart: The Barbara Mandrell Story''.
'''Editor's Note:''' It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".
{{TV-Navbox}}
[[Category:American logos]]
[[Category:Television logos]]
[[Category:American television logos]]
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Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
Nicknames: "The Stamp", "The Plate", "Hallmark Plate"
Logo: On a stylized brown or black background, a gold plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it):
Variant: Sometimes, "Distributed By" fades in after the logo forms.
FX/SFX: The "stamp".
Music/Sounds: None or the ending theme.
Availability: It's seen at the end of Hallmark-owned shows whenever they are reran.
Editor's Note: None.
Nicknames: "The H Ribbon", "Hallmark Ribbon"
Logo: On a black background, we see a stylized "H" made of ribbons, which is surrounded by a box zooming in, while "HALLMARK ENTERTAINMENT" in a silver Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
Variants:
FX/SFX: The zooming.
Music/Sounds: The closing theme of the show, silence, or a short flourish fanfare.
Music/Sounds Variant: Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
Editor's Note: It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".