Hallmark Entertainment was formed in 1994 by Hallmark Cards when it acquired the assets of RHI Entertainment and merged with Signboard Hill Productions to form one company. It also had its own distribution arm on home video, Hallmark Home Entertainment, with Evergreen Entertainment acting as a sublabel. In 1995, it acquired Filmation's library, later selling it to Entertainment Rights in 2004. In 2006, the founders reacquired the company, which reclaimed the RHI Entertainment name.
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1st Logo (October 8, 1994-September 28, 1996) | 2nd Logo (February 4, 1996-2005) | 3rd Logo (1999, 2004-Early 2006) |
Logo: On a stylized brown or black background, a "gold" plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it with lines above and below it reading "HALLMARK ENTERTAINMENT".
Variants:
Technique: CGI animation.
Music/Sounds: None or the ending theme. NBC airings used a generic theme.
Availability: Rare. It used to be seen on reprints of Filmation shows of that time like Fat Albert or He-Man, but current prints of their shows are owned by other companies like Warner Bros. Television and DreamWorks Animation. It also appeared on UPN's short lived series Live Shot and on TV movies that they produced such as Bye Bye, Birdie.
Logo: On a black background, we see a stylized "H" made of ribbons, which is surrounded by a box zooming in, while "HALLMARK ENTERTAINMENT" in a Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
Variants:
Technique: CGI.
Music/Sounds:
Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
Logo: On a black background, we see the text "HALLMARK ENTERTAINMENT" in the same style as before fading in.
Variant: On The Legend of Sleepy Hollow, the word "presents" fades in below.
Technique: None.
Music/Sounds: None or the end theme of the show/TV movie.
Availability: Rare. It was originally seen on The Legend of Sleepy Hollow as an opening version. It was later used on A Christmas Carol, Farscape: The Peacekeeper Wars, The Poseidon Adventure, Earthsea and Larry Levinson-produced TV movies from the era.
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Hallmark Entertainment |
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