Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.
Nicknames: "The Stamp", "The Plate", "Hallmark Plate"
Logo: On a stylized brown or black background, a gold plate with the word "HALLMARK" on it backwards fills the screen. As the camera backs away, it's revealed to be a stamp that stamps a silver rectangle as the image turns around. The rectangle continues to rotate until it stops in the center, revealing the following text on it (with lines above and below it):
Variant: Sometimes, "Distributed By" or "In Association With" fades in after the logo forms.
FX/SFX: The "stamp".
Music/Sounds: None or the ending theme.
Availability: Rare. It used to be seen on reprints of Filmation Associates shows of the time like Fat Albert or He-Man. It also appeared on UPN's short-lived series Live Shot and on some TV movies, like "Bye Bye Birdie.
Editor's Note: None.
Nicknames: "The H Ribbon", "Hallmark Ribbon"
Logo: On a black background, we see a stylized "H" made of ribbons, which is surrounded by a box zooming in, while "HALLMARK ENTERTAINMENT" in a silver Times New Roman font moves up and places itself under the box. When it's completed, the logo zooms back a bit.
Variants:
FX/SFX: The zooming.
Music/Sounds: The closing theme of the show, silence, or a short flourish fanfare.
Music/Sounds Variant: Sometimes, especially during the logo's early years, an alternate 8-note orchestral theme is heard.
Availability: Rare. It was seen on TV shows and movies made by Hallmark Entertainment of the era.
Editor's Note: It's a well-crafted logo for its time, though some might think the "H" ribbon represents an "X".