JOOY-DTV (MBS TV)

Credits

Background

Mainichi Broadcasting System, Inc. (MBS TV, callsign JOOY-DTV) is a Japanese television station serving as an affiliate of the TBS Television-run Japan News Network for the Kansai region. Based in Osaka, the station signed on March 1, 1959 and began broadcasting NET programs, before becoming a founding station of NET's All-Nippon News Network in 1970. In 1975, rival station ABC parted ways with TBS/JNN due to shareholder issues at The Asahi Shinbum. Because of this MBS switched to TBS/JNN programs while ABC switched to NET/ANN programs with the change occurring on April 1st of that year. In 2021, MBS spun-off its radio division as a separate wholly-owned subsidiary, known as MBS Radio. Because of this, the TV callsign was changed from JOOR-DTV to JOOY-DTV.

JOOR-TV/DTV (Mainichi Broadcasting System Television)

1st ID (1970-March 31, 1984)

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Visuals:

• Startup: There is a shot of a sun rising as the camera zooms to it. After that, the 1966 MBS wordmark appears in white as it zooms in with the text "第４チャンネル" at the bottom. The camera later fades to a shot of their transmission tower before fading to MBS' headquarters in Suita.

• Closedown: After a shot of MBS' studios in Suita, the camera later fades to another shot of their headquarters at that time before fading to the entire building from the outside, during nighttime. The 1966 MBS wordmark with the text "第４チャンネル" later appears before fading to black.

Technique: Live-action footage.

Audio: A triumphant theme, known as the MBS Fanfare.

2nd ID (April 1, 1984-August 31, 1990)

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Visuals:

• Startup:

• Closedown:

Technique: Live-action footage

Audio: The MBS Fanfare from the 1st startup ident.

3rd ID (September 1, 1990-November 30, 2003)

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Visuals:

• Startup:

• Closedown:

Variant: Around 1998, footage from their shows such as Manga Nippon Mukashi Banashi and Adorable Land were removed after the latter ended.

Technique: A mix of live-action footage with a superimposed graphic.

Audio:

• Startup: A gentle light-hearted jingle, composed by Shinichiro Ikebe.
• Closedown: A twilight-orchestrated jingle, also composed by Shinichiro Ikebe.

Audio Variant: Around 2000, the music was changed to "Music in the Air!", composed by Alfred Reed.

4th ID (December 1, 2003-August 31, 2011)

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Visuals:

• Startup:

• Closedown:

Technique: A mix of live-action footage with a superimposed graphic.

Audio: "Music in the Air!" from the 3rd ident, composed by Alfred Reed.

JOOR-DTV/JOOY-DTV (MBS TV)

ID (September 1, 2011-)

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Visuals:

• Startup: There is a cat laying on a rug as it gets up and looks around in slow-motion. The words "JOOR-DTV" and the 2011 MBS wordmark, consisting of the words "毎日放送" in a cubic-style font appear in white stacked together as it fades in.
• Closedown: Same as the opening ident, but done in reverse.

Variant: From April 1, 2021 onwards, the callsign was changed to JOOY-DTV due to a restructuring caused by the formation of MBS Radio.

Technique: A mix of live-action footage with a superimposed graphic.

Audio: "Music in the Air!" from the 3rd ident, composed by Alfred Reed.