Jam TV (New Zealand)

From the Audiovisual Identity Database, the motion graphics museum



1st Logo (March 3, 2003-March 19, 2007)

Visuals: A live-action timelapse footage containing a slice of bread on a red table is shown with an old film effect and within a square box. A long chip dipped in jelly writes on the bread the word "JAM" before dripping a large splotch of jelly on the bottom left section of the bread. Underneath the bread is the copyright stamp and outside the box is "homemade by" on top and "Melanie Rakena" and "Jane Andrews" on the bottom.

Variant: On later Intrepid Journeys seasons from this period, the copyright stamp is inside a black bordered red rounded rectangle. "homemade by" is also replaced by "Executive Producers".

Technique: Live-action.

Audio: None or the ending theme of the show.

Availability: The logo can be seen on seasons 1-4 of Intrepid Journeys and Off the Rails. Both shows have episodes available on NZ On Screen, which contain the logo at the end.

2nd Logo (2007-)

Visuals: This is a remake of the previous logo, now done with alternate film grain effects, a toasted slice of bread, and the text is being written with a metal spoon. The text covers the centre portion of the bread before the splotch of jelly spills on said section. The logo is cropped to a wide rectangular box with two black bars surrounding the box. For text differences, the copyright stamp, in a similar color as the slice of toast, is placed on the bottom portion of the toast and the company's website URL is added on the bottom bar.

Variants:

  • The size of the outside text may vary.
  • The coloring of the copyright stamp may change, notably grey.
  • In some cases, there would be no copyright stamp.
  • Intrepid Journeys features the same alternate wording from its previous logo variant.
  • In the logo's later years, the full background is shown without the black bars. Plus, the copyright stamp is moved closer to the right.
    • On Keep Calm and Carry On, this variant is vertically stretched.
  • Sometimes, the logo may be boxed as part of split-screen end credits.

Technique: Live-action footage with chroma key and compositing effects.

Audio: The ending theme of the film.

Audio Variant: In the logo's later years, a five-beat vibraphone jingle is used.

Availability: The logo made its first appearance on ICE and was later seen on seasons 5-8 of Intrepid Journeys, Global Radar, NZ Story, and This Town. The company's known catalogue, lasting up to 2013, contain at least one episode available on NZ On Screen and like before, the logo is intact.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.