Lionsgate Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Lionsgate Television (formerly known as Lions Gate Television, Inc.) is the television division of Lionsgate Films, established in 1997 with the film studio, which later became an incorporated entity on March 12, 1999. It is currently run by chairman Kevin Beggs and president Sandra Stern. Around that time it launched, the company acquired Mandalay Television, which later sold off its shares two years later before outright splitting in 2002.

On July 12, 2006, following its acquisition of Debmar-Mercury, the company expanded into television syndication, although they previously handled syndication with the studio's film library prior. The company went to 20th Television for advert sales, which distributed their output, with the exception of Meet the Browns, which was handled by Disney-ABC Domestic Television and Warner Bros. Television Distribution.

1st Logo (1999-2006)


Logo: On a black background, we see the lion from the film logo. Below it is "LIONS GATE". Under it is "TELEVISION", in what appears to be stretched-out Myriad. The lion flashes and shines.

Variants:

  • On Shutterspeed, the logo is smaller and a byline is shown below saying "In Association With Mandalay Sports Action Entertainment"
    • A similar version exists, instead saying "In Association With Mandalay Television".
  • On the TV movie The Pilot's Wife, a still/filmed variant of this logo is seen, with the IAW byline below.
  • There is a long version where it animates like the first film logo. Also, "TELEVISION" is replaced with "ENTERTAINMENT".

Technique: Simple computer animation.

Music/Sounds: A synth theme with crashing cymbals to hit the last note; otherwise, the end theme of the show or silent.

Music/Sounds Variants:

  • The long version has an extended version of the fanfare.
  • There is a short version with two synth notes and a drum roll.

Availability: Fairly common. Seen on The Dead Zone on H&I and the first season of Weeds, among others. It can be also seen on Tubi prints of Missing.

2nd Logo (1999-2005)

Logo: On a black background, we see the constellation of the lion from the Lions Gate Films logo in green with the stars in yellow. On the left of the lion is the text "LIONS GATE" in Bernhard Modern and "ENTERTAINMENT" in a serif font under it.

Technique: None.

Music/Sounds: Just the end title-theme from any show or the generic network theme.

Availability: Rare. Seen on Unsolved History. Also appears at the end of documentaries made by Termite Art Productions (except Ripley's Believe it or Not!), Busted on the Job and its sequels.

3rd Logo (2006-2013)


Logo: Just the 2nd half of the 5th Lionsgate Films logo. Starting in 2010, a registered trademark symbol was added.

Technique: CGI by Devastudios.

Music/Sounds: A sped-up version of the last notes of the theatrical logo. Otherwise, silence or the end theme of the show.

Music/Sounds Variant: On the VH1 series Scream Queens (unrelated to the Fox comedy/drama series of the same name), a faint wind sound is heard.

Availability: Common. Seen on Scream Queens, Trailer Trash, Running Wilde, among others.

4th Logo (June 3, 2013-)


Logo: The last two seconds of the 2013 logo.

Variants:

  • A still version exists.
  • An in-credit version exists.
  • There's a rare version with the logo positioned upward.
  • Sometimes, it shares the screen with other logos.

Technique: CGI by Devastudios.

Music/Sounds: The same two logo themes from the previous logo. Original network airings use their generic themes.

Music/Sounds Variant: Sometimes, the theme is sped-up and abridged.

Availability: Common.

  • First debuted on the Anger Management TV series episode "Charlie and His New Therapist" and then on all shows following it.
  • This also appears on Star prints of Pam & Tommy, replacing the Hulu Originals logo even though the company never produced it.
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