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'''Visuals:''' On a black background, an "{{color|red|'''M'''}}" flies backward from off screen, then splits into two. In the space left between the two letters, two "{{color|green|'''T'''}}"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "{{color|limegreen|'''T'''}}" shrinks when a {{color|gold}} ribbon circle, adorned with stars on the left, right and bottom and "MTM" on the top, appears over it. Under the letters are the words "{{color|#FFD900|'''ENTERPRISES, INC.'''}}", "{{color|#FFD900|'''ENTERPRISES'''}}", "{{color|#FFD900|'''PRODUCTIONS, INC.'''}}", or "{{color|#FFD900|'''PRODUCTIONS'''}}". Sometimes, the finished logo will read out "'''{{color|#FFD900|AN}} {{color|red|M}}{{color|green|T}}{{color|red|M}} {{color|#FFD900|ENTERPRISES (INC.) PRODUCTION}}'''" ("{{color|#FFD900|'''AN'''}}" appears over the first "{{color|red|'''M'''}}"). Contained within the ribbon is a live-action orange tabby kitten named Mimsie that meows once, obviously as a parody of the [[Metro-Goldwyn-Mayer Studios|MGM]] lion. All the text (except for the later versions) appears in the Peignot font used for [[Viacom Productions|Viacom]]'s 1st logo and the ''The Mary Tyler Moore Show'' opening and closing credits. |
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'''Visuals:''' On a black background, an "'''M'''" flies backward from off screen, then splits into two. In the space left between the two letters, two "'''T'''"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "'''T'''" shrinks when a gold ribbon circle, adorned with stars on the left, right and bottom and "MTM" on the top, appears over it. Under the letters are the words "'''ENTERPRISES, INC.'''", "'''ENTERPRISES'''", "'''PRODUCTIONS, INC.'''", or "'''PRODUCTIONS'''". Sometimes, the finished logo will read out "'''AN MTM ENTERPRISES (INC.) PRODUCTION'''" ("'''AN'''" appears over the first "'''M'''"). Contained within the ribbon is a live-action orange tabby kitten named Mimsie that meows once, obviously as a parody of the [[Metro-Goldwyn-Mayer Studios|MGM]] lion. All the text (except for the later versions) appears in the Peignot font used for [[Viacom Productions|Viacom]]'s 1st logo and the ''The Mary Tyler Moore Show'' opening and closing credits. |
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'''Trivia:''' |
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'''Trivia:''' |
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*The video of Mimsie is actually a reverse of her licking some milk off her paw. |
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*Nicknames such as "Dick Turpin" and "Dick Marino" have also been used in naming Mimsie. She was a rescue cat from an animal shelter. |
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*Nicknames such as "Dick Turpin" and "Dick Marino" have also been used in naming Mimsie. She was a rescue cat from an animal shelter. |
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*The logo made an appearance within the ''Family Guy'' season 7 episode "420". |
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*The logo made an appearance within the ''Family Guy'' season 7 episode "420". |
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'''Variants:''' |
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'''Variants:''' |
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First, here are the little differences in the logo, along with dates in which they were used: |
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First, here are the little differences in the logo, along with dates in which they were used: |
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*September 19, 1970-March 2, 1974: One "{{color|orangered|'''M'''}}" is {{color|orangered|red-orange}}, the other is red, and the "{{color|blue|'''T'''}}" is {{color|blue}} and is formed by the merging of a {{color|deepskyblue|light blue}} "{{color|deepskyblue|'''T'''}}" and a green one. |
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*September 19, 1970-March 2, 1974: One "'''M'''" is red-orange, the other is red, and the "'''T'''" is blue and is formed by the merging of a light blue "'''T'''" and a green one. |
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*September 18, 1971-1982: The "{{color|orangered|'''M'''}}"s are both {{color|orangered|red-orange}}, and the "{{color|deepskyblue|'''T'''}}" is {{color|deepskyblue|light blue}}. |
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*September 18, 1971-1982: The "'''M'''"s are both red-orange, and the "'''T'''" is light blue. |
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*September 12, 1977-April 21, 1982: Company now identified as "MTM Productions Inc.". The "{{color|orange|'''M'''}}"s are now orange. |
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*September 12, 1977-April 21, 1982: Company now identified as "MTM Productions Inc.". The "'''M'''"s are now orange. |
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*1982-1990: Company identified as "MTM Enterprises, Inc.". The "{{color|red|'''M'''}}"s are now red. |
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*1982-1990: Company identified as "MTM Enterprises, Inc.". The "'''M'''"s are now red. |
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*September 17, 1990-May 22, 1993: Same as above, but "{{color|#FFD900|'''ENTERPRISES, INC.'''}}" is smaller than usual, and below it is a byline that says "{{color|#FFD900|A TVS ENTERTAINMENT COMPANY}}". Starting in early 1993, the byline was removed. |
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*September 17, 1990-May 22, 1993: Same as above, but "'''ENTERPRISES, INC.'''" is smaller than usual, and below it is a byline that says "A TVS ENTERTAINMENT COMPANY". Starting in early 1993, the byline was removed. |
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*1992-May 19, 1998: All letters are orange, the words "{{color|orange|{{Font|Times New Roman|'''AN INTERNATIONAL FAMILY ENTERTAINMENT COMPANY'''}}}}" appear with an orange line above it, after MTM was bought by the Family Channel. On <u>''VHS print of the Vampire''</u>, the logo is still. |
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*1992-May 19, 1998: All letters are orange, the words "'''AN INTERNATIONAL FAMILY ENTERTAINMENT COMPANY'''" appear with an orange line above it, after MTM was bought by the Family Channel. On <u>''VHS print of the Vampire''</u>, the logo is still. |
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* A still version of this logo did turn up in the movies, notably the Orion Pictures release of ''Just Between Friends'' and possibly more. This is a still of the "Red/Blue Letters" version of the logo, and is shrunk to a considerably small size. No music, animation, or "meow" is present. Mimsie's head is turned away, pre-meowing. |
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* A still version of this logo did turn up in the movies, notably the Orion Pictures release of ''Just Between Friends'' and possibly more. This is a still of the "Red/Blue Letters" version of the logo, and is shrunk to a considerably small size. No music, animation, or "meow" is present. Mimsie's head is turned away, pre-meowing. |
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*''Fresno'' has the "{{color|red|'''M'''}}"s in red and the "{{color|deepskyblue|'''T'''}}" {{color|deepskyblue|light blue}}. Here it just reads "'''{{color|red|M}}{{color|deepskyblue|T}}{{color|red|M}} {{color|orange|PRODUCTIONS}}'''". |
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*''Fresno'' has the "'''M'''"s in red and the "'''T'''" light blue. Here it just reads "'''MTM PRODUCTIONS'''". |
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*The appearance of the circle varies amongst logos. The most common one kind of "iris-in's." In others, usually ones where there's special animation or a different cat, the circle just appears. |
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*The appearance of the circle varies amongst logos. The most common one kind of "iris-in's." In others, usually ones where there's special animation or a different cat, the circle just appears. |
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*Sometimes, the letters don't animate, as seen in the ''Carlton'', ''White Shadow'', and "Abogast" variants. Everything is up there at once. |
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*Sometimes, the letters don't animate, as seen in the ''Carlton'', ''White Shadow'', and "Abogast" variants. Everything is up there at once. |
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*<u>''The Duck Factory''</u>: Right at the end of the credits, before the screen cuts to the logo, an off-screen voice states, "Where's the cat?", "Here's the cat.", or "Take it, cat!" The logo then proceeds as normal, but instead of meowing, Mimsie quacks like a duck. |
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*<u>''The Duck Factory''</u>: Right at the end of the credits, before the screen cuts to the logo, an off-screen voice states, "Where's the cat?", "Here's the cat.", or "Take it, cat!" The logo then proceeds as normal, but instead of meowing, Mimsie quacks like a duck. |
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*<u>''Hill Street Blues''</u>: Mimsie wears a policeman's cap. |
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*<u>''Hill Street Blues''</u>: Mimsie wears a policeman's cap. |
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*<u>''Paris, The Boy Who Drank Too Much''</u> and <u>''Something for Joey''</u>: When the logo appears, there is a still picture of Mimsie in the ribbon. |
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*<u>''Paris, The Boy Who Drank Too Much''</u>, <u>''Something for Joey''</u> and <u>''Lou Grant''</u>: When the logo appears, there is a still picture of Mimsie in the ribbon. |
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*Two other variants also exist on a blooper reel of the latter series. |
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*<u>''Lou Grant''</u>: Same as the ''Paris'' and ''Something for Joey'' variants. |
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*Two other variants also exist on a blooper reel of the series. |
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**Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing. |
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**Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing. |
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**It's a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner). |
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**It's a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner). |
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*<u>''The Mary Tyler Moore Show''</u>: On episode 2 entitled "Today I Am a Ma'am", Mimsie's meow is different; it is more higher-pitched and rather shrill. On episode 71 entitled "Put On a Happy Face", the cat is replaced by footage of Moore saying "Abadee, abadee, abadee, th-th-th-that's all folks!", a line spoken by Mary Richards during that episode. |
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*<u>''The Mary Tyler Moore Show''</u>: On episode 2 entitled "Today I Am a Ma'am", Mimsie's meow is different; it is more higher-pitched and rather shrill. On episode 71 entitled "Put On a Happy Face", the cat is replaced by footage of Moore saying "Abadee, abadee, abadee, th-th-th-that's all folks!", a line spoken by Mary Richards during that episode. |
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*<u>''The Bob Newhart Show''</u>: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, Mimsie's meow is heard. On the season 5 Christmas episode "Making Up Is the Thing to Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a short loud lion's roar is heard in place of Mimsie's meow (considering the origins of the company and the logo). |
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*<u>''The Bob Newhart Show''</u>: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, Mimsie's meow is heard. On the season 5 Christmas episode "Making Up Is the Thing to Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a short loud roar (similar to a dog bark) is heard in place of Mimsie's meow (considering the origins of the company and the logo). |
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*<u>''The New WKRP in Cincinnati''</u>: Dubbed with Les Nesman Jr. exclaiming "Ooh!" |
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*<u>''The New WKRP in Cincinnati''</u>: Dubbed with Les Nesman Jr. exclaiming "Ooh!" |
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*<u>''Newhart''</u>: Each episode (except the pilot) featured Mimsie meowing in Bob Newhart's voice. On the season 1 episode "No Room at the Inn", a pink Christmas wreath (similar to the one used on ''The Bob Newhart Show'', and ''Rhoda'') is featured in place of the MTM ribbon. On the final episode, the cat yells "QUIET!" (the two Darryls' first and only word). |
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*<u>''Newhart''</u>: Each episode (except the pilot) featured Mimsie meowing in Bob Newhart's voice. On the season 1 episode "No Room at the Inn", a pink Christmas wreath (similar to the one used on ''The Bob Newhart Show'', and ''Rhoda'') is featured in place of the MTM ribbon. On the final episode, the cat yells "QUIET!" (the two Darryls' first and only word). |
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*<u>''Remington Steele''</u>: Mimsie wears a Sherlock Holmes deerstalker cap and meerschaum pipe. As she begins to meow, the pipe drops out of her mouth and falls in front of "{{color|#FFD900|'''ENTERPRISES, INC.}}'''" or "{{color|#FFD900|'''PRODUCTIONS'''}}". Mid-1990s prints of the show added a small IFE byline reading "{{color|orange|'''A DIVISION OF INTERNATIONAL FAMILY ENTERTAINMENT'''}}", with the logo slightly zoomed out to make room for it. |
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*<u>''Remington Steele''</u>: Mimsie wears a Sherlock Holmes deerstalker cap and meerschaum pipe. As she begins to meow, the pipe drops out of her mouth and falls in front of "'''ENTERPRISES, INC.'''" or "'''PRODUCTIONS'''". Mid-1990s prints of the show added a small IFE byline reading "'''A DIVISION OF INTERNATIONAL FAMILY ENTERTAINMENT'''", with the logo slightly zoomed out to make room for it. |
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*<u>''St. Elsewhere''</u>: Mimsie is wearing a scrub suit and a surgical mask, which is animated to look like her mouth is moving underneath when she meows. At least two episodes feature a different meow soundtrack. On the final episode, she (possibly portrayed by another cat) is hooked on life support on a hospital bed throughout the last credit roll. The credits run as usual over a picture of the MTM circle, with life support equipment attached on either side. You can hear the beeps of the heart monitor over the end theme, too. After the credits complete, the company name fades in and Mimsie flatlines and dies, with a long, high-pitched beep heard. Reruns of the series finale plastered this variant over with the typical credits (as a side note, the actual cat, Mimsie, died in 1988, the same year ''St. Elsewhere'' ended). According to Grant Tinker, it was not uncommon for MTM to kill off Mimsie in their logo whenever a show got cancelled. |
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*<u>''St. Elsewhere''</u>: Mimsie is wearing a scrub suit and a surgical mask, which is animated to look like her mouth is moving underneath when she meows. At least two episodes feature a different meow soundtrack. On the final episode, she (possibly portrayed by another cat) is hooked on life support on a hospital bed throughout the last credit roll. The credits run as usual over a picture of the MTM circle, with life support equipment attached on either side. You can hear the beeps of the heart monitor over the end theme, too. After the credits complete, the company name fades in and Mimsie flatlines and dies, with a long, high-pitched beep heard. Reruns of the series finale plastered this variant over with the typical credits (as a side note, the actual cat, Mimsie, died in 1988, the same year ''St. Elsewhere'' ended). According to Grant Tinker, it was not uncommon for MTM to kill off Mimsie in their logo whenever a show got cancelled. |
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*<u>''The Steve Allen Show''</u>: Mimsie (who also wears Allen's famous black rectangular-framed Ray-Ban eyeglasses) lip-syncs Allen's "Schmock!" |
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*<u>''The Steve Allen Show''</u>: Mimsie (who also wears Allen's famous black rectangular-framed Ray-Ban eyeglasses) lip-syncs Allen's "Schmock!" |
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*<u>''The White Shadow''</u>: Mimsie is replaced by a different black and white cat bouncing a basketball. There is a shorter version with the company name already there and the cat footage looped (and thus the cat is continually bouncing the ball). The other (seen only at the end of the pilot episode) has the letters animating as usual and at the end, the ball falls off-screen and the cat appears to be looking down at it. Some prints of the pilot have the looped version, however. |
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*<u>''The White Shadow''</u>: Mimsie is replaced by a different black and white cat bouncing a basketball. There is a shorter version with the company name already there and the cat footage looped (and thus the cat is continually bouncing the ball). The long version (seen only at the end of the pilot episode) has the letters animating as usual and at the end, the ball falls off-screen and the cat appears to be looking down at it. Some prints of the pilot have the looped version, however. |
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*<u>''Xuxa''</u>: Another dub job; instead of "meow", Mimsie says "Tchau!" ("Bye!" in Portuguese). |
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*<u>''Xuxa''</u>: Another dub job; instead of "meow", Mimsie says "Tchau!" ("Bye!" in Portuguese). |
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*<u>''A Little Sex''</u>: The MTM logo forms as usual, but Mimsie is now animated and stands more to the side of the circle, which now has a black background. After she does her usual meow, a gray Siamese kitten enters the circle and snuggles together with Mimsie as the two cats purr. |
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*<u>''A Little Sex''</u>: The MTM logo forms as usual, but Mimsie is now animated and stands more to the side of the circle, which now has a black background. After she does her usual meow, a gray Siamese kitten enters the circle and snuggles together with Mimsie as the two cats purr. |
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*<u>''Carlton Your Doorman''</u>: Carlton's cat Ringo is seen in the MTM logo instead of Mimsie, and the circle surrounding him is redrawn in a cartoon style. As Ringo turns his head to face the camera, Carlton says off-screen, "C'mon, 'Meow!'" However, Ringo just sits there staring apathetically at the camera. Carlton mutters "Damn cat..." |
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*<u>''Carlton Your Doorman''</u>: The logo is already formed and slightly zoomed in. Carlton's cat Ringo is seen in the MTM logo instead of Mimsie, and the circle surrounding him is redrawn in a cartoon style. As Ringo turns his head to face the camera, Carlton says off-screen, "C'mon, 'Meow!'" However, Ringo just sits there staring apathetically at the camera. Carlton mutters "Damn cat..." On the pilot episode, this is zoomed in a bit more. |
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*<u>''Bay City Blues''</u>: An animated Mimsie wears a baseball cap and baseball glove in her right paw; she catches a baseball and meows. |
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*<u>''Bay City Blues''</u>: An animated Mimsie wears a baseball cap and baseball glove in her right paw; she catches a baseball and meows. |
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*<u>''Vampire''</u>: The MTM text is all in dark red, and Mimsie is nowhere to be seen. Due to this, the "T" is in its normal size. |
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*<u>''Vampire''</u>: The MTM text is all in dark red, and Mimsie is nowhere to be seen. Due to this, the "T" is in its normal size. |
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*"Smokey" - Mimsie's companion from the ''A Little Sex'' variant. |
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*"Smokey" - Mimsie's companion from the ''A Little Sex'' variant. |
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'''Technique:''' Live-action mixed with camera-controlled/cel animation. |
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'''Technique:''' Live-action mixed with camera-controlled/cel animation, done in-house by James L. Brooks, Dave Davis, and Allan Burns. |
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'''Audio:''' Mimsie's meow, often preceded by the closing theme. |
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'''Audio:''' A cat's meow, often preceded by the closing theme. |
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'''Audio Trivia:''' The meowing sound used in this logo is actually ''not'' Mimsie's meow, instead the sound effect was taken from a sound library, according to producer Dave Davis, although it is unknown which it came from |
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'''Audio Variants:''' |
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'''Audio Variants:''' |
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[[Category:The Walt Disney Company]] |
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[[Category:The Walt Disney Company]] |
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[[Category:Vanity cards]] |
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[[Category:Vanity cards]] |
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[[Category:English-language logos]] |