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=== Background === <!--T:1-->
MTM Enterprises, Inc. (also known as "MTM Productions, Inc.") was an independent production company established in 1969 by actress '''M'''ary '''T'''yler '''M'''oore (hence the initials of the company) and her then-husband Grant Tinker. The company was formed as a result of an agreement with Moore and the CBS network to produce 22 episodes of a new sitcom, which would become The Mary Tyler Moore Show. In 1986, MTM launched "MTM Television Distribution". MTM titles had previously been distributed by [[Viacom (pre-2006)|Viacom Enterprises]] (now "[[CBS Television Distribution]]"), and then [[Victory Television]]. MTM was sold to TVS Entertainment (a subsidiary of now-defunct [[ITV (UK)|ITV]] franchise holder [[TVS Television (UK)| TVS]]) in 1987. In 1992 after TVS lost its ITV franchise to [[Meridian Television (UK)|Meridian Broadcasting]], it was then sold to International Family Entertainment, Inc., owners of The Family Channel, which in turn was sold and merged into Fox Family Worldwide (now "ABC Family Worldwide") in 1997. MTM ceased operations the following year, and its library assets were folded into [[20th Century Fox Television]], and are currently distributed by [[20th Television]].
===(September 19, 1970-May 19, 1998)=== <!--T:2-->
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<center><youtube width=240 height=185>1FzNwuad59g</youtube><youtube width=240 height=185>3c2PQhg-Nf8</youtube><youtube width=240 height=185>DZBOkFUsy-Q</youtube><youtube width=240 height=185>D1AAIcoNB9E</youtube><youtube width=240 height=185>JAFPoo9Ears</youtube><youtube width=240 height=185>N9nm_213uV0</youtube></center>
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'''Nicknames:''' "The MTM Kitten", "The MTM Cat," "Mimsie the Cat", "MEOW!", "The Many Faces of Mimsie", "The MGM Spoof/Parody", "MGM Rip-Off"
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'''Logo:''' Over the years, the logo has been tweaked color wise and according to certain shows, but here's the basic concept: An "{{Font color|red|'''M'''}}" flies backward from off screen, then splits into two. In the space left between the two letters, two "{{Font color|green|'''T'''}}"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "{{Font color|limegreen|'''T'''}}" shrinks when a {{Font color|gold|gold}} circle appears over it. Under the letters are the words "{{Font color|#FFD900|'''ENTERPRISES, INC.}}'''", "{{Font color|#FFD900|'''ENTERPRISES'''}}", "{{Font color|#FFD900|'''PRODUCTIONS, INC.'''}}", or "{{Font color|#FFD900|'''PRODUCTIONS'''}}". Sometimes, the finished logo will read out "'''{{Font color|#FFD900|AN}} {{Font color|red|M}}{{Font color|green|T}}{{Font color|red|M}} {{Font color|#FFD900|ENTERPRISES (INC.) PRODUCTION}}'''" ("{{Font color|#FFD900|'''AN}}'''" appears over the first "{{Font color|red|'''M}}'''"). Back to the circle, it is ribbon-like and decorated with stars and the letters "{{Font color|gold|'''MTM'''}}" on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the [[Metro-Goldwyn-Mayer Studios|MGM]] lion. All the text (except for the later versions) appears in the Peignot font used for the [[Viacom (pre-2006)|Viacom]] "Pinball" logo.
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'''Trivia:'''
*The cat's name was "Mimsie", though nicknames such as "Dick Turpin" and "Dick Marino" have also been used in naming the cat. Mimsie was a rescue cat from an animal shelter.
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*Mimsie appears within the [[Shout! Factory]] logo in a commercial for the Rhoda DVD sets.
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'''Variants:'''
First here are the little differences in the logo, along with dates in which they were used:
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*There exists a rare in-credit version shown on ''92 Grosvenor Street''/''Behind Enemy Lines'', which has a still picture of the circle below the copyright text, all on a black background.
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'''Custom Variants:''' One thing that the MTM logo was known for was that it would often be custom made for whatever show it appeared at the end of. This means Mimsie's appearance would sometimes be different, usually involving her "wearing" a costume or saying something other than "meow". Here are those variants:
*''The Duck Factory'': Right at the end of the credits, before we cut to the logo, an off-screen voice that either states, "Where's the cat?", "Here's the cat.", or "Take it, cat!". The logo then proceeds as normal, but instead of meowing, Mimsie quacks like a duck.
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*''Bailey Kipper's P.O.V.'': The logo squishes itself up during the animation to make room for the letters P and V, as well as the text "BAILEY KIPPER'S SECRET VIDEO DIARY" appear in the bottom of the screen. The letters animate the same way as in the regular variant, with an O appearing earlier than Mimsie's ring. Inside the O is an eyeball, which closes and fades into Bailey (portrayed by Michael Galeota) turning around and "meowing".
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'''Unofficial Nicknames:''' for the non-Mimsie MTM cats...
*"Shadow" - White Shadow.
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*"Smokey" - Mimsie's companion from A Little Sex variant.
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'''FX/SFX:''' The "M" zooming out and morphing into 2 M's, and the "T" dropping. The rest is shown above.
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'''Music/Sounds/Voice-over:''' None really, except the end theme of the show and Mimsie meowing. Starting in 1996, a 5-note jingle was added before the "meow". This was seen and heard on some shows such as the short-lived 1997 revival of It Takes Two with Dick Clark and the 1st season of the sitcom ''Sparks'' among shows.
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'''Music/Sounds Variants:'''
*On one print of the second episode of the first season of ''The Mary Tyler Moore Show'', Mimsie's meow is in a noticeably higher pitched sound.
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*On some season 1 episodes of ''The Pretender'', the music and Mimsie's meow are pitched lower, and the first half is heard underneath the [[NBC Studios]] logo.
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'''Availability:''' Fairly common. It was once a plaster victim thanks to the 20th Television logo; but not anymore.
*It can be seen on ''WKRP in Cincinnati'', ''St. Elsewhere'', ''Hill Street Blues'', ''The Mary Tyler Moore Show'', ''The Bob Newhart Show'', ''Remington Steele'', ''Newhart'', and ''Rhoda'', among other shows.
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*The variant seen on ''Bailey Kipper's P.O.V.'' is extremely rare, and is only found from original airings of the show, as said show was never released on home video.
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'''Editor's Note:''' This is highly regarded among many for being a cute parody of the MGM logo, as well as featuring pretty good animation for the '70s, a neat design, multiple custom variations, and surprisingly really good video quality of Mimsie. However, the ''St. Elsewhere'' series finale logo is rather infamous for its depressing nature; the ''Texas Wheelers'' variant may be the same way if it exists or is discovered.
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{{TV-Navbox}}{{Navbox-WaltDisney}}
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[[Category:Television Logos]]
[[Category:American Television Logos]]
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<translate>
MTM Enterprises, Inc. (also known as "MTM Productions, Inc.") was an independent production company established in 1969 by actress Mary Tyler Moore (hence the initials of the company) and her then-husband Grant Tinker. The company was formed as a result of an agreement with Moore and the CBS network to produce 22 episodes of a new sitcom, which would become The Mary Tyler Moore Show. In 1986, MTM launched "MTM Television Distribution". MTM titles had previously been distributed by Viacom Enterprises (now "CBS Television Distribution"), and then Victory Television. MTM was sold to TVS Entertainment (a subsidiary of now-defunct ITV franchise holder TVS) in 1987. In 1992 after TVS lost its ITV franchise to Meridian Broadcasting, it was then sold to International Family Entertainment, Inc., owners of The Family Channel, which in turn was sold and merged into Fox Family Worldwide (now "ABC Family Worldwide") in 1997. MTM ceased operations the following year, and its library assets were folded into 20th Century Fox Television, and are currently distributed by 20th Television.
Better images of this logo are needed due to poor picture quality or other issues. You can help AVID by uploading them. |
Nicknames: "The MTM Kitten", "The MTM Cat," "Mimsie the Cat", "MEOW!", "The Many Faces of Mimsie", "The MGM Spoof/Parody", "MGM Rip-Off"
Logo: Over the years, the logo has been tweaked color wise and according to certain shows, but here's the basic concept: An "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters are the words "ENTERPRISES, INC.", "ENTERPRISES", "PRODUCTIONS, INC.", or "PRODUCTIONS". Sometimes, the finished logo will read out "AN MTM ENTERPRISES (INC.) PRODUCTION" ("AN" appears over the first "M"). Back to the circle, it is ribbon-like and decorated with stars and the letters "MTM" on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the MGM lion. All the text (except for the later versions) appears in the Peignot font used for the Viacom "Pinball" logo.
Trivia:
Variants: First here are the little differences in the logo, along with dates in which they were used:
Custom Variants: One thing that the MTM logo was known for was that it would often be custom made for whatever show it appeared at the end of. This means Mimsie's appearance would sometimes be different, usually involving her "wearing" a costume or saying something other than "meow". Here are those variants:
Unofficial Nicknames: for the non-Mimsie MTM cats...
FX/SFX: The "M" zooming out and morphing into 2 M's, and the "T" dropping. The rest is shown above.
Music/Sounds/Voice-over: None really, except the end theme of the show and Mimsie meowing. Starting in 1996, a 5-note jingle was added before the "meow". This was seen and heard on some shows such as the short-lived 1997 revival of It Takes Two with Dick Clark and the 1st season of the sitcom Sparks among shows.
Music/Sounds Variants:
Availability: Fairly common. It was once a plaster victim thanks to the 20th Television logo; but not anymore.
Editor's Note: This is highly regarded among many for being a cute parody of the MGM logo, as well as featuring pretty good animation for the '70s, a neat design, multiple custom variations, and surprisingly really good video quality of Mimsie. However, the St. Elsewhere series finale logo is rather infamous for its depressing nature; the Texas Wheelers variant may be the same way if it exists or is discovered.
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