MTM25.png|''The Steve Allen Show'' variant
MTM26.jpg|''Bay City Blues'' variant
MTM27.jpg|inIn-credit variant, used on ''92 Grosvenor Street''/''Behind Enemy Lines''
File:MTM Enterprises (1990).png|''The Trials of Rosie O'Neill'' regular variant
File:MTM Enterprises (1990) 3.png|''The Trials of Rosie O'Neill'' zoomed out variant
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'''Visuals:''' On a black background, an "{{color|red|'''M'''}}" flies backward from off screen, then splits into two. In the space left between the two letters, two "{{color|green|'''T'''}}"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "{{color|limegreen|'''T'''}}" shrinks when a {{color|gold}} ribbon circle, adorned with stars on the left, right and bottom and "MTM" on the top, appears over it. Under the letters are the words "{{color|#FFD900|'''ENTERPRISES, INC.'''}}", "{{color|#FFD900|'''ENTERPRISES'''}}", "{{color|#FFD900|'''PRODUCTIONS, INC.'''}}", or "{{color|#FFD900|'''PRODUCTIONS'''}}". Sometimes, the finished logo will read out "'''{{color|#FFD900|AN}} {{color|red|M}}{{color|green|T}}{{color|red|M}} {{color|#FFD900|ENTERPRISES (INC.) PRODUCTION}}'''" ("{{color|#FFD900|'''AN'''}}" appears over the first "{{color|red|'''M'''}}"). Inside isof the ribbon, a live-action orange tabby kitten named(who is Mimsie) whothat meows once, obviously as a parody of the [[Metro-Goldwyn-Mayer Studios|MGM]] lion. All the text (except for the later versions) appears in the Peignot font used for the [[Viacom (1971-2006)|Viacom's]] "Pinball"1st logo and the ''The Mary Tyler Moore Show'' opening and closing credits.
'''Trivia:'''
*The appearance of the circle varies amongst logos. The most common one kind of "iris-in's." In others, usually ones where there's special animation or a different cat, the circle just appears.
*Sometimes the letters don't animate, as seen in the ''Carlton'', ''White Shadow'', and "Abogast" variants. Everything is up there at once.
*There exists aanother (.*)stil version shown on ''92 Grosvenor Street''/''Behind Enemy Lines'', which has a still picture of the circle below the copyright text, all on a black background.
'''Custom Variants:''' One thing that the MTM logo was known for was that it would often be custom made for whatever show it appeared at the end of. This means Mimsie's appearance would sometimes be different, usually involving her "wearing" a costume or saying something other than "meow". Here are those variants:
*<u>''Hill Street Blues''</u>: Mimsie wears a policeman's cap.
*<u>''Paris, The Boy Who Drank Too Much''</u> and <u>''Something for Joey''</u>: When the logo appears, there is a still picture of Mimsie in the ribbon.
*<u>''Lou Grant''</u>: Same as the ''Paris'' and ''Something for Joey'' variants. Two other variants also exist on a blooper reel of the series. The first variant has Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing, while the second is a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner).
*Two other variants also exist on a blooper reel of the series.
*<u>''The Mary Tyler Moore Show''</u>: On episode 2, "Today I Am a Ma'am," Mimsie's meow is different; it is more higher-pitched and rather shrill. On episode 71, "Put On a Happy Face," the cat is replaced by footage of Moore saying "Abadee, abadee, abadee, abad-that's all, folks!", a line spoken by Mary Richards during that episode. ▼
**Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing.
*<u>''The Bob Newhart Show''</u>: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, you hear Mimsie's meow. On the season 5 Christmas episode "Making Up Is the Thing To Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a loud lion's roar is heard in place of the usual meow-sound (which is funny considering the origins of the company and the logo...). ▼
**It's a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner).
▲*<u>''The Mary Tyler Moore Show''</u>: On episode 2 , entitled "Today I Am aA Ma'am," Mimsie's meow is different; it is more higher-pitched and rather shrill. On episode 71 , entitled "Put On a Happy Face," the cat is replaced by footage of Moore saying "Abadee, abadee, abadee, abadth-th-th-that's all , folks!", a line spoken by Mary Richards during that episode.
▲*<u>''The Bob Newhart Show''</u>: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, you hear Mimsie's meow. On the season 5 Christmas episode "Making Up Is the Thing To Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a short loud lion's roar is heard in place of the usualMimsie's meow -sound ( which is funny considering the origins of the company and the logo...).
*<u>''The New WKRP in Cincinnati''</u>: Dubbed with Les Nesman Jr. exclaiming "Ooh!"
*<u>''Newhart''</u>: Each episode (except the pilot) featured Mimsie meowing... in Bob Newhart's voice. On the season 1 episode "No Room At the Inn", a pink Christmas wreath (similar to the one used on ''The Bob Newhart Show'', and ''Rhoda'') is featured in place of the MTM ribbon. On the final episode, the cat yells "QUIET!" (the two Darryls' first and only word).
*<u>''The Steve Allen Show''</u>: Mimsie (who also wears Allen's famous black rectangular-framed Ray-Ban eyeglasses) lip-syncs Allen's "Schmock!"
*<u>''The White Shadow''</u>: Mimsie is replaced by a different black and white cat bouncing a basketball. There is a shorter version with the company name already there and the cat footage looped (and thus the cat is continually bouncing the ball). The other (seen only at the end of the pilot episode) has the letters animating as usual and at the end, the ball falls off-screen and the cat appears to be looking down at it. Some prints of the pilot have the looped version, however.
*<u>''Xuxa''</u>: Another dub job; instead of "meow", Mimsie says "Tchau!" ("byeBye!" in Portuguese).
*<u>''A Little Sex''</u>: The MTM logo forms as usual, but Mimsie is now animated and stands more to the side of the circle, which now has a black background. After she does her usual meow, a gray Siamese kitten enters the circle and snuggles together with Mimsie as the two cats purr.
*<u>''Carlton Your Doorman''</u>: Carlton's cat Ringo is seen in the MTM logo instead of Mimsie, and the circle surrounding him is redrawn in a cartoon style. As Ringo turns his head to face the camera, Carlton says off-screen, "C'mon, 'Meow!'" However, Ringo just sits there staring apathetically at the camera. Carlton mutters "Damn cat..."
*<u>''The Betty White Show''</u>: On the episode "We're Not Really Divorced", the "meow" is not heard.
*<u>''Texas Wheelers''</u>: A full-screen scene has a black-and-white kitten looking from around a corner where there is a water pipe and meows (though not the same as Mimsie's meow). The company's name appears over the scene in the same font as the closing credits.
*<u>''Just Between Friends''</u>: The logo is zoomed out and is a still image. Mimsie's head is turned away, pre-meowing had the logo animated as usual.
*<u>''MTM Christmas Gag Reel''</u>: Made for the MTM staff, this combo of the popular shows at the time feature two variants on the MTM logo. One near the beginning is the standard logo, only Mimsie says "Wooooooow!" (possibly taken from Julie Kavner's line as Brenda on ''Rhoda''). Later, the wreathed version of the logo appears, except now Mimsie gives a female shriek.
*<u>''Television's Christmas Classics''</u>: A huge green wreath fades in around the MTM ribbon.
*<u>''Bailey Kipper's P.O.V.''</u>: The logo squishes itself up during the animation to make room for the letters "P" and "V", as well as the text "BAILEY KIPPER'S SECRET VIDEO DIARY" appear in the bottom of the screen. The letters animate the same way as in the regular variant, with an "O" appearing earlier than Mimsie's ring. Inside the "O" is ana CGI eyeball, which closes and fades into Bailey (portrayed by Michael Galeota) turning around and "meowing".
*<u>''In the Lion's Den''</u>: Mimsie utters a strange word that sounds like "Belrunyth!"
'''Unofficial Nicknames:''' for the non-Mimsie MTM cats...
'''Technique:''' A mix of live action and camera-controlled/cel animation.
'''Audio:''' Mimsie's meowing,meow. usuallySometimes preceded by the closing theme.
'''Audio Variants:'''
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