</tabber>
'''Visuals:''' On a black background, an "{{color|red|'''M'''}}" flies backward from off screen, then splits into two. In the space left between the two letters, two "{{color|green|'''T'''}}"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "{{color|limegreen|'''T'''}}" shrinks when a {{color|gold}} ribbon circle, adorned with stars on the left, right and bottom and "MTM" on the top, appears over it. Under the letters are the words "{{color|#FFD900|'''ENTERPRISES, INC.'''}}", "{{color|#FFD900|'''ENTERPRISES'''}}", "{{color|#FFD900|'''PRODUCTIONS, INC.'''}}", or "{{color|#FFD900|'''PRODUCTIONS'''}}". Sometimes, the finished logo will read out "'''{{color|#FFD900|AN}} {{color|red|M}}{{color|green|T}}{{color|red|M}} {{color|#FFD900|ENTERPRISES (INC.) PRODUCTION}}'''" ("{{color|#FFD900|'''AN'''}}" appears over the first "{{color|red|'''M'''}}"). Inside of the ribbon, a live-action orange tabby kitten (who isnamed Mimsie) that meows once, obviously as a parody of the [[Metro-Goldwyn-Mayer Studios|MGM]] lion. All the text (except for the later versions) appears in the Peignot font used for [[Viacom (1971-2006)|Viacom's]] 1st logo and the ''The Mary Tyler Moore Show'' opening and closing credits.
'''Trivia:'''
**Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing.
**It's a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner).
*<u>''The Mary Tyler Moore Show''</u>: On episode 2 entitled "Today I Am Aa Ma'am,", Mimsie's meow is different; it is more higher-pitched and rather shrill. On episode 71 entitled "Put On a Happy Face,", the cat is replaced by footage of Moore saying "Abadee, abadee, abadee, th-th-th-that's all folks!", a line spoken by Mary Richards during that episode.
*<u>''The Bob Newhart Show''</u>: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, you hear Mimsie's meow. On the season 5 Christmas episode "Making Up Is the Thing Toto Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a short loud lion's roar is heard in place of Mimsie's meow (considering the origins of the company and the logo...).
*<u>''The New WKRP in Cincinnati''</u>: Dubbed with Les Nesman Jr. exclaiming "Ooh!"
*<u>''Newhart''</u>: Each episode (except the pilot) featured Mimsie meowing... in Bob Newhart's voice. On the season 1 episode "No Room Atat the Inn", a pink Christmas wreath (similar to the one used on ''The Bob Newhart Show'', and ''Rhoda'') is featured in place of the MTM ribbon. On the final episode, the cat yells "QUIET!" (the two Darryls' first and only word).
*<u>''Remington Steele''</u>: Mimsie wears a Sherlock Holmes deerstalker cap and meerschaum pipe. As she begins to meow, the pipe drops out of her mouth and falls in front of "{{color|#FFD900|'''ENTERPRISES, INC.}}'''" or "{{color|#FFD900|'''PRODUCTIONS'''}}". Mid-1990s prints of the show added a small IFE byline reading "{{color|orange|'''A DIVISION OF INTERNATIONAL FAMILY ENTERTAINMENT'''}}", with the logo slightly zoomed out to make room for it.
*<u>''St. Elsewhere''</u>: Mimsie is wearing a scrub suit and a surgical mask, which is animated to look like her mouth is moving underneath when she meows. At least two episodes feature a different meow soundtrack. On the final episode, she (possibly portrayed by another cat) is hooked on life support on a hospital bed throughout the last credit roll. The credits run as usual over a picture of the MTM circle, with life support equipment attached on either side. You can hear the beeps of the heart monitor over the end theme, too. After the credits complete, the company name fades in and Mimsie flatlines and dies, with a long, high-pitched beep heard. Reruns of the series finale plastered this variant over with the typical credits (as a side note, the actual cat, Mimsie, died in 1988, the same year ''St. Elsewhere'' ended). According to Grant Tinker, it was not uncommon for MTM to kill off Mimsie in their logo whenever a show got cancelled.
'''Technique:''' A mix of live action and camera-controlled/cel animation.
'''Audio:''' Mimsie's meow., Sometimesoften preceded by the closing theme.
'''Audio Variants:'''
*Starting in 1996, a five-note jingle (composed by Al Kasha) was added before Mimsie meows. This was used on some shows such as the short-lived 1997 revival of ''It Takes Two'' with Dick Clark and the first season of the sitcom ''Sparks'', among other shows.
*On the game shows <u>''Shopping Spree''</u> and the short-lived <u>''Wait Til' You Have Kids''</u>, Burton Richardson announces "In association with MTM Enterprises, Inc." on the logo while the theme is playing and Mimsie meowing.
*On <u>the Shout! Factory DVD print of the ''Hill Street Blues'' season 4 episode "Grace Under Pressure"</u>, the 1989 TCFTTCFTV fanfare from the 1992 [[20th Television]] jingle plays over the MTM logo (cutting off Mimsie's meow), with the 1992 20th Television logo not seen at all.
*On <u>the Shout! Factory DVD print of ''The Bob Newhart Show'' season 5 episode "Et, Tu, Carol"</u>, the last second of the show's end theme and the cat's meow are severely distorted. This may be due to a tape error.
*On <u>some season 1 episodes of ''The Pretender''</u>, the music and Mimsie's meow are pitched lower, and the first half is heard underneath the [[NBC Studios]] logo.
*The 1992 variant makes infrequent appearances at the end of some episodes of ''Dr. Quinn, Medicine Woman'' on Up.
*Also seen on 1994-98 syndicated prints of ''Rescue 911'', which can be seen on the Justice Network.
*Among the last shows to use this logo are the first season of ''The Pretender'', along with ''Family Challenge'', ''Sparks'', and the short-lived sitcoms ''Bailey Kipper's P.O.V.'' and ''Good News''. It is generally preserved on DVD and digital prints of the firstformer series, but is plastered by the 20th Television logo on reruns.
*The gag reel can be seen only at the Paley Center.
*There are some examples of plastering still out there; notably, ''Hill Street Blues'' and ''The Pretender'' reruns on Heroes and Icons have many episodes ending in only 20th Television. A select number of ''St. Elsewhere'' episodes on Hulu end with 20th Century Fox Television only (one example even features the MTM soundtrack being kept at the end of the theme, despite plastering the logo). Some reruns of ''White Shadow'' are 20th only, though the MTM variant survives too.
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