MTV

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Background

MTV (which stands for Music Television) is a American television cable channel that was launched on August 1, 1981.

MTV/1980s MTV/1990s

MicroSkippy (2002-2004)

Videos

Visuals: Over a white/gray background, many black and gray cells are seen moving around, with three of them being longer than the others. The camera then zooms out from the cells through the inside of the yellow tube, revealed to be a microscope that makes up the body of a monster with human-like arms, stretched feet with three toes and a rat's tail, within a lab that has vials of green and yellow fluids, a reflective gray floor, a clipboard and a large, white feather pen with a blue end. The monster adjusts its microscope to move lower and then takes the feather pen out of its holder, crossing out an incomplete MTV logo on the clipboard, which has the letters M and TV and the words "Music?" written on it among a series of scientific observations. The monster then clenches its fist in close-up and slams it on the clipboard before putting the feather pen on it and adjusting its microscope to move closer to the bottom, with the scene cutting back to the microscope view. The longer cells join together to form the TV and the M of the MTV logo is formed from the rest of the cells. The scene then fades to the MTV logo written on the clipboard, with the words "YES!!!!!!" and "DISCOVERY!!!" written over it and underlined. The camera zooms out to show the monster clapping before jumping around, taking the feather pen out with its tail and colliding into the camera, knocking it over as the scene turns to static.

Technique: CGI produced by Conja and directed by Lars Magnus Holmgren.

Audio: A loud, suspenseful orchestra piece, along with a "softer" calliope (similar to "Danse Macabre" by Camille Saint-Saens) when we look through the microscope.

Availability: Same as "FrankenSkippy".

Legacy: Same as the "FrankenSkippy" IDs.

Thank You (2003-mid/late 2000s)

Visuals: There is a couple walking past a rainbow-colored wall displaying airport signs. A young man walks into the frame and stops to read the map on the wall, followed by a woman carrying a bag. The camera shows the man and woman walking in opposite directions in slow motion before cutting to the woman's bag, which has the words "Thank You" in rainbow colors (a la the generic "Thank You, Have a Nice Day" bag). After she walks away, the words "Music Television" and a copyright notice appear in white, followed by the MTV logo appearing in between both.

Technique: Live-action footage directed by Asaaf Dov Cohen of Co-Op and Mark Owens.

Audio: A synth funk tune.

Primetime Players (2003-mid/late 2000s)

Videos

Visuals: On a yellow background, there is a man attempting to solve a Rubik's cube. Once he solves it, the camera cuts to the yellow side of the cube before cutting to a yellow background with smaller black and yellow squares. Then it cuts to a black background, where the text "Primetime Players" appears in yellow with a copyright notice below it in white, followed by the MTV logo appearing sandwiched in between them, also in white.

Technique: Live-action footage directed by Asaaf Dov Cohen of Co-Op and Mark Owens.

Audio: A laidback electro tune.

Availability: Usually appeared during the show of the same name.

Beat Seekers (2003-mid/late 2000s)

Videos

Visuals: On a black background, there is a Simon electronic toy flashing its red light, followed by a hand pressing said button. Then the toy flashes its red and blue lights, and the hand presses said buttons. The toy flashes its red, blue and green lights, and the hand again presses said buttons. Finally, the Simon toy flashes all of its lights in a more complete sequence, followed by the hand completing the sequence. The camera briefly cuts to a close up of the green button before cutting to a black background with the text "Beat Seekers" in green and a copyright notice in white below it. The MTV logo, also in white, appears in between the two.

Technique: Live-action footage directed by Asaaf Dov Cohen of Co-Op and Mark Owens.

Audio: An electro beat that starts and stops in time with the buttons at first before playing normally, with a gong when the "Beat Seekers" text appears.

Availability: Usually appeared during the show of the same name.

Video Clash (2003-mid/late 2000s)

Videos

Visuals: There is a man in a suit pushing a cart past an aisle of colored boxes as another man walks into the frame (the woman with the bag from the "Thank You" bumper can also be seen in the background). The camera pans over the shelf that the man is standing in front of before stopping at one of the purple boxes, which the man picks up. The camera briefly cuts back to the previous shot before cutting to a series of diagonal purple stripes on a black background, followed by a series of black and purple squares (in the same manner as the "Primetime Players" bumper). The screen then cuts to a black background with the text "Video Clash" in purple and a copyright notice in white below it. The MTV logo, also in white, appears sandwiched between both of them.

Technique: Live-action footage directed by Asaaf Dov Cohen of Co-Op and Mark Owens.

Audio: A laid back synth funk tune somewhat similar to the one heard in the "Thank You" bumper.

Availability: Usually appeared during the show of the same name.

All That Rocks (2003-mid/late 2000s)

Videos

Unknown

Direct Effect (2003-mid/late 2000s)

Videos

Unknown

After Hours (2003-mid/late 2000s)

Videos

Unknown