Mastiff Media

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (2002)


Visuals: On a purple vignette background, there is a mastiff dog standing on the right side of the screen next to the stacked company name, in white text stylized with slightly grungy lines, standing on the left. A dog sniffs the text before it jumps up and slightly moves to the right, causing the dog to stand up, and the dog barks once.

Technique: A mix of both live action and CGI.

Audio: A 5-note xylophone ditty, followed by a squeaky sound when the text jumps in and a dog bark.

Availability: Unknown. [Examples?]

2nd Logo (2009-2018)


Visuals: On a white background, the text "mastiff" (in the same font from before) is seen on the left with "media Polska" below it. There are three circles bouncing together, forming a mastiff dog drawing in next to the text. The dog barks twice at the logo, then transforms into the real-life dog. The byline "A ZODIAK ENTERTAINMENT COMPANY" appears underneath the logo. The logo zooms out slowly as it finishes.

Variant: On shows produced in high definition, the letters "HD" draw in above the dog.

Technique: 2D animation.

Audio: A technological pop tune, accompanied by a dog barking twice.

Availability: The logo can be seen of Numberblocks.

3rd Logo (2019-)


Visuals: On a white background, there is the same mastiff dog from before standing on the bottom of the screen. A stylized drawing of the mastiff dog rotates a bit with "mastiff" text flipping with the byline "we are banijay" underneath on the left. The dog licks his paw several times throughout.

Technique: Same as before, but with a mix of live action and CGI.

Audio: The closing theme of the show, accompanied by a dog whimpering about.

Availability: Seen on the pilot of Food and Fire.

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