Multimedia Entertainment: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{<span class="error">Expansion depth limit exceeded</span>|description=Jason Jones and Eric S.|capture=Eric S., V of Doom, Shadeed A. Kelly and TheEriccorpinc|edits=Shadeed A. Kelly, V of Doom, Michael Bass and mr3urious|video=phasicblu, VintageTelevision, MachineryNoise and weatherguru76}}
{{PageCredits|description=Jason Jones and Eric S.|capture=Eric S., V of Doom, Shadeed A. Kelly and TheEriccorpinc|edits=Shadeed A. Kelly, V of Doom, Michael Bass and mr3urious|video=phasicblu, VintageTelevision, MachineryNoise and weatherguru76}}


===Background===
===Background===
On March 1, 1976, Avco sold their [[Avco Broadcasting Corporation|broadcasting division]] to media company Multimedia, Inc., who renamed it to "'''Multimedia Entertainment'''" (initially as "Multimedia Program Productions, Inc."). From 1976-1984, the TV shows would use in-credit text to Multimedia Entertainment. Multimedia, Inc. was sold to [[Gannett]] in 1995, who then sold Multimedia Entertainment a year later to [[Universal Studios]]. Multimedia Entertainment was folded into [[Universal Television Enterprises]] (now "[[NBCUniversal Syndication Studios]]") in 1997.
On March 1, 1976, Avco sold their [[Avco Broadcasting Corporation|broadcasting division]] to media company Multimedia, Inc., who renamed it to "'''Multimedia Entertainment'''" (initially as "Multimedia Program Productions, Inc."). From 1976-1984, the TV shows would use in-credit text to Multimedia Entertainment. Multimedia, Inc. was sold to [[Gannett]] in 1995, who then sold Multimedia Entertainment a year later to [[Universal Studios]]. Multimedia Entertainment was folded into [[Universal Television Enterprises]] (now "[[NBCUniversal Syndication Studios]]") in 1997.


{{ImageTOC
{{<span class="error">Expansion depth limit exceeded</span>|E96ccc2f19ba0ff9a8fc03da40484449.png|1st Logo (1980-1983)
|E96ccc2f19ba0ff9a8fc03da40484449.png|1st Logo (1980-1983)
|OSmAkGRd7rNsDDAN5TTYKA106029.gif|2nd Logo (October 17, 1983-late 1994)
|OSmAkGRd7rNsDDAN5TTYKA106029.gif|2nd Logo (October 17, 1983-late 1994)
|A8433d5dde8f9718afec696187eec613.png|3rd Logo (1994-May 1997)
|A8433d5dde8f9718afec696187eec613.png|3rd Logo (1994-May 1997)
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===1st Logo (1980-1983)===
===1st Logo (1980-1983)===
<gallery mode="packed" heights="200">
<span class="error">Expansion depth limit exceeded</span>
E96ccc2f19ba0ff9a8fc03da40484449.png
</gallery>


'''Logo:''' On a {{<span class="error">Expansion depth limit exceeded</span>|darkviolet|purple}} background, we see a shiny {{<span class="error">Expansion depth limit exceeded</span>|orange}} spot. Over it, we see a {{<span class="error">Expansion depth limit exceeded</span>|salmon}} black-outlined emblem consisting of many triangular wedges that make up a circle, with the letter "{{<span class="error">Expansion depth limit exceeded</span>|salmon|'''m'''}}" on the center of the formation. The words "{{<span class="error">Expansion depth limit exceeded</span>|salmon|'''A MULTIMEDIA PROGRAM PRODUCTION PRESENTATION'''}}", also in a {{<span class="error">Expansion depth limit exceeded</span>|salmon}} font with a black outline, are under the logo.
'''Logo:''' On a {{color|darkviolet|purple}} background, we see a shiny {{color|orange}} spot. Over it, we see a {{color|salmon}} black-outlined emblem consisting of many triangular wedges that make up a circle, with the letter "{{color|salmon|'''m'''}}" on the center of the formation. The words "{{color|salmon|'''A MULTIMEDIA PROGRAM PRODUCTION PRESENTATION'''}}", also in a {{color|salmon}} font with a black outline, are under the logo.


'''Technique:''' None.
'''Technique:''' None.
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===2nd Logo (October 17, 1983-late 1994)===
===2nd Logo (October 17, 1983-late 1994)===
<tabber>
<span class="error">Expansion depth limit exceeded</span>
Images=
<gallery mode="packed" heights="200">
3f44ca2f6e77f462763f3a5feeb44dd8.jpeg
OSmAkGRd7rNsDDAN5TTYKA106029.gif
S_238WzXSZS0HrKf-hJYRQ13557.jpeg
8bc775ea5c0b68a2833c734181524f4d.png
4080dab378b36f8b77da6c85bb1b841c.png
Bd0133bdee9e9a52742400a806840bb3.png
Fc5f15587a6b23f8ee82e598c45bd32c.png
</gallery>
|-|
Videos=
{{YouTube|id=7mrZjuO90TQ|id2=Y8pVvpUBZrI}}
</tabber>


'''Logo:''' On a {{<span class="error">Expansion depth limit exceeded</span>|mediumblue|blue}} background, we see the same emblem as the previous logo, but in {{<span class="error">Expansion depth limit exceeded</span>|silver}} and with the text "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''MULTIMEDIA''' Entertainment}}" instead of the letter "m", zooming out to the right center of the screen. The aforementioned "{{<span class="error">Expansion depth limit exceeded</span>|silver|'''m'''}}" replaces the company name, then about a dozen copies of "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''MULTIMEDIA'''}}" emerge from the top and bottom beside the logo to make one whole version of the name. Then the words "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''A Division Of'''}}" and "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''INC.'''}}" appear above and below the company name to state "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''A Division Of MULTIMEDIA INC.'''}}".
'''Logo:''' On a {{color|mediumblue|blue}} background, we see the same emblem as the previous logo, but in {{color|silver}} and with the text "{{color|blue|'''MULTIMEDIA''' Entertainment}}" instead of the letter "m", zooming out to the right center of the screen. The aforementioned "{{color|silver|'''m'''}}" replaces the company name, then about a dozen copies of "{{color|blue|'''MULTIMEDIA'''}}" emerge from the top and bottom beside the logo to make one whole version of the name. Then the words "{{color|blue|'''A Division Of'''}}" and "{{color|blue|'''INC.'''}}" appear above and below the company name to state "{{color|blue|'''A Division Of MULTIMEDIA INC.'''}}".


'''Variants:'''
'''Variants:'''
* There is a rare variant where the logo has a black background and the company name doesn't appear within the logo as it zooms out. This was also seen at the end of news broadcasts on Multimedia-owned WLWT5 (Cincinnati, OH) during the late 1980s.
* There is a rare variant where the logo has a black background and the company name doesn't appear within the logo as it zooms out. This was also seen at the end of news broadcasts on Multimedia-owned WLWT5 (Cincinnati, OH) during the late 1980s.
* Sometimes, a copyright stamp faded-in below the logo.
* Sometimes, a copyright stamp faded-in below the logo.
* A short version exists that starts with the dozen copies of "{{<span class="error">Expansion depth limit exceeded</span>|blue|'''MULTIMEDIA'''}}" emerging.
* A short version exists that starts with the dozen copies of "{{color|blue|'''MULTIMEDIA'''}}" emerging.
* An early variant has "'''{{<span class="error">Expansion depth limit exceeded</span>|dodgerblue|Distributed by}} MULTIMEDIA Program Productions'''" inside the circle, with "{{<span class="error">Expansion depth limit exceeded</span>|dodgerblue|'''Distributed By'''}}" in {{<span class="error">Expansion depth limit exceeded</span>|dodgerblue|light blue}} and "'''Multimedia Program Productions'''" appearing stacked. The animation plays out normally in this variant.
* An early variant has "'''{{color|dodgerblue|Distributed by}} MULTIMEDIA Program Productions'''" inside the circle, with "{{color|dodgerblue|'''Distributed By'''}}" in {{color|dodgerblue|light blue}} and "'''Multimedia Program Productions'''" appearing stacked. The animation plays out normally in this variant.
* On the talk show ''Rush Limbaugh'', a special variant exists where a superimposed picture of a man with a sombrero hat, wearing a striped shirt appears above the copyright year. The text "Multimedia Entertainment" changes to "And Tacos For All.". It then changes back to "Multimedia Entertainment" before fading to black.
* On the talk show ''Rush Limbaugh'', a special variant exists where a superimposed picture of a man with a sombrero hat, wearing a striped shirt appears above the copyright year. The text "Multimedia Entertainment" changes to "And Tacos For All.". It then changes back to "Multimedia Entertainment" before fading to black.


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===3rd Logo (1994-May 1997)===
===3rd Logo (1994-May 1997)===
<tabber>
<span class="error">Expansion depth limit exceeded</span>
Images=
<gallery mode="packed" heights="200">
A8433d5dde8f9718afec696187eec613.png
FqK5EVRr_nDL_IY2RCVnMQ35771.jpeg
Cff5e944b882e9f0487c620b2059d02a.png
</gallery>
|-|
Videos=
{{YouTube|id=NU9DiO8V5a8|id2=HT487ewrUcQ|id3=q_kHOm4CWAg|id4=NL3Jqvy__q0|id5=XsuBNVt7AHM|id6=-FDIhPvf-ac}}
</tabber>


'''Logo:''' Against a {{<span class="error">Expansion depth limit exceeded</span>|darkblue|dark blue}} background with slight ripples in it, an expanding ripple is seen at an angle. As it expands out into a lens-like shape, the emblem from the previous two logos falls onto the ripple, causing a large ripple to streak out, and then flies out to the top center of a {{<span class="error">Expansion depth limit exceeded</span>|navy|navy blue}} background. The text "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''MULTIMEDIA ENTERTAINMENT'''}}" flies in, with "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''MULTIMEDIA'''}}" coming in from the right and "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''ENTERTAINMENT'''}}" coming in from the left, and the letters rotate as they slide in. "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''A Division of Multimedia, Inc.'''}}" appears below when two streaks pass by each other at the bottom. All the objects seem to have a "blurring" effect as they move.
'''Logo:''' Against a {{color|darkblue|dark blue}} background with slight ripples in it, an expanding ripple is seen at an angle. As it expands out into a lens-like shape, the emblem from the previous two logos falls onto the ripple, causing a large ripple to streak out, and then flies out to the top center of a {{color|navy|navy blue}} background. The text "{{Font|Serif|'''MULTIMEDIA ENTERTAINMENT'''}}" flies in, with "{{Font|Serif|'''MULTIMEDIA'''}}" coming in from the right and "{{Font|Serif|'''ENTERTAINMENT'''}}" coming in from the left, and the letters rotate as they slide in. "{{Font|Serif|'''A Division of Multimedia, Inc.'''}}" appears below when two streaks pass by each other at the bottom. All the objects seem to have a "blurring" effect as they move.


'''Variants:'''
'''Variants:'''
* There is also a shorter version of this logo, which starts with the M logo being already formed and zooming out.
* There is also a shorter version of this logo, which starts with the M logo being already formed and zooming out.
* A variant has the logo hang around for a few seconds longer before fading out.
* A variant has the logo hang around for a few seconds longer before fading out.
* There was a variant used in a August 1994 corporate presentation for WLWT, the NBC affiliate in Cincinnati, Ohio, where talk show host Jerry Springer was a reporter from the early 1980s until 1993, when Springer's talk show moved to its second home at the NBC Tower in Chicago, Illinois. It's like the standard Multimedia logo of the time, but it has the word "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''BROADCASTING'''}}" in place of "{{<span class="error">Expansion depth limit exceeded</span>|Serif|'''ENTERTAINMENT'''}}".
* There was a variant used in a August 1994 corporate presentation for WLWT, the NBC affiliate in Cincinnati, Ohio, where talk show host Jerry Springer was a reporter from the early 1980s until 1993, when Springer's talk show moved to its second home at the NBC Tower in Chicago, Illinois. It's like the standard Multimedia logo of the time, but it has the word "{{Font|Serif|'''BROADCASTING'''}}" in place of "{{Font|Serif|'''ENTERTAINMENT'''}}".
* Rarely, the byline will be deleted from the logo, causing the streaks to just disappear.
* Rarely, the byline will be deleted from the logo, causing the streaks to just disappear.


'''Technique:''' CGI.
'''Technique:''' CGI animation.


'''Music/Sounds:''' Same as the last logo, but a bit softer in volume. The "BROADCASTING" variant uses a generic closing theme of the show.
'''Music/Sounds:''' Same as the last logo, but a bit softer in volume. The "BROADCASTING" variant uses a generic closing theme of the show.
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* Episodes of ''Jerry Springer'' and ''Sally Jessy Raphael'' which feature this logo may be viewed on nosey.com, however two ''Springer'' episodes had this logo plastered by either the long 1998 Universal Television Enterprises logo or the 2004 [[NBCUniversal Television Distribution|NBC Universal Television Distribution]] logo.
* Episodes of ''Jerry Springer'' and ''Sally Jessy Raphael'' which feature this logo may be viewed on nosey.com, however two ''Springer'' episodes had this logo plastered by either the long 1998 Universal Television Enterprises logo or the 2004 [[NBCUniversal Television Distribution|NBC Universal Television Distribution]] logo.


{{<span class="error">Expansion depth limit exceeded</span>|[[Avco Broadcasting Corporation]]|[[Universal Television Enterprises]]}}
{{Chronology|[[Avco Broadcasting Corporation]]|[[Universal Television Enterprises]]}}
{{TV-Navbox}}{{Navbox-Comcast}}
{{<span class="error">Expansion depth limit exceeded</span>}}{{<span class="error">Expansion depth limit exceeded</span>}}
[[Category:American television logos]]
[[Category:American television logos]]
[[Category:United States]]
[[Category:United States]]

Revision as of 15:27, 13 July 2023


Background

On March 1, 1976, Avco sold their broadcasting division to media company Multimedia, Inc., who renamed it to "Multimedia Entertainment" (initially as "Multimedia Program Productions, Inc."). From 1976-1984, the TV shows would use in-credit text to Multimedia Entertainment. Multimedia, Inc. was sold to Gannett in 1995, who then sold Multimedia Entertainment a year later to Universal Studios. Multimedia Entertainment was folded into Universal Television Enterprises (now "NBCUniversal Syndication Studios") in 1997.



1st Logo (1980-1983)

Logo: On a purple background, we see a shiny orange spot. Over it, we see a salmon black-outlined emblem consisting of many triangular wedges that make up a circle, with the letter "m" on the center of the formation. The words "A MULTIMEDIA PROGRAM PRODUCTION PRESENTATION", also in a salmon font with a black outline, are under the logo.

Technique: None.

Music/Sounds: None.

Availability: Extinct. This was seen on Melinda's Blind and possibly other syndicated programs under the Young People's Specials banner.

2nd Logo (October 17, 1983-late 1994)

Logo: On a blue background, we see the same emblem as the previous logo, but in silver and with the text "MULTIMEDIA Entertainment" instead of the letter "m", zooming out to the right center of the screen. The aforementioned "m" replaces the company name, then about a dozen copies of "MULTIMEDIA" emerge from the top and bottom beside the logo to make one whole version of the name. Then the words "A Division Of" and "INC." appear above and below the company name to state "A Division Of MULTIMEDIA INC.".

Variants:

  • There is a rare variant where the logo has a black background and the company name doesn't appear within the logo as it zooms out. This was also seen at the end of news broadcasts on Multimedia-owned WLWT5 (Cincinnati, OH) during the late 1980s.
  • Sometimes, a copyright stamp faded-in below the logo.
  • A short version exists that starts with the dozen copies of "MULTIMEDIA" emerging.
  • An early variant has "Distributed by MULTIMEDIA Program Productions" inside the circle, with "Distributed By" in light blue and "Multimedia Program Productions" appearing stacked. The animation plays out normally in this variant.
  • On the talk show Rush Limbaugh, a special variant exists where a superimposed picture of a man with a sombrero hat, wearing a striped shirt appears above the copyright year. The text "Multimedia Entertainment" changes to "And Tacos For All.". It then changes back to "Multimedia Entertainment" before fading to black.

Technique: Analog computer animation.

Music/Sounds: A synthesized humming noise, accompanied by a pin drop-like synth sound when the text "Multimedia Entertainment" transforms into the lowercase letter "m", followed by a five-note synth tune, culminating in another pin drop-like sound when the logo is finished.

Music/Sounds Variants:

  • Some episodes of Donahue have an announcer saying "The preceding program was pre-recorded". Only the humming sound is heard here with a different pin drop sound.
  • Sometimes, this logo is silent or the closing theme plays over it.
  • On A&E's Mysteries of the Bible, we hear a five-note acoustic guitar tune, then a five-note orchestra fanfare.
  • On the talk show Rush Limbaugh, after its logo music finishes, different music is played when the copyright stamp fades-in.

Availability: Rare.

  • This can be spotted on pre-late 1994 episodes of Sally Jesse Raphael, Jerry Springer and Donahue on Nosey TV, and season 2 episodes of The $100,000 Pyramid with John Davidson.
  • This was also seen on season 1 VHS releases of Mysteries of the Bible from A&E Home Video.

3rd Logo (1994-May 1997)

Logo: Against a dark blue background with slight ripples in it, an expanding ripple is seen at an angle. As it expands out into a lens-like shape, the emblem from the previous two logos falls onto the ripple, causing a large ripple to streak out, and then flies out to the top center of a navy blue background. The text "MULTIMEDIA ENTERTAINMENT" flies in, with "MULTIMEDIA" coming in from the right and "ENTERTAINMENT" coming in from the left, and the letters rotate as they slide in. "A Division of Multimedia, Inc." appears below when two streaks pass by each other at the bottom. All the objects seem to have a "blurring" effect as they move.

Variants:

  • There is also a shorter version of this logo, which starts with the M logo being already formed and zooming out.
  • A variant has the logo hang around for a few seconds longer before fading out.
  • There was a variant used in a August 1994 corporate presentation for WLWT, the NBC affiliate in Cincinnati, Ohio, where talk show host Jerry Springer was a reporter from the early 1980s until 1993, when Springer's talk show moved to its second home at the NBC Tower in Chicago, Illinois. It's like the standard Multimedia logo of the time, but it has the word "BROADCASTING" in place of "ENTERTAINMENT".
  • Rarely, the byline will be deleted from the logo, causing the streaks to just disappear.

Technique: CGI animation.

Music/Sounds: Same as the last logo, but a bit softer in volume. The "BROADCASTING" variant uses a generic closing theme of the show.

Availability: Ultra rare.

  • On television, it was last seen on Crook and Chase episodes from that era, when they were seen on My Family TV (now The Family Channel - no relation to the network now known as Freeform).
  • It might be seen on episodes of Donahue, Sally Jessy Raphael, Rush Limbaugh, and Jerry Springer from the era.
  • On some later prints, this logo was replaced with the bylineless 1990 Universal Pictures logo.
  • Episodes of Jerry Springer and Sally Jessy Raphael which feature this logo may be viewed on nosey.com, however two Springer episodes had this logo plastered by either the long 1998 Universal Television Enterprises logo or the 2004 NBC Universal Television Distribution logo.
Avco Broadcasting Corporation
Multimedia Entertainment
Universal Television Enterprises
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