NTV/Production Logos

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Credits

Descriptions by
FTUser, Sashabox and KosMir

Captures by
FTUser

Editions by
FTUser, Logohub and KosMir

Video captures courtesy of
OxiExtras, miller10socialrev, Станислав Войнов, Ягнюков Александр, Илья Подгорный, KP2001, r, kruteniy, ЗТИТД, R1991 and Amigo OG

Contents 1st Logo (1994-1995) 2nd Logo (1995-1997) 3rd Logo (Герой дня custom variant) (1997-1999, 2001) 4th Logo (1997-2001) 5th Logo (1998-2001)   6th Logo (2001-2007) 7th Logo (2007-2014) 8th Logo (2014-2017) 9th Logo (2017-)

Unused Logos

Contents 1st Unused Logo (2003) 2nd Unused Logo (2012)

1st Logo (1994-1995)

Visuals: On a white background, a white line comes out from the bottom and starts drawing part of the outline from the NTV logo of the time, while the green ball drops down into the bottom of the T. When the outline zooms in, it turns into a rolling filmstrip; and when the outline spins and slowes down, the NTV logo is revealed in each of the frames. The logo gets faster again on spinning as it turns into the finished white NTV logo when the background wipes to black. After the logo places itself at the center, the serif word "ПРЕДСТАВЛЯЕТ" appears letter-by-letter near the top of the text, and the "T" of the logo turns white. The NTV letters and the Russian text fade out, leaving the green ball, which also fades out after half a second.

Technique: CGI animation.

Audio: A powerful synth orchestral fanfare with electronic drums, and ascending bells when the word "ПРЕДСТАВЛЯЕТ" appears. This was composed by Sergey Miklashevsky.

2nd Logo (1995-1997)

Visuals: The logo starts with a footage of a city at night, which then zooms into the night sky and the emerging blue NTV logo with the green ball, which is now done in a modernized style (the font of the letters is Luga Semi Bold; the outline of these letters is much thicker and a green ball is shown on the bottom of a letter T), fades in. The logo then turns white as the background fades to a white-black vertical gradient, and moves down. The word "теле", in a black-white gradient with a white drop shadow, moves in near the top and black lines wipe in below it, placing behind the logo. Meanwhile, a black box grows in behind "теле", along with the white text "КОМПАНИЯ" below the latter, and the spaced-out word "ПРЕДСТАВЛЯЕТ", in yellow, appears at the bottom of the screen. Both of these latter words make their appearance letter-by-letter.

Technique: It starts out fully live-action, then it transitions into 2D computer animation.

Audio: Piano city music that engulfs into an uplifting violin/xylophone fanfare. This was composed by Sergey Chekryzhov, who also composed most of the 1995-97 NTV branding.

3rd Logo (Герой дня custom variant) (1997-1999, 2001)

Visuals: On a black background, the green ball of the logo is seen. The letters of the logo, animated through crossfading with motion blur effects, grow into the screen twice. The word "представляет" (in Courier) flips in below letter-by-letter.

Technique: 2D computer animation.

Audio: A dramatic, mysterious-sounding orchestral fanfare.

Availability: Seen on the Герой дня episodes of the time.

4th Logo (1997-2001)

Visuals: A green flash occurs causing a green glossy ball to appear, which zooms out over a bright green light background. A black horizontal blurry line then appears curving inwards at the center and the white text "телекомпания нтв представляет" flashes over it, while zooming in slightly.

Technique: CGI animation.

Audio: A choir with a zapping sound followed by a whoosh.

Availability: Used in tandem with the previous and next logos, it was spotted on the DVD collection of the Намедни news program.

5th Logo (1998-2001)

Visuals: Over a light-sky blue background are translucent glowing white beaming circles coming out from a glowing cyan ball of the glassy NTV logo, which is spinning at a tilted angle at the upper-right corner of the screen. Meanwhile, the black text "представляет" is scrolling from the left, while the white text "телекомпания нтв" scrolls in the opposing directions. A white rectangle outline is shown near the bottom-left corner at the front of them drawing in, while both of these texts fade and space out once they reach other sides of the screen.

Technique: CGI animation.

Audio: Part of an orchestrated news theme.

6th Logo (2001-2007)

Visuals: Over a black background are glowing blue/white waves passing, with the word "телекомпания" being written at the bottom in Russell Square font. Then, the screen switches to three squares with the image of the said wave for a second in the center of the screen, after which the NTV logo appears on a black background not far from the waves from a beam of light, with the caption "представляет" in the same font appearing below and spacing in.

Technique: CGI animation.

Audio: A two-note synth bass throughout the entire logo, accompanied by a strange synth hum with a whoosh, a dramatic four-note new-age synth theme, a percussion, another whoosh, and finally rising string note. It's a stock piece called "Digital Drums", composed by Joseph Saba and Stewart Winter, off the VideoHelper album "VH001: Sports & Percussion".

7th Logo (2007-2014)

Visuals: In the darkness, a multitude of white circular horizontal stripes fly around a rotating darkened, glassy NTV logo as its green ball starts to glow. Then the camera zooms towards the logo and stops at a tilted angle as the stripes slow down, the white surface is illuminated by a spotlight and the logo slows down to face the camera. It then continues to rotate as the stripes move further away from it, a glassy gray square grows in behind the logo as the camera rotates to its normal position. When the logo turns flat-shaded in white, with the ball turning sea green, it is now compressed into a square which turned green and faintly shines, and they both turn to the front angle as the spaced-out word "ПРЕДСТАВЛЯЕТ", in Myraid Pro font with white-gray gradient, flips in letter-by-letter below, while the stripes disappear in the background. It's essentially a variation of the interregional (outside of Moscow) ad break bumper of the time.

Variants:

• A short variant exists where it simply has the NTV logo inside a green square above an illuminated white surface; and the word "ПРЕДСТАВЛЯЕТ" is already there.
  • Though sometimes, the word "ПРЕДСТАВЛЯЕТ" is absent.

Technique: CGI animation.

Audio: An ascending synth whoosh followed by a majestic five-note synth/electric guitar fanfare, ending with a pipe organ chord that's accompanied by reversed synths and descending drums.

Audio Variant: A short variant simply has a reverse synth with a whoosh (which is actually the last two seconds of a long variant theme, not counting the whoosh).

8th Logo (2014-2017)

Visuals: There are three close-up shots of the silver NTV logo over a wavy glowing teal/dark green background. In the last shot, the camera reveals a glowing green ball of the logo, then rapidly zooms out to reveal the logo turning white inside a glossy green square in a teal foggy environment with an icy surface and translucent curvy stripes in the background, resembling northern lights, along with a green lightning bolt. As this happens, a multitude of glowing neon green dots burst out below the logo on a surface, while the word "ПРЕДСТАВЛЯЕТ" appears below in the same style as the previous logo. Like before, it's a variation of the interregional (outside of Moscow) ad break bumper of the time.

Variants: A short variant starts with the camera zooming out from the logo.

• On the local NTV promo, an explosion occurs inside a square (which was black at first), causing it to turn green, albeit flat-shaded.

Technique: CGI animation.

Audio: A descending synthesized whoosh seguing into a deep humming synth pad, followed by light warbling notes, and a cymbal sample that leads to a powerful synth hit.

9th Logo (2017-)

Visuals: On a dark foggy background, the NTV print logo is forming through a blue lightning globe. As the lightning globe disappears, a green ball of the logo flashes and the word "ПРЕДСТАВЛЯЕТ" (in Stolzl font) fades in below.

Technique: CGI animation.

Audio: A majestic three-note horn fanfare with forming electronic sounds.

Unused Logos

1st Unused Logo (2003)

Visuals: Against the footage of a green glassy ball lying in the pale green room with bright lighting coming from the upper-right portion (which is actually the continuity bumper of the time), wiping into its zoomed-out version through a vertical bar; a diminishing yellow-green horizontal stripe with moving transparent parts runs in the middle of the screen, and the NTV logo with the white text "ПРЕДСТАВЛЯЕТ" on the right next to it gradually projects.

Technique: CGI animation.

Audio: A three-note synth bell theme with the last note holding out and vibrating. Composed by Oleg Emirov.

Availability: It can only be circulating online.

2nd Unused Logo (2012)

Visuals: On a black background with a blue light at the bottom-left corner, a close-up of a shiny, crystal-like thing is seen with a green glowing ball in the center of it. A crystal-like thing rotates and zooms out, to reveal that it's actually the NTV logo. A glossy black square appears from the left side of the screen and quickly turns green, while making its postion behind the logo. The word "ПРЕДСТАВЛЯЕТ" (in Myraid Pro font) in spaced-out letters (similar to the seventh and eighth logos) quickly fades in below letter-by-letter.

Technique: CGI animation.

Audio: A powerful synth theme sounding similar to the sixth and seventh logos.

Availability: It can only be seen on Menkov Alexandr's Vimeo upload.