Parade Media Group

From the Audiovisual Identity Database, the motion graphics museum

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Parade Media Group

Logo (January 5, 2023-)

Visuals: On a white background, red and dark blue dots burst in the centre, spreading across the screen. Several of these dots circle around the centre at a fast pace where they form a ring flashing to said colours while the other dots disappear. Within it, "parade" appears within it, followed by a period. After zooming out and the rings settles on red, the logo briefly flickers through the aforementioned two colours before returning to normal.

Technique: Flash animation.

Audio: An excerpt of an upbeat, distortions unit-driven EDM soundtrack.

Availability: The logo appears on Roger Federer A Champions Journey.

Visuals: Dark blue, white, and red circles pop in, covering the screen. They all shrink to make room for a dark blue dot stretching out of a white dot to travel upwards, passing by multiple, larger circles in said colour scheme. After passing by most of them, the dot becomes white and duplicates into four. Another dark blue dot scrolls above the upper two white dots and the screen follows it, alongside several large circles forming below it. Eventually, the large circles stop forming and the smaller dot circles around the centre, forming a thin dark blue ring and wipe in "parade", first in red, then white, and finally dark blue. Afterwards, the logo briefly shifts towards the screen.

Technique: Flash animation.

Audio: An upbeat, horns and piano-emphasized EDM soundtrack.

Availability: The logo is seen on In the Spirit with Lindsay & Curtis.

Parade Studios

Logo (October 24, 2024)

Visuals: On a white background, a gray dot travel upwards while leaving a vertical thin line below. Then, the dot becomes white, gray bordered and duplicates into four. Another gray dot scrolls above the upper two white dots and the screen follows it, alongside several large circles forming below it. Eventually, the large circles stop forming and the screen fully passes by them. At this point, several multi-colored bars and squares briefly flash by. When the dot leaves the screen, another forms at the top, followed by several more, briefly forming a clockwise rotating array of circles before the sequence cuts to dots and bars flashing in. The dots reappear, following a bottom-right right-angled path before getting cut off again. After a few red bars flash in, "PARADE" is formed through gray flashing and quick-panning bars. "STUDIOS" fades in below and the logo shines.

Technique: Flash animation.

Audio: A rhythmic percussions-driven digital soundtrack with an upbeat synth track.

Availability: The logo is seen on Denzel Washington: American Icon.

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