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===Background=== |
===Background=== |
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'''Paramount+''' (pronounced '''Paramount Plus'''; formerly known as [[CBS All Access]]) is an American subscription video on-demand over-the-top streaming service owned and operated by Paramount Streaming (formerly "ViacomCBS Streaming"), a division of [[Paramount Global]] |
'''Paramount+''' (pronounced '''Paramount Plus'''; formerly known as [[CBS All Access]]) is an American subscription video on-demand over-the-top streaming service owned and operated by Paramount Streaming (formerly "ViacomCBS Streaming"), a division of [[Paramount Global]]. It was originally |
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launched by [[Viacom (2005-2019)|Viacom]] in 2017 as a SVOD service in the Nordics, before expanding to Hungary, Latin America and Russia in the coming years. In 2020, ViacomCBS announced that [[CBS All Access]] would be rebranded to feature content from the ViacomCBS library, aside from CBS' entire library. This was later announced to be on September 15th of that year to be named as Paramount+. The revamped Paramount+ launched on March 4, 2021 in the US (rebranding from CBS All-Access), the Nordics and Latin America. The service offers original content, content newly aired on CBS' broadcast properties, and content from the Paramount Global library, including content from the CBS, BET, Comedy Central, Nickelodeon (including Nick Jr.), MTV, the Smithsonian Channel, VH1 and Paramount Pictures brands. The Nordic service shuttered on September 20, 2022 to make room for SkyShowtime, a separate service featuring content from Paramount and Comcast/NBCUniversal. In several other territories, Paramount+ has deals with local streaming services to host content on those services. |
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{{ImageTOC |
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|Paramount+ (2017).png|1st Logo (2017-2021) |
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|Paramount+ (2021).png|2nd Logo (March 4, 2021-) |
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|Paramount+ (2024).jpg|3rd Logo (2024-) |
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}} |
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===1st Logo (2017-2021)=== |
===1st Logo (2017-2021)=== |
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{{YouTube|id=gew_tUPQJgs|id2=qBtuQlkP0tg}} |
{{YouTube|id=gew_tUPQJgs|id2=qBtuQlkP0tg}} |
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'''Visuals:''' The sequence starts in front of a big mountain in the print logo. The logo zooms up, through a blue bar that contains all the stars, the logotype and then another blue bar with the white Paramount+ print logo of the era. The background turns white as the logo, now in blue, is farther away. The print logo flips to the big plus sign that is to the next of "Paramount" in the logo. It slides to the right, then slides to the left as it carries the Nickelodeon logo in blue. The screen then cuts to the plus sign in white over a blue background, then the mountain in a circle (like the print logo), then either the Nickelodeon, Comedy Central, MTV or Channel 5 logo with the plus sign next to it flipped sideways, then three of the plus signs over a blue background, which multiplies. |
'''Visuals:''' The sequence starts in front of a big mountain in the print logo. The logo zooms up, through a blue bar that contains all the stars, the logotype and then another blue bar with the white Paramount+ print logo of the era. The background turns white as the logo, now in blue, is farther away. The print logo flips to the big plus sign that is to the next of "'''''Paramount'''''" in the logo. It slides to the right, then slides to the left as it carries the Nickelodeon logo in blue. The screen then cuts to the plus sign in white over a blue background, then the mountain in a circle (like the print logo), then either the Nickelodeon, Comedy Central, MTV or Channel 5 logo with the plus sign next to it flipped sideways, then three of the plus signs over a blue background, which multiplies. |
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''' |
'''Trivia:''' This logo's animation mostly unifies with the [[Paramount Network Originals|Paramount Network]] branding. |
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'''Technique:''' 2D computer animation, by Alex Norris and Blake Neale at Loyalkaspar and [[Paramount Global]]. |
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'''Audio:''' None. |
'''Audio:''' None. |
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File:Paramount+ (Full Screen).png|4:3 variant |
File:Paramount+ (Full Screen).png|4:3 variant |
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</gallery> |
</gallery> |
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{{YouTube|id=CmgMu1mp7s8|id2=qNPQqqQLnjg|id3=5Lkj43aHFJQ|id4=Men1MynP7Ys|id5=qI9K-m2AIPU|id6=ARmeNmqXg38|id7=NC3BUUS4iYo|id8=cXfluRD601s|id9=lap7w302g4k|id10=-r-2bIDJV5k|id11=4wQnz0PfmDA}} |
{{YouTube|id=CmgMu1mp7s8|id2=qNPQqqQLnjg|id3=5Lkj43aHFJQ|id4=Men1MynP7Ys|id5=qI9K-m2AIPU|id6=ARmeNmqXg38|id7=NC3BUUS4iYo|id8=cXfluRD601s|id9=lap7w302g4k|id10=-r-2bIDJV5k|id11=4wQnz0PfmDA|id12=ZFqFW-mh24c}} |
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'''Visuals:''' The logo uses the 2011 [[Paramount Pictures]] logo starting at the point where the stars skim the lake, making ripples in the process. As stars fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "{{font|Times New Roman|'''''Paramount'''''}}'''''+'''''" zooms out and fades into white to take place beneath the mountain. A reflection of the "{{font|Times New Roman|'''''Paramount'''''}}'''''+'''''" text fades in below. |
'''Visuals:''' The logo uses the 2011 [[Paramount Pictures]] logo starting at the point where the stars skim the lake, making ripples in the process. As stars fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "{{font|Times New Roman|'''''Paramount'''''}}'''''+'''''" zooms out and fades into white to take place beneath the mountain. A reflection of the "{{font|Times New Roman|'''''Paramount'''''}}'''''+'''''" text fades in below. |
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* This logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, in which the background fades to blue after a few seconds and the realistic mountain turns into a stylized version, just like the [[Paramount Players]] logo. |
* This logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, in which the background fades to blue after a few seconds and the realistic mountain turns into a stylized version, just like the [[Paramount Players]] logo. |
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* Instead of 22 stars, there are 13 stars in this logo, which represent each letter in the name. The Paramount+ icon later became the icon used for [[Paramount Global]] logo on February 16, 2022 and the [[Paramount Network]] logo on February 24, 2024. |
* Instead of 22 stars, there are 13 stars in this logo, which represent each letter in the name. The Paramount+ icon later became the icon used for [[Paramount Global]] logo on February 16, 2022 and the [[Paramount Network]] logo on February 24, 2024. |
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* A case study of the branding can be viewed on Loyalkaspar's website [https://www.loyalkaspar.com/paramount here], while a case study of the logo and name can be shown on Paramount Global's website [https://www.paramount.com/news/behind-the-paramount-brand-name-and-logo here]. |
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'''Variants:''' |
'''Variants:''' |
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* At the end of most shows, a two-second version of the above variant exists. The stars do not animate and the "Paramount+" text is also not in glossy 3D in this version. |
* At the end of most shows, a two-second version of the above variant exists. The stars do not animate and the "Paramount+" text is also not in glossy 3D in this version. |
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* On shows and films shot in 2.35:1/2.39:1 scope, like season 2 of ''Why Women Kill'' and season 5 of ''The Good Fight'', the logo is shifted up so more of the reflection can be seen. |
* On shows and films shot in 2.35:1/2.39:1 scope, like season 2 of ''Why Women Kill'' and season 5 of ''The Good Fight'', the logo is shifted up so more of the reflection can be seen. |
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* On the |
* On the app versions, when starting up, the logo is sped up. However, sometimes, a special variant may play. The following known variants are shown below: |
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** For the release of the ''Halo'' TV series, there is an M12 Warthog LRV driving around the logo as it animates before going behind it. |
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** For the 25th anniversary of ''SpongeBob SquarePants'', the Jellyfishes turn into the usual stars when the logo animation is almost completed. Then SpongeBob, who is riding on a Jellyfish, in which bubbles in yellow with multicolored gradiants, are shown, floting up, transitiong into a yellow background with multicolored gradiants and black symbols of the motifs of the ''SpongeBob SquarePants'' franchise (Hawaiian flowers and Jellyfishes), which serves as the background for the 25th anniversary of ''SpongeBob SquarePants'', as SpongeBob and the Jellyfish stop at the middle of the screen, as SpongeBob waves his hand. |
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* A variant cropped to 4:3 was spotted on a Comedy Central UK print of the pilot to ''The Ren & Stimpy Show,'' plastering the 1990/91 [[Nickelodeon Productions]] logo. |
* A variant cropped to 4:3 was spotted on a Comedy Central UK print of the pilot to ''The Ren & Stimpy Show,'' plastering the 1990/91 [[Nickelodeon Productions]] logo. |
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* On ''NCIS: Sydney'', the logo slowly zooms in. |
* On ''NCIS: Sydney'', the logo slowly zooms in. |
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* On the trailer for ''Knuckles'', the logo is on a red background at first, but then the blue background appears via one of the rings from the ''Sonic the Hedgehog'' franchise zooming in. |
* On the trailer for ''Knuckles'', the logo is on a red background at first, but then the blue background appears via one of the rings from the ''Sonic the Hedgehog'' franchise zooming in. |
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'''Technique:''' |
'''Technique:''' CGI. The branding was done by Loyalkaspar. The 2011 Paramount Pictures logo by [[Devastudios]] and animated using Terragen by Planetside Studios and Autodesk Maya was used as its basis. A digital graphic on the console app bootup screen (which plays before the actual logo when booting up the app on supported platforms). |
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'''Audio:''' A shimmering theme reminiscent to an orchestra warmup with three initial piano notes, followed by a seven-note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo by Michael Giacchino), finished with a stinger once "Paramount+" flies in. Composed by YouTooCanWoo. |
'''Audio:''' A shimmering theme reminiscent to an orchestra warmup with three initial piano notes, followed by a seven-note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo by Michael Giacchino), finished with a stinger once "Paramount+" flies in. Composed by YouTooCanWoo. |
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* On the app variant, the logo is silent. |
* On the app variant, the logo is silent. |
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* Otherwise, it's the opening/closing theme of the film/show. |
* Otherwise, it's the opening/closing theme of the film/show. |
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* The |
* The ''Halo'' bootup variant just has the sound of tires skidding as the Warthog drives around. |
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* The ''SpongeBob SquarePants'' 25th Anniversary variant has water sounds. |
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* One commercial, which features Arnold from ''Hey Arnold!'' being thrown onto the Paramountain as if he were a hail, uses "Higher" by the infamous Creed. |
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'''Availability:''' |
'''Availability:''' |
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* Just like the previous logos, on international prints of some of their shows like ''Star Trek: Picard'' gets this logo cut off or have it replaced by other logos such as the [[Amazon Originals]] logo. |
* Just like the previous logos, on international prints of some of their shows like ''Star Trek: Picard'' gets this logo cut off or have it replaced by other logos such as the [[Amazon Originals]] logo. |
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** Netflix prints of ''Star Trek: Prodigy'' however, remove the Nickelodeon variant of the logo, instead cutting straight into the opening credits. |
** Netflix prints of ''Star Trek: Prodigy'' however, remove the Nickelodeon variant of the logo, instead cutting straight into the opening credits. |
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* Both the ''Halo'' and ''SpongeBob SquarePants'' 25th anniversary variants are only available for a limited time during certain months in 2022 and 2024, respectively. |
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* The ''Halo'' variant is exclusive to the Xbox version of the app when booting up the app. |
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'''Legacy:''' This logo is a favorite within the logo and streaming communities, thanks to its animation and fanfare. |
'''Legacy:''' This logo is a favorite within the logo and streaming communities, thanks to its animation and fanfare. |
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===3rd Logo (2024-)=== |
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<gallery mode="packed" heights="150"> |
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Paramount+ (2024).jpg |
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Paramount+ (2024)-2.jpg |
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</gallery> |
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{{Youtube|id=SNj6wsPCIXM|id2=lBkr7xmlpfQ}} |
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'''Visuals:''' A quick slideshow of the [[Paramount Pictures]] logos throughout the studio's history (including the 75th Anniversary version of the 1986 logo, the 90th Anniversary version of the 2002 logo and the 100 Years version of the 2011 logo), which zooms in as it progressives, then it was followed by the tail end of the 2011 logo, except with 13 stars instead of 22 and the + symbol added next to the Paramount text. Additionally, the Paramount text is also in the same style as the previous two logos. |
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'''Variant:''' A variant of the logo in a vertical aspect ratio exists. |
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'''Technique:''' CGI by Devastudios, under guidance from Loyalkaspar. |
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'''Audio:''' The opening theme of the promo. |
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'''Availability:''' Only seen on the promo "A Mountain of Movies". |
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{{Chronology|[[CBS All Access]]}} |
{{Chronology|[[CBS All Access]]}} |
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[[Category:United States]] |
[[Category:United States]] |
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[[Category:Logos made by Loyalkaspar]] |
[[Category:Logos made by Loyalkaspar]] |
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[[Category:Logos made by Devastudios]] |
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[[Category:Logos with music by YouTooCanWoo]] |
[[Category:Logos with music by YouTooCanWoo]] |
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[[Category:Logos with popular characters]] |
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[[Category:English-language logos]] |
Paramount+ (pronounced Paramount Plus; formerly known as CBS All Access) is an American subscription video on-demand over-the-top streaming service owned and operated by Paramount Streaming (formerly "ViacomCBS Streaming"), a division of Paramount Global. It was originally launched by Viacom in 2017 as a SVOD service in the Nordics, before expanding to Hungary, Latin America and Russia in the coming years. In 2020, ViacomCBS announced that CBS All Access would be rebranded to feature content from the ViacomCBS library, aside from CBS' entire library. This was later announced to be on September 15th of that year to be named as Paramount+. The revamped Paramount+ launched on March 4, 2021 in the US (rebranding from CBS All-Access), the Nordics and Latin America. The service offers original content, content newly aired on CBS' broadcast properties, and content from the Paramount Global library, including content from the CBS, BET, Comedy Central, Nickelodeon (including Nick Jr.), MTV, the Smithsonian Channel, VH1 and Paramount Pictures brands. The Nordic service shuttered on September 20, 2022 to make room for SkyShowtime, a separate service featuring content from Paramount and Comcast/NBCUniversal. In several other territories, Paramount+ has deals with local streaming services to host content on those services.
Visuals: The sequence starts in front of a big mountain in the print logo. The logo zooms up, through a blue bar that contains all the stars, the logotype and then another blue bar with the white Paramount+ print logo of the era. The background turns white as the logo, now in blue, is farther away. The print logo flips to the big plus sign that is to the next of "Paramount" in the logo. It slides to the right, then slides to the left as it carries the Nickelodeon logo in blue. The screen then cuts to the plus sign in white over a blue background, then the mountain in a circle (like the print logo), then either the Nickelodeon, Comedy Central, MTV or Channel 5 logo with the plus sign next to it flipped sideways, then three of the plus signs over a blue background, which multiplies.
Trivia: This logo's animation mostly unifies with the Paramount Network branding.
Technique: 2D computer animation, by Alex Norris and Blake Neale at Loyalkaspar and Paramount Global.
Audio: None.
Availability: Seen on the SpongeBob SquarePants episodes "Goofy Scoopers/Pat the Dog" on the Russian service Okko, as well as the 2021 VH1 film Let's Get Merried and other shows from Nickelodeon, Comedy Central, MTV and Channel 5 on Paramount+ (as a TV Everywhere service) in Scandinavia, Hungary, Poland, Latin America, and in Russia (the latter on Okko).
Visuals: The logo uses the 2011 Paramount Pictures logo starting at the point where the stars skim the lake, making ripples in the process. As stars fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "Paramount+" zooms out and fades into white to take place beneath the mountain. A reflection of the "Paramount+" text fades in below.
Trivia:
Variants:
Technique: CGI. The branding was done by Loyalkaspar. The 2011 Paramount Pictures logo by Devastudios and animated using Terragen by Planetside Studios and Autodesk Maya was used as its basis. A digital graphic on the console app bootup screen (which plays before the actual logo when booting up the app on supported platforms).
Audio: A shimmering theme reminiscent to an orchestra warmup with three initial piano notes, followed by a seven-note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo by Michael Giacchino), finished with a stinger once "Paramount+" flies in. Composed by YouTooCanWoo.
Audio Variants:
Availability:
Legacy: This logo is a favorite within the logo and streaming communities, thanks to its animation and fanfare.
Visuals: A quick slideshow of the Paramount Pictures logos throughout the studio's history (including the 75th Anniversary version of the 1986 logo, the 90th Anniversary version of the 2002 logo and the 100 Years version of the 2011 logo), which zooms in as it progressives, then it was followed by the tail end of the 2011 logo, except with 13 stars instead of 22 and the + symbol added next to the Paramount text. Additionally, the Paramount text is also in the same style as the previous two logos.
Variant: A variant of the logo in a vertical aspect ratio exists.
Technique: CGI by Devastudios, under guidance from Loyalkaspar.
Audio: The opening theme of the promo.
Availability: Only seen on the promo "A Mountain of Movies".
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