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*A B&W variant exists on 16mm prints of said colors.
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'''FX/SFX:''' The "sunrise" effect, the stars, and "Paramount" changing into "Paramount Television".
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'''Music/Sounds:''' The two main themes from the 1966 Desilu Productions logo. The battling loud version of the fanfare was only used in early 1968, typically for the bylineless variant.
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'''Music/Sounds Variant:''' A high tone variant exists for both themes, which is generally heard on PAL prints of shows.
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'''Availability:''' Very rare as this was short-lived, but it is not too difficult to find.
* It was seen on ''Mannix'' and early 1968 episodes of ''Mission: Impossible'' on ALN (now Youtoo America) and is intact on DVD releases of the show.
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* This logo is strangely replaced by the Desilu logo and the CBS Television Distribution logo on the ''Star Trek'' season 2 Blu-ray set.
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'''Editor's Note:''' This is the first animated Paramount Television logo. This also might be a prototype of the Paramount print logo that made its debut in the same year.
=== 2nd Logo (September 1968-December 20, 1969) === <!--T:
{{Gallery|align=center|mode=packed|height=200|width=
|Paramount Television (1969) (A).png|
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{{YouTube|id=y35l3sv9fE0}}
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'''Nicknames:''' "Split Rectangle", "Yellow Split Rectangle", "Benevolent Rectangle", "The Closet Killer", "The Bumper Sticker", "Split Box", "Gulf+Western Mountain II"
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'''Logo:''' Against a {{Font color|#FFD900|yellow}} background, we see a {{Font color|blue|blue}} rectangle which is split into two sections; the larger section on the left contains the following text:
<center>{{Huge|'''PARAMOUNT'''}}</center>
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All of the text excluding the byline is set in the Eurostile font (with the company byline appearing to be set in the Trade Gothic font). "'''PARAMOUNT'''" has the largest typeface, and the other two lines are progressively smaller. The smaller right section of the rectangle contains a Paramount logo with a {{Font color|deepskyblue|blue}} circle and white mountain. The picture zooms up to the logo, which kind of looks like a {{Font color|deepskyblue|blue}} and white version of the "Rising Circle" logo (with "'''A Gulf+Western Company'''" and the copyright message appearing at the bottom of the white mountain) except the word "{{Font|Times New Roman|'''''Television'''''}}" is not present. Also, the copyright stamp appears when the picture zooms in.
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'''Trivia:''' A similar version of this and the next logo were used as the print logo for Paramount's record division of the time, Dot Records, from 1968 to 1971.
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'''Variants:'''
*There was a variation seen on ''Here's Lucy'' in which the mountain has no bylines or copyrights.
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*An in-credit version with "{{Font|Times New Roman|''in association with''}}" above the print logo with the byline can be seen on 1968-69 episodes of the game show ''You Don't Say!''.
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'''FX/SFX:''' The sudden zoom-in.
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'''Music/Sounds:'''
*September 1968-1969: A majestic 7-note horn fanfare. Composed by Leith Stevens, who arranged it from the original "Paramount on Parade" theme.
*September-December 1969: The music from the next logo.
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'''Availability:''' Extremely rare, as it is usually not intact on many common prints of the TV shows it was on.
* This was seen on ''Mission: Impossible'' on ALN (now Youtoo America), season 3 of both ''Mannix'' and ''Star Trek''<nowiki/>'s 1999/2004 Paramount DVD releases, several ''Star Trek'' episodes on CBS's YouTube channel and when they were aired on TV Land, as well as the 1969 TV movies ''The Immortal'' (which is intact on current DVDs), ''The Young Lawyers'', and ''Seven in Darkness''.
* It is intact on season 1 of ''Here's Lucy'' on Amazon Prime Video.
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'''Editor's Note:''' This logo resembles a bumper sticker, which could be a tongue-in-cheek reference to Paramount's then owner at the time.
===3rd Logo (September 1969-1975, October 10, 1988-May 14, 1990, October 1, 2012-February 19, 2013)=== <!--T:
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{{Gallery|align=center|mode=packed|height=200|width=
|Paramount Television (1973) 1 A.png|
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{{YouTube|id=x3giNDeaW6Q|id2=30S9OKFX__I}}
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'''Nicknames:''' "Split Rectangle II", "Red Split Rectangle", "Malevolent Rectangle", "The Closet Killer II", "Bumper Sticker II", "Split Box II", "Gulf+Western Mountain III"
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'''Logo:''' Same as the previous logo except the background is {{Font color|red|red}}, the larger rectangle is {{Font color|blue|blue}}, the smaller rectangle is white (the mountain is cut off at the bottom in this version), and the circle and stars in the Paramount logo are {{Font color|blue|blue}}. The zooming towards the square is still intact.
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'''Variants:'''
* The placement of the registered trademark "®" symbol is either close to or under the last star on the right side of the near-circle.
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* A still variant with the text "'''IN ASSOCIATION WITH'''" above exists on ''The Brady Kids''. Later episodes had "'''IN ASSOCIATION WITH AND DISTRIBUTED BY'''" above it instead.
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'''FX/SFX:''' Same as the previous logo.
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'''Music/Sounds:'''
*September-November 1969: An 8-note horn-driven jingle written by Dominic Frontiere a.k.a. "The Closet Killer". Notes 4-7 are louder. This ends with a quick glissando.
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*1974-1975: A more dramatic rendition, sometimes referred to as the "Pound & Drop" version. This signature will eventually be redone for the then-upcoming "Blue Mountain" logo.
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'''Music/Sounds Variants:'''
*An extreme high tone version of the "Closet Killer" was used.
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*An off-sync variant was spotted on an episode of ''The Brady Bunch''. The "Closet Killer" music would begin during the black screen between the credits and the logo, before the logo appears. As a result, part of the logo was silent.
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'''Availability:''' Uncommon.
* This was seen on ''Mission: Impossible'' on ALN (now Youtoo America) and on a number of shows and TV movies, but a lot of it have been replaced with either the 6th, 8th, or a later logo (mostly CTD currently). An example of this would be the "The Complete Series" DVDs of ''The Brady Kids'', which plaster this logo with the CBS Television Distribution logo.
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* The bylineless version is extremely rare and was recently spotted on a 1970 episode of ''The Brady Bunch'' on Me-TV and on the ''Mission: Impossible'' S6 episode "Blues" on Decades.
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'''Editor's Note:''' Same as its predecessor. Of the two "Split Box" logos, it's the more recognizable version that's also infamous by some viewers for its animation and early Frontiere themes. Also, the 1970 theme would become Paramount's de-facto television theme for the following 17 years.
===4th Logo (1969-1976)=== <!--T:
{{Gallery|align=center|mode=packed|height=220|width=
|Paramounttv69.png|
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{{YouTube|id=Axx1IVfoNMY|id2=kwTP8VN_QNg|id3=93OKxo9lHDk|id4=bc7wfePCRQg|id5=S_6gX-B9mC4}}
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'''Nicknames:''' "Gulf+Western Mountain IV", "Still Mountain"
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'''Logo:''' Same as the theatrical 1968 logo, although it could be either matted or cropped to fit TV screens.
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'''FX/SFX:''' Same as the 1968 theatrical counterpart.
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'''Music/Sounds:'''
*1969-1970: An extended version of Frontiere's "Closet Killer" jingle; at least two arrangements are known to exist.
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*Other than that, generally the closing theme of the show, or none at all.
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'''Availability:''' Rare.
* This was seen as the intro to several made-for-TV movies produced by Paramount, including ''Seven in Darkness'', ''Quarantine'', ''Dr. Cook's Garden'', ''Night of Terror'', and ''Women in Chains''; most of which have rarely been reran, and a few copies online of some of these programs are bootleg copies. Over the years however, some higher quality prints of this logo have started to resurface.
* This was also seen on some episodes of ''The Lost Islands'' (while the other episodes including the pilot, use the next logo), and was also seen on Decades airings of the TV pilot for ''The Young Lawyers'' (which was removed on DVD releases), the pilot of ''The Immortal'' on DVD, the TV pilot of ''Longstreet'' on DVD, and ''The Devil's Daughter'' on DVD.
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'''Editor's Note:''' The extended "Closet Killer" on the earlier version of logo can make this scarier than the previous logo to some.
===5th Logo (September 9, 1975-1988) === <!--T:
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{{Gallery|align=center|mode=packed|height=150|width=
|Paramount Television (1978).png|
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{{YouTube|id=gMjDSpLurhY|id2=4sJ9zSS64FY|id3=PYIdBBIR_us}}
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'''Nicknames:''' "Late 1970s Mountain", "1980s Mountain", "Blue Mountain", "Gulf+Western Mountain V"
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'''Logo:''' We see only the finished product of the 1975 movie logo, but more defined this time; the mountain has been compressed by about one inch with the indentations (or impressions) also reduced from five to four. The word "{{Font|Times New Roman|'''''Television'''''}}" comes from the right and slides in below "{{Font|Times New Roman|'''''Paramount'''''}}", creating the same end product from the 3rd logo.
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'''Variants:'''
*This comes with or without a Registered trademark "®" symbol under the right side of the near-circle.
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*On the first two episodes of ''The Brady Bunch Variety Hour'', an in-credit variant was seen. On top is the text "'''Produced in association with PARAMOUNT TELEVISION'''", and below it is the print logo with the G+W byline in one line inside a square.
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'''FX/SFX:''' The word "Television" sliding in.
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'''Music/Sounds:''' A slower version of the Lalo Schifrin jingle which was first heard with 5th logo. There were many variations of this jingle throughout the '70s and '80s. There is also one completely different theme composed by Jerry Goldsmith used in 1977. A brief explanation of the jingles goes as follows:
*September 9, 1975-1976: Marching band rendition of the Lalo Schifrin jingle.
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*September 22, 1986-May 4, 1987: 2 different reverberated versions were used, and was heard only on season 2 episodes of ''MacGyver''.
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'''Music/Sounds Variants:'''
*This logo was used with the 1972 "Split Rectangle II" music on nearly all season 1 and season 2 episodes of ''Happy Days'' when they aired on The Hub (now Discovery Family).
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*An unknown show had a Moog theme playing over it.
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'''Availability:''' Uncommon.
*It's been spotted on ''Family Ties'' and most episodes of ''Happy Days'' when last seen on Hub Network (now Discovery Family), INSP TV, and Me-TV. It was seen on some episodes of ''Friday the 13th: The Series'' on Chiller (but not on DVD, nor on local airings), the first two seasons of ''MacGyver'' on Cloo, Me-TV and Netflix, and on the first and second season DVD releases of ''MacGyver'' from Paramount Home Entertainment. It also appears on recent DVD releases of the first four seasons of ''Webster'' from Shout! Factory (the Paramount logo on S1 would be the standard version with 1979 music [standard version meaning the one with the space between the mountain and "Paramount"] and the Paramount logo on a few S2 episodes and the entire 4th season would use the 1982 tall-peaked variant, though on some international reruns and DVD episodes, it would use the standard version).
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*The tall-peaked variant with the 1979 jingle has been spotted on the ''Happy Days'' S5 episode "The Apartment", the 1983 Australian miniseries ''Return to Eden'', and some season 5 episodes of ''Taxi'' like "Arnie Meets the Kids".
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'''Editor's Note:''' One of the more fondly remembered television logos, mainly due to its charm and cheesiness.
===6th Logo (September 13, 1987-August 27, 2006)=== <!--T:
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{{Gallery|align=center|mode=packed|height=150|width=
|Paramount Television (1987) (75th Anniversary).png|
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{{YouTube|id=vYAHnrjpbWg|id2=BdE4UGWjMjs|id3=VoVnp0p0xZU|id4=G2fiUrIgK6g|id5=OE-jw7ODJ14|id6=r6QAHOB_eFg|id7=M0iXra-j3XE}}
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'''Nicknames:''' "CGI Mountain", "Majestic Mountain II", "Mountain of Monotony", "'90s Mountain", "Star Wars Mountain", "Gulf+Western Mountain VI", "Viacom Mountain", "Still Mountain II"
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'''Logo:''' We see only the finished product of the 1986 movie logo. It is sometimes still, while other times it has the animated clouds moving westward in the background.
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'''Bylines:''' On the bottom, the following bylines were used:
* September 13, 1987-October 1989: "'''A Gulf + Western Company'''" (aligned similarly to the last logo)
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*February 6, 1995-August 27, 2006: "A VIACOM COMPANY" (styled after Viacom's logo of the era), with a line above the byline.
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'''Variants:'''
*A variant of this logo with the "{{Font|Times New Roman|'''''75th''''' {{Font color|#EDD602|'''''Anniversary'''''}}}}" text appeared on late 1987 episodes of ''Entertainment Tonight''.
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*A filmed version exists.
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'''FX/SFX:'''
*1987-1995: None.
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*1995-2006: (Network and domestic television): Same as first two.
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'''Music/Sounds:''' A re-orchestrated version of the last six notes to Paramount Pictures' 1987 theatrical fanfare, which is a re-arrangement of Elsie Janis/Jack King's ''Paramount on Parade'' by Jerry Goldsmith, first heard on trailers for Paramount Pictures since 1976, and is in the key of B♭ major. (Lalo Schifrin is credited as composer of this theme on the ''Star Trek: Enterprise'' soundtrack.) It may remind some viewers of the ''Star Wars'' theme (hence the nickname "Star Wars Mountain"). There are two main versions of the theme. The second version, which officially debuted in 1989, has the first note of the fanfare and the last note's echo in a slightly lower pitch. Many of these logos are plastered onto old shows (mostly on TV Land airings, as well as TV movies) with the logo being silent.
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'''Music/Sounds Variants:'''
*As a result of poor attempts at plastering, each variant of the logo was sometimes spotted with the following themes from the 4th, 5th, and 7th logos:
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*On at least one Season 8 episode of ''Happy Days'', the 1979 fanfare is heard faintly on the 1995 Network logo.
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'''Availability:''' Common. The 1995-2002 Viacom variation plastered over previous logos before being plastered by the CBS Television Distribution logo.
*The Gulf+Western variation was once found on later ''Family Ties'' episodes (seen intact on recent airings such as those on Antenna TV), 1987-1989 ''Cheers'' episodes in syndication, and ''Friday the 13th: The Series'' on Chiller and certain episodes on Syfy. On Netflix, the Gulf+Western version has also turned up on the last 2 seasons of ''Family Ties'' (plastered on DVD), as well as seasons 3-4 and the first 4 season 5 episodes of ''MacGyver'', which can also be seen on Pluto TV. The short-lived 1988-89 game show ''Wipeout'' (with Peter Tomarken) had this as well, and it was retained when the USA Network reran from 1989 to 1991 (episodes can be found on YouTube). This variation usually gets plastered with the Viacom variation.
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*Although the logo was updated in 2002, ''The Dead Zone'' still used the 1995 network variant until 2006.
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'''Editor's Note:''' It's mostly a still shot of the 1986 movie logo, which is fine enough. It also began Paramount's full time practice of using their movie logo as their de-facto television logo. However, the 75th Anniversary version was largely wasted, as it only appeared on ''Entertainment Tonight'', while other shows during the period would instead use the standard Gulf+Western variation, before its use on films in 1988. In addition, this logo (mostly the 1995 variants) was notorious at the time for its wide prevalence during its lifespan, primarily due to plastering older logos, mainly ones from older Paramount TV and Viacom. Despite its notoriety, this would pale in comparison to the later CBS Television Distribution, which plastered logos on a larger scale.
===7th Logo (In-credit variant) (September 7, 1987-1989)=== <!--T:
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'''Logo:''' Just in-credit text that reads:
<center>{{Font|Times New Roman|{{Large|''Distributed by''}}}}</center>
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<center>{{Font|Times New Roman|{{Large|Domestic Distribution, Inc.}}}}</center>
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'''FX/SFX:''' None.
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'''Music/Sounds:''' The closing theme of the show.
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'''Availability:''' Extinct. Appeared on the first two seasons of ''Geraldo''. It has been kept intact within prints available on the streaming service Nosey.
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'''Editor's Note:''' None.
===8th Logo (9th official logo) (February 2002-August 27, 2006)=== <!--T:
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{{Gallery|align=center|mode=packed|height=220|width=
|Paramount Television (2002) (4x3) 1.png|Original network/domestic version
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{{YouTube|id=QMeoHIjy7NU|id2=-9osZJuPOj4|id3=Ln-QXysMCio|id4=uucPGfMj7A4|id5=Yh_oyNIc92Q|id6=uLimUUw5TWk|id7=jJ-nrJ1u5tY}}
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'''Nicknames:''' "CGI Mountain II", "Mount Paramount", "2000s Mountain", "Star Wars Mountain II", "Viacom Mountain II", "Still Mountain III"
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'''Logo:''' We see only the finished product of the 2002 movie logo, with the movement of the clouds being the only animation. Like the 6th logo, when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.
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'''Trivia:''' The version with the "{{Font color|#EDD602|'''{{font|Times New Roman|''90''}}<sup>{{small|''TH''}}</sup> ANNIVERSARY'''}}" disclaimer debuted in February 2002, a month before its full movie counterpart later came about with the release of ''We Were Soldiers'' on March 1 of that same year.
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'''Variants:'''
*The 90th Anniversary version appeared from February 2002 through December of that year. A still frame of that logo was used only on ''Montel''.
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*Even though the clouds in the movie logo were updated on the movie ''The Sum of All Fears'', Paramount still used the prototype variant of the clouds for television until 2003.
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'''FX/SFX:''' Only the clouds moving westward in the background or none. On ''Blind Justice'', it shows the end animation from the movie logo. Sometimes, the logo utilizes a simple fade in and fade out, like its movie counterpart. The fade transitions occur mostly on the Domestic version of the logo.
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'''Music/Sounds:''' The same 1987 theme from the 8th logo or silence.
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'''Music/Sounds Variants:'''
*Like the 6th logo, the 1989 version of the theme is used on most shows from Paramount Domestic Television. However, on some shows from PDT, like ''Dr. Phil'', ''Montel'', ''Entertainment Tonight'', ''The Insider'' and ''Hot Ticket'', the original 1987 version is used.
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*On Bounce TV airings of the December 1, 2004 and January 5, 2005 episodes of ''Judge Joe Brown'', the CBS Television Distribution theme is played over the Domestic variant due to sloppy reverse plastering.
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'''Availability:''' Although this logo is falling victim to plastering (by way of the CBS Paramount Domestic/Network Television or CBS Television Distribution logos), it's still common to find.
*It still appears on reruns of several shows, such as pre-2006 episodes of ''Girlfriends'' on BET Her, TV One, Cleo TV, CW Seed and Netflix (plastered on DVD by CBS Paramount Domestic Television or CBS Television Distribution), the first 3 seasons of ''NCIS'' on USA Network before using compressed credits (which use the CBS Television Studios logo), ''Frasier'' on Lifetime and Hallmark Channel as well as the Complete 10th and 11th seasons DVD box sets, ''One on One'' on Bounce TV (as well as on Netflix), every season of ''Sabrina the Teenage Witch'' besides season 6 on Antenna TV, Fuse, Pluto TV, and when it was last seen on Hub Network (before the re-brand of Discovery Family), ''Everybody Hates Chris'' on Fuse, ''The Parkers'' on BET and Centric, ''Soul Food: The Series'' on Aspire (plastered on DVD), ''Blind Justice'' on the now-defunct Sleuth network, 2004 syndicated late-night airings of ''Perry Mason Returns'' (which followed the 1990 Viacom "Wigga Wigga" logo), some syndicated reruns of the first two seasons of ''NUMB3RS'' (followed by the CBS Television Distribution logo) and Fox Reality Channel reruns "Maximum Exposure" (after the First Television and RTV News logos) and it surprisingly appeared at the end of a 2016 Showtime 2 broadcast of ''Universal Soldier''. The final show to use this logo was ''Deadwood''. The logo was previously seen on Nick @ Nite, TeenNick, and BET.
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*The version with the fanfare makes a surprise appearance at the end of the ''Dora the Explorer: It's a Party!'' VHS.
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'''Editor's Note:''' Like the 8th logo, it's mostly a nearly still shot of the 2002 movie logo (because the background is still animating), which is fine enough. However, some people may confuse this logo with the closing logo of the movie counterpart, as the television counterpart sometimes fades in and fades out and is sometimes silent, while the movie counterpart is the same, but always happening and always silent. Also, it should be noted that the television logo debuted in February 2002, a month before the movie logo followed suit in March 2002, and this is the final Paramount logo seen on television until nearly six years later.
==Copyright Stamps== <!--T:
Here is some information about the copyright stamps on Paramount TV series:
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*1968-1990: Copyright © [YEAR] by Paramount Pictures Corporation. All Rights Reserved.
*1985-1988: © [YEAR] by Paramount Domestic Television & Video Programming. All Rights Reserved.
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*2006: Copyright © [YEAR] by CBS Studios Inc. All Rights Reserved.
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{{TV-Navbox}}{{Navbox-ViacomCBS}}
[[Category:Television logos]]
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<translate>
Paramount Pictures was involved in television as early as 1949 when it owned a television network called the "Paramount Television Network" and an early television division known as "Paramount Television Productions". The network presented and produced 17 programs in total until it and the production banner were dissolved in 1956. Paramount also had a majority stake in the DuMont Television Network and owned KTLA in Los Angeles and WBKB in Chicago (now WBBM-TV). Paramount Pictures' second attempt in the television industry began in 1959 as "Paramount Pictures Television" when they produced the television movie Destination Space for CBS. They also co-produced six unsold pilots with Tandem Productions, such as Henry T. and Meet Me At Danny's. They also had a short-lived production banner called "Telemount-Mutual".
Desilu Productions was a production company founded in 1950 by then-husband-and-wife comedy duo, Desi Arnaz and Lucille Ball (hence the name of the company), producing very successful TV shows and films between the 1950s and 1960s, notably pioneering the multi-camera sitcom format. In 1960, Desi Arnaz sold the pre-1960 shows to CBS since Ball and Arnaz couldn't work with each other anymore. They later divorced the same year. In 1962, Arnaz sold his holdings of Desilu to Ball. In 1967, she sold Desilu to Gulf+Western Industries, which merged Desilu with Paramount Pictures. Desilu became the television arm of Paramount in July, renaming it to "Paramount Television" months later. Desilu Sales became "Paramount Television Sales", while Lucille Ball formed her then-new company "Lucille Ball Productions, Inc." and Desi Arnaz formed his own company named "Desi Arnaz Productions". Currently, all of the Desilu Productions television library is owned by ViacomCBS through CBS Media Ventures.
In 2004, Viacom merged Paramount Network Television and CBS Productions to form the "CBS Paramount Network Television Entertainment Group" at the same time it merged Paramount International Television and CBS Broadcast International to form "CBS Paramount International Television" (currently known as the "ViacomCBS Global Distribution Group"). On December 31, 2005, the Viacom/CBS split took effect and Viacom changed its name to the CBS Corporation at the same time it created a spin-off company that bears the Viacom name. On January 17, 2006, CBS Corporation merged the CBS Paramount Network Television Entertainment Group, CBS Paramount International Television, and Paramount Domestic Television into the CBS Paramount Television Group, but the on-air logo for PDT remained the same until Memorial Day, May 29, 2006, when the first CBS Paramount Television logo debuted. As for the network version, the PNT and CBS Productions logos were used before the CBS Paramount Network Television logo debuted on June 11. However, CBS Paramount Domestic Television was merged with CBS Paramount International Television, King World Productions, and CBS Home Entertainment to form CBS Television Distribution (now "CBS Media Ventures") in September 2006, and CBS Paramount Network Television was renamed as "CBS Television Studios" (now "CBS Studios") in May 2009 after CBS lost its license to the Paramount name it had for three years. On March 4, 2013, Paramount Pictures relaunched a current incarnation of Paramount Television (now "Paramount Television Studios"); both divisions are owned by ViacomCBS.
Logo: Desilu did not use a logo until 1952. We see the following text superimposed on the credits or scrolling up as part of them:
From 1951-1952, the copyright stamp fades in below. From 1952-1963, this fades to the "script" logo.
FX/SFX: None.
Music/Sounds: The closing theme from any show.
Availability: Seen intact on all I Love Lucy episodes on Hallmark Channel and DVD. This was also seen on The Untouchables and The Lucy-Desi Comedy Hour.
Editor's Note: None.
Nickname: "Desilu Script"
Logo: Over a custom backdrop, we see the words "FILMED IN HOLLYWOOD BY" ("Filmed in HOLLYWOOD and MEXICO by" on The Lucy-Desi Comedy Hour). The word "Desilu" is written in a cursive font, either in black, white, or in a 3D-like appearance. Then, a round ball dots the "i". The copyright information appears at the bottom. This phrase was shortened to "FILMED BY DESILU" in 1957.
Trivia: The logo was designed by visual artist Howard Anderson Jr., who also designed the titles and effects works for I Love Lucy, among other shows.
Variants:
FX/SFX: The "drawing effect".
Music/Sounds: The end credit music. Some I Love Lucy episodes have an announcer saying, "I Love Lucy is a Desilu Production", while some others have "Lucille Ball and Desi Arnaz will return next week at the same time".
Availability: Seen intact on any shows that originally had it.
Editor's Note: The animation in this logo is primitive, but it's well-remembered by fans of I Love Lucy and Star Trek.
Final Notes: This logo was used on the final two seasons of The Lucy Show, which used the 1966 Desilu logo and the 1968 Paramount Television logo at the end.
Nicknames: "Merging Circles", "Multi-Colored Circles", "Color Desilu Logo"
Logo: On a black background, six multicolored (red, pink, and orange) circles surround a white one and then merge together with it to form a blue circle, which backs away upward as the word "Desilu" is written in a yellow cursive font. As the circle takes its place over the "i", it turns white.
Variants:
FX/SFX: The circles merging in a kaleidoscope fashion, moving, and changing colors, the "drawing" effect of the text.
Music/Sounds: A five-note horn fanfare that starts on a light note as the circle forms. This would later be used on Paramount Television's 1st logo. Sometimes this music plays faster. All were composed by Wilbur Hatch.
Music/Sounds Variants:
Availability: Uncommon.
Editor's Note: The animation is still primitive here (and the battling loud version of the fanfare may startle some viewers), but again, this is a well-loved and memorable logo by many.
Nicknames: "Rising Circle", "Iris-in Circle", "Dark Mountain", "Changing Paramount Text", "Gulf+Western Mountain"
Logo: On a blue background, we see a black mountain and the words "A Gulf+Western Company" in white. Suddenly, a white circle makes an iris-in effect behind the mountain. The "Paramount" name, which is written in its majestic script font and appears in black, pops in while 22 white stars appear around the border, starting in the middle and going downward. The word "Paramount" immediately moves upward to make room for "Television" below it, in the same typeface. Below the logo are two subtitles, both in white: "COPYRIGHT © MCMLXVIII BY PARAMOUNT PICTURES CORPORATION. ALL RIGHTS RESERVED" in a more standard typeface, and "'Paramount Pictures Corporation" in the Paramount logo font.
Variants:
FX/SFX: The "sunrise" effect, the stars, and "Paramount" changing into "Paramount Television".
Music/Sounds: The two main themes from the 1966 Desilu Productions logo. The battling loud version of the fanfare was only used in early 1968, typically for the bylineless variant.
Music/Sounds Variant: A high tone variant exists for both themes, which is generally heard on PAL prints of shows.
Availability: Very rare as this was short-lived, but it is not too difficult to find.
Editor's Note: This is the first animated Paramount Television logo. This also might be a prototype of the Paramount print logo that made its debut in the same year.
Nicknames: "Split Rectangle", "Yellow Split Rectangle", "Benevolent Rectangle", "The Closet Killer", "The Bumper Sticker", "Split Box", "Gulf+Western Mountain II"
Logo: Against a yellow background, we see a blue rectangle which is split into two sections; the larger section on the left contains the following text:
All of the text excluding the byline is set in the Eurostile font (with the company byline appearing to be set in the Trade Gothic font). "PARAMOUNT" has the largest typeface, and the other two lines are progressively smaller. The smaller right section of the rectangle contains a Paramount logo with a blue circle and white mountain. The picture zooms up to the logo, which kind of looks like a blue and white version of the "Rising Circle" logo (with "A Gulf+Western Company" and the copyright message appearing at the bottom of the white mountain) except the word "Television" is not present. Also, the copyright stamp appears when the picture zooms in.
Trivia: A similar version of this and the next logo were used as the print logo for Paramount's record division of the time, Dot Records, from 1968 to 1971.
Variants:
FX/SFX: The sudden zoom-in.
Music/Sounds:
Availability: Extremely rare, as it is usually not intact on many common prints of the TV shows it was on.
Editor's Note: This logo resembles a bumper sticker, which could be a tongue-in-cheek reference to Paramount's then owner at the time.
Nicknames: "Split Rectangle II", "Red Split Rectangle", "Malevolent Rectangle", "The Closet Killer II", "Bumper Sticker II", "Split Box II", "Gulf+Western Mountain III"
Logo: Same as the previous logo except the background is red, the larger rectangle is blue, the smaller rectangle is white (the mountain is cut off at the bottom in this version), and the circle and stars in the Paramount logo are blue. The zooming towards the square is still intact.
Variants:
FX/SFX: Same as the previous logo.
Music/Sounds:
Music/Sounds Variants:
Availability: Uncommon.
Editor's Note: Same as its predecessor. Of the two "Split Box" logos, it's the more recognizable version that's also infamous by some viewers for its animation and early Frontiere themes. Also, the 1970 theme would become Paramount's de-facto television theme for the following 17 years.
Nicknames: "Gulf+Western Mountain IV", "Still Mountain"
Logo: Same as the theatrical 1968 logo, although it could be either matted or cropped to fit TV screens.
FX/SFX: Same as the 1968 theatrical counterpart.
Music/Sounds:
Availability: Rare.
Editor's Note: The extended "Closet Killer" on the earlier version of logo can make this scarier than the previous logo to some.
Nicknames: "Late 1970s Mountain", "1980s Mountain", "Blue Mountain", "Gulf+Western Mountain V"
Logo: We see only the finished product of the 1975 movie logo, but more defined this time; the mountain has been compressed by about one inch with the indentations (or impressions) also reduced from five to four. The word "Television" comes from the right and slides in below "Paramount", creating the same end product from the 3rd logo.
Variants:
FX/SFX: The word "Television" sliding in.
Music/Sounds: A slower version of the Lalo Schifrin jingle which was first heard with 5th logo. There were many variations of this jingle throughout the '70s and '80s. There is also one completely different theme composed by Jerry Goldsmith used in 1977. A brief explanation of the jingles goes as follows:
Music/Sounds Variants:
Availability: Uncommon.
Editor's Note: One of the more fondly remembered television logos, mainly due to its charm and cheesiness.
Nicknames: "CGI Mountain", "Majestic Mountain II", "Mountain of Monotony", "'90s Mountain", "Star Wars Mountain", "Gulf+Western Mountain VI", "Viacom Mountain", "Still Mountain II"
Logo: We see only the finished product of the 1986 movie logo. It is sometimes still, while other times it has the animated clouds moving westward in the background.
Bylines: On the bottom, the following bylines were used:
Variants:
FX/SFX:
Music/Sounds: A re-orchestrated version of the last six notes to Paramount Pictures' 1987 theatrical fanfare, which is a re-arrangement of Elsie Janis/Jack King's Paramount on Parade by Jerry Goldsmith, first heard on trailers for Paramount Pictures since 1976, and is in the key of B♭ major. (Lalo Schifrin is credited as composer of this theme on the Star Trek: Enterprise soundtrack.) It may remind some viewers of the Star Wars theme (hence the nickname "Star Wars Mountain"). There are two main versions of the theme. The second version, which officially debuted in 1989, has the first note of the fanfare and the last note's echo in a slightly lower pitch. Many of these logos are plastered onto old shows (mostly on TV Land airings, as well as TV movies) with the logo being silent.
Music/Sounds Variants:
Availability: Common. The 1995-2002 Viacom variation plastered over previous logos before being plastered by the CBS Television Distribution logo.
Editor's Note: It's mostly a still shot of the 1986 movie logo, which is fine enough. It also began Paramount's full time practice of using their movie logo as their de-facto television logo. However, the 75th Anniversary version was largely wasted, as it only appeared on Entertainment Tonight, while other shows during the period would instead use the standard Gulf+Western variation, before its use on films in 1988. In addition, this logo (mostly the 1995 variants) was notorious at the time for its wide prevalence during its lifespan, primarily due to plastering older logos, mainly ones from older Paramount TV and Viacom. Despite its notoriety, this would pale in comparison to the later CBS Television Distribution, which plastered logos on a larger scale.
Logo: Just in-credit text that reads:
FX/SFX: None.
Music/Sounds: The closing theme of the show.
Availability: Extinct. Appeared on the first two seasons of Geraldo. It has been kept intact within prints available on the streaming service Nosey.
Editor's Note: None.
Nicknames: "CGI Mountain II", "Mount Paramount", "2000s Mountain", "Star Wars Mountain II", "Viacom Mountain II", "Still Mountain III"
Logo: We see only the finished product of the 2002 movie logo, with the movement of the clouds being the only animation. Like the 6th logo, when the logo is shown closer, it's from Paramount Network Television. However, if it's further away, it's from Paramount Domestic Television.
Trivia: The version with the "90TH ANNIVERSARY" disclaimer debuted in February 2002, a month before its full movie counterpart later came about with the release of We Were Soldiers on March 1 of that same year.
Variants:
FX/SFX: Only the clouds moving westward in the background or none. On Blind Justice, it shows the end animation from the movie logo. Sometimes, the logo utilizes a simple fade in and fade out, like its movie counterpart. The fade transitions occur mostly on the Domestic version of the logo.
Music/Sounds: The same 1987 theme from the 8th logo or silence.
Music/Sounds Variants:
Availability: Although this logo is falling victim to plastering (by way of the CBS Paramount Domestic/Network Television or CBS Television Distribution logos), it's still common to find.
Editor's Note: Like the 8th logo, it's mostly a nearly still shot of the 2002 movie logo (because the background is still animating), which is fine enough. However, some people may confuse this logo with the closing logo of the movie counterpart, as the television counterpart sometimes fades in and fades out and is sometimes silent, while the movie counterpart is the same, but always happening and always silent. Also, it should be noted that the television logo debuted in February 2002, a month before the movie logo followed suit in March 2002, and this is the final Paramount logo seen on television until nearly six years later.
Here is some information about the copyright stamps on Paramount TV series:
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