All of the text excluding the byline is set in the Eurostile font (with the company byline appearing to be set in the Trade Gothic font). "'''PARAMOUNT'''" has the largest typeface, and the other two lines are progressively smaller. The smaller right section of the rectangle is white and contains the print version of the Paramount logo in {{color|blue}}, complete with the corporate Gulf+Western byline of the era. The picture zooms up to the logo, which contains the print version of the movie logo from the era.
'''Early Variant:''' There is anAn earlier version from 1968 to 1969 exists, where the logo is on a {{color|#FFD900|yellow}} background, the smaller rectangle is {{color|blue}} and the Paramount logo is slightly different, with a {{color|deepskyblue|blue}} circle and white mountain. As the picture zooms up to the Paramount logo is what kind of looks like a {{color|deepskyblue|blue}} and white version of the "Rising Circle" logo (with "'''A Gulf+Western Company'''" being smaller and the copyright message appearing at the bottom of the white mountain) except the word "{{Font|Times New Roman|'''''Television'''''}}" is not present. Also, the copyright stamp appears when the picture zooms in.
'''Trivia:'''
* Around September-November 1968, the word "CORPORATION" is missing on the rectangle on some shows.
* ''Star Trek'' has a special variant of the early version with Norway Corporation credited.
* On shows like ''Mission: Impossible'' and ''Mannix'' and TV movies, this logo appears without the byline. This will linger on through the first 2two months of ''M:I's'' 4th season and ''Mannix''<nowiki/>'s 3rd season, as the first 4four episodes didn't feature the copyright on the ending theme just yet.
* On some late '90s PAX TV airings of season 1 episodes of ''Here's Lucy'', this logo (along with the [[Lucille Ball Productions]] and 1995 [[Warner Bros. Domestic Pay TV, Cable & Network Features]] logos {the latter replacing the 1983 version of the 1980 [[Telepictures Corporation|Telepictures]] "Rollercoaster" logo}) was played at warp-speed before the compressed credits. On other airings on the same network, the logos would cross-fade into the next one before fading to black.
* An in-credit version with "{{Font|Times New Roman|''in association with''}}" above the print logo with the byline can be seen on 1968-69 episodes of the game show ''You Don't Say!''.
* The placement of the registered trademark "®" symbol is either close to or under the last star on the right side of the near-circle.
* A version where the background is {{color
|blue|blue}} exists, due to film deterioration.
* A still variant with the text "'''IN ASSOCIATION WITH'''" above also exists on ''The Brady Kids''. Later episodes had "'''IN ASSOCIATION WITH AND DISTRIBUTED BY'''" above it instead.
* A bylineless copyright version also exists, which was found on the unsold pilot of ''Scared Stiff''.
'''Technique:''' Camera-controlled animation.
'''Audio:'''
* September 1968-1969: A majestic 7seven-note horn fanfare. Composed by Leith Stevens, who arranged it from the original "Paramount on Parade" theme.
* September-November 1969: An 8eight-note, muted horn-driven jingle written by Dominic Frontiere. Notes 4-7 are louder. This ends with a quick glissando.
* December 5, 1969-September 25, 1970: A louder trumpet-driven version of the theme from before. This one is noticeably slower with the first three notes and faster for the rest.
* September 19, 1970-1974: An 8eight-note sped-up, tinkly horn fanfare, composed by Lalo Schifrin. Known only as the "Color ID".
* 1972-1975: A thick pounding drum rendition of the Schifrin fanfare.
* 1974-1975: A more dramatic rendition, sometimes referred to as the "Pound & Drop" version. This signature will eventually be redone for the then-upcoming "Blue Mountain" logo.
* On the first episode of ''The Magician'', it used a sped-up version of the 1972 music variation heard in the next logo.
* When TBS aired ''The Brady Bunch'' around the late 1980s or early 1990s, one S1 episode had the first version of the 1969 theme in low-tone.
* On the ''War of the Worlds'' TV series episode "Eye for an Eye" on its DVD release, it uses the 1987 fanfare, due to a reverse plastering error.
* InOn rare cases, it useduses the closing theme of the show/movie or wasis silent, such as the 1973-74 animated ''Star Trek'' series and the 1975 TV movie ''The Legend of Lizzie Borden''.
* An off-sync variant exists, which was spotted on an episode of ''The Brady Bunch''. The 1969 theme would begin during the black screen between the credits and the logo, before the logo appears. As a result, part of the logo was silent.
'''Availability:'''
* The early version was seen on ''Mission: Impossible'' on ALN (now Youtoo America), season 3 of both ''Mannix'' and ''Star Trek''<nowiki/>'s 1999/2004 Paramount DVD releases, several ''Star Trek'' episodes on CBS's YouTube channel and when they were aired on TV Land, as well as the 1969 TV movies ''The Immortal'' (which is intact on current DVDsDVD releases), ''The Young Lawyers'', and ''Seven in Darkness''.
* The early version is also intact on season 1 of ''Here's Lucy'' and Season 3 of ''Star Trek'' (non-remastered) on Amazon Prime Video.
* On VHS, the early version is retained on all ''Star Trek'' Season 3 episodes, as well as ''Mission: Impossible'' episodes that aired during this time period.
* Early to mid-1990's prints of all ''Star Trek'' Season 3 episodes have also retained the early version of the logo.
* The later 1969 versions can be seenappear on ''The Brady Bunch: The Complete First Season'' DVD, as well as Me-TV airings of season 1 and some season 2 episodes. They were also seen on season 4 of ''Mission: Impossible'' on ALN (now Youtoo America) and are preserved on DVD releases; a number of TV movies and other shows that used them have replaced both variants with later logos.
** They were also seen on season 4 of ''Mission: Impossible'' on ALN (now Youtoo America) and are preserved on DVD releases; a number of TV movies and other shows that used them have replaced both variants with later logos.
** An example of this would be the "The Complete Series" DVD releases of ''The Brady Kids'', which plaster this logo with the 2007 [[CBS Television Distribution]] logo.
** It is also intact on ''The Odd Couple'' on DVD, Me-TV and Decades.
* The 1970 version has been spotted on all S1 episodes of the 1988 ''War of the Worlds'' TV series on its DVD release, as well as ''The Immortal'', ''Longstreet'' on DVD, season 1 of ''The Odd Couple'' on DVD Me-TV, and VHS, local reruns of ''Love, American Style'' (such as airings on Decades, Catchy Comedy, and Me-TV), and ''The Brady Bunch'' on DVD and Me-TV airings.
** This variant was also "revived" on ''What Was Carol Brady Thinking?'', part of the former NickMom block on Nick Jr.
* The 1972 version was also spotted on S1 and some S2 episodes ''Happy Days'' episodes, which includes the season 1 DVD boxset, Me-TV and older Discovery Family airings in the USU.S. (the latter of which was called Hub Network at the time), as well as UK Gold airings in the UK.
** Other shows where this has been spotted on is ''The Magician'' on DVD, season 1 of ''Petrocelli'' on DVD and older airings on AXN Crime, and ''The Brady Bunch'' on DVD and Me-TV airings.
* The 1974 version was spotted on Season 5 episodes of ''The Odd Couple'', and also early Season 8 episodes of ''Mannix'', but is hard to find on these shows due to plastering with later logos from the company like the 1995 Domestic logo, or other companies entirely like the 2006 [[CBS Paramount Television]], or 2007 CBS Television Distribution logos.
* The silent version of the later version can be seen on a few programs like ''The Devil's Daughter'' and ''The Legend of Lizzie Borden'', which are also retained on their DVD releases.
* The animated ''Star Trek'' series also has this, which has been seen on Netflix, DVD and Blu-ray box sets, and recent H&I (Heroes and Icons) prints.
** However, not all prints have this, as some plaster it with the 1995 Domestic logo.
* The bylineless later version can be seen on the Season 2 premiere episode of ''The Brady Bunch'', on Me-TV and DVD, and also on the ''Mission: Impossible'' S6 episode "Blues" on Decades, and is also available on VHS releases (Volumes 11 and 12) of said show.
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