Parco Co., Ltd.

From the Audiovisual Identity Database, the motion graphics museum


Background

Parco Co., Ltd. is the film division of the Japanese retail company, Parco.

Logo (December 31, 2021-)

Visuals: A blue violet gradient butterfly flutters above a salmon-light blue radial gradient watercolor surface with medium violet red dots of varying sizes hovering around. The flying insect lands on the center of said surface and creates a magenta-blue violet radial burst, forming a deep pink hue ringed object. Panning across the ground, multiple other butterflies of varying colors arrive, filling portions of the ground in their respective colors alongside multi-colored droplets making contact with the ground. Panning away from the ground, "PARCO", in black and with a multi-colored texture gradient in its lower center, is shown above the ground with the warm-colored objects shown to be the text's shadow. After the panning, a blue tang leaps from the watercolored surface, creating a ripple on said body of water while the butterflies flutter above it.

Variant: On God Seeks in Return, the logo, in an anamorphic widescreen format, is shown as an ad on YouTube, complete with the video player controls and card counting down the time the user can skip the advertisement.

Technique: CGI.

Audio: A high note, digital and ethereal piano, and reverbing string soundtrack.

Availability: The logo is seen on The End of the Pale Hour and God Seeks in Return.

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