Phoenix Entertainment Group
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
Tlogos
Captures by
Eric S.
Editions by
Bob Fish, V of Doom, Michael Kenchington and Shadeed A. Kelly
Video captures courtesy of
phasicblu
Tlogos
Captures by
Eric S.
Editions by
Bob Fish, V of Doom, Michael Kenchington and Shadeed A. Kelly
Video captures courtesy of
phasicblu
Background
Phoenix Entertainment Group was a television production company founded in July 1985 by Gerald W. Abrams, the father of J.J. Abrams, and Gerard Isenberg, as a merger of the two companies, Abrams' Cypress Point Productions and Isenberg's The Jozak Company. The company had a distribution deal with King Features Entertainment, which had a long and good relationship. In February 1989, the company was sold to The Hearst Corporation, who owned distribution affiliate King Features Entertainment, and renamed it to King Phoenix Entertainment.
Logo (May 18, 1986-August 15, 1990)
Visuals: On a black background, a orange light glows at the bottom-left of screen. From the glow, a white-orange streak swoops up and curves around clockwise forming a giant cursive "P". The words "PHOENIX ENTERTAINMENT GROUP" appear on the bottom of the "P" in a condensed font.
Trivia: The logo was designed by Sandy Dvore, who is also known for designing the titles to The Partridge Family and The Young and the Restless.
Variants:
- A warp-speed variant exists that has the animation sped-up.
- A still version of the logo exists on the unsold pilot The Ghost Writer.
Technique: 2D animation.
Audio: Synth beeps with a whoosh when the "P" forms and ending with a synthesized fade out. On some TV movies like The Brotherhood of Justice and Goddess of Love, an electronic "ding" sound added to the music as the company name appears. Jerry Goldsmith is the composer.
Audio Variant: Sometimes, the ending theme would play over the logo, or none.
Availability:
- Appears on a few TV movies, usually followed by either the King Features Entertainment or Hearst Entertainment logo.
- It recently appeared on the movie A Hobo's Christmas when WGN America last ran it.
- It's also seen on the 1986 TV movie Brotherhood of Justice, and the short-lived series A Fine Romance as well.
- The still version was seen on an unsold pilot The Ghost Writer, produced in 1989, but aired on Fox in 1990.
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