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===Background===
'''Potato''' is a TV production company founded in March 2013 by Michael Kelpie and is
===
<gallery mode="packed" heights="200">
Potato (2016) (From - Sam Faiers The Mummy Diaries).png
Potato (Part of the ITV Studios Group).PNG
Potato (Part of ITV Studios).PNG
Bear Grylls Ventures, Potato, and ITV (2017) (From - Bear Grylls' Survival School S02E03).png
Potato (2017, white background) (From - The Chase).png
Potato (2013, ITV) (From - The Big Reunion S02E02).png
Potato (2020, Albert Sustainable Production) (From - Winning Combination).png
Potato and ITV (2021) (From - The Chase).png
Potato logo (white background version, 2021-present).PNG
Potato (2018, compressed credits) (From - the Autopsy The Last Hours of... episode about James Dean).png
</gallery>
{{YouTube|id=EKSwibCJapY|id2=_aUYUQ5fJQc|id3=x1FR2cpFuCs|id4=cDifyPY_RfY|id5=0p7kD-2edyY|id6=qdmcKvZoGZ0|id7=m0WQx5I0MK8|id8=3ALptUhiXvQ|id9=OENsixVVTG4}}
'''
'''Trivia:''' The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
'''Variants:'''
*Sometimes, the bottom notice is replaced with the <u>2013 ITV logo</u>.
*Sometimes, it shares the screen with <u>other logos</u> and appears <u>still</u>.
*A variant
*Starting in <u>2021</u>, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit
*A <u>compressed credits variant</u> exists.
'''Technique:''' Likely Flash animation.
'''
'''Voiceovers:'''
* ''The Chase'' - Bradley Walsh.
* ''Winning Combination'' - Omid Djalili.
* ''Sam Faiers: The Mummy Diaries'' - Sam Faiers.
* ''Ninja Warrior UK'' - Ben Shephard, Chris Kamara or Rochelle Humes.
* ''Go for It'' - Stephen Mulhern.
* ''CelebAbility'' - Iain Stirling.
* ''Ferne McCann: First Time Mum'' - Rylan Clark-Neal.
* ''Autopsy: The Last Hours of...'' - Steven Mackintosh, Iain Glen or Eric Meyers.
'''
*Sometimes, either just the <u>boing</u> or the line will be present.
*The <u>ending theme of the show</u> may play over this logo, either with the sounds intact or not.
*On
*Otherwise, it's <u>silent</u>.
'''Availability:'''
{{TV-Navbox}}
[[Category:British television logos]]
[[Category:Television logos]]
[[Category:
[[Category:ITV
[[Category:ITV Studios]]
[[Category:Logos that vary depending on the source]]
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Potato is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of ITV Studios.
Visuals: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (either "Part of the ITV Studios group" or "An ITV Studios company") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
Technique: Likely Flash animation.
Audio: A boing and then we hear the voice of the actor/actress from their respective TV show saying "Potato!".
Voiceovers:
Audio Variants:
Availability: