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===Background===
'''Potato''' is a TV production company founded in March 2013 by Michael Kelpie and is
===
<gallery mode="packed" heights="200">
Potato (2016) (From - Sam Faiers The Mummy Diaries).png
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Potato (2018, compressed credits) (From - the Autopsy The Last Hours of... episode about James Dean).png
</gallery>
{{YouTube|id=EKSwibCJapY|id2=_aUYUQ5fJQc|id3=x1FR2cpFuCs|id4=cDifyPY_RfY|id5=0p7kD-2edyY|id6=qdmcKvZoGZ0|id7=m0WQx5I0MK8|id8=3ALptUhiXvQ|id9=OENsixVVTG4}}
'''
'''Trivia:''' The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
'''Variants:'''
*Sometimes, the bottom notice is replaced with the <u>2013 ITV logo</u>.
*Sometimes, it shares the screen with <u>other logos</u> and appears <u>still</u>.
*A variant exists where the <u>Albert Sustainable Production logo</u> is shown underneath.
*Starting in <u>2021</u>, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit
*A <u>compressed credits variant</u> exists.
'''Technique:''' Likely Flash animation.
'''
'''Music/Sounds Variants:'''▼
*Sometimes, either just the boing or the line will be present.▼
*The ending theme of the show may play over this logo with the sounds intact.▼
*On series 2 of ''The Big Reunion'', we hear a slide whistle and then an alternate boing.▼
*Otherwise, it's silent.▼
'''Voiceovers:'''
'''Availability:''' Current and common. Was seen on ''The Chase'' starting series 7, series 2 of ''The Big Reunion'' as well as the ''On Tour'' miniseries, ''Autopsy: The Last Hours of...'' and many more.▼
* ''The Chase'' - Bradley Walsh.
* ''Winning Combination'' - Omid Djalili.
* ''Sam Faiers: The Mummy Diaries'' - Sam Faiers.
* ''Ninja Warrior UK'' - Ben Shephard, Chris Kamara or Rochelle Humes.
* ''Go for It'' - Stephen Mulhern.
* ''CelebAbility'' - Iain Stirling.
* ''Ferne McCann: First Time Mum'' - Rylan Clark-Neal.
* ''Autopsy: The Last Hours of...'' - Steven Mackintosh, Iain Glen or Eric Meyers.
▲*Sometimes, either just the <u>boing</u> or the line will be present.
▲*The <u>ending theme of the show</u> may play over this logo, either with the sounds intact or not.
▲*On
▲*Otherwise, it's <u>silent</u>.
'''Availability:'''
▲
{{TV-Navbox}}
[[Category:British television logos]]
[[Category:Television logos]]
[[Category:
[[Category:ITV
[[Category:ITV Studios
[[Category:Logos that vary depending on the source]]
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Potato is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of ITV Studios.
Visuals: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (either "Part of the ITV Studios group" or "An ITV Studios company") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
Technique: Likely Flash animation.
Audio: A boing and then we hear the voice of the actor/actress from their respective TV show saying "Potato!".
Voiceovers:
Audio Variants:
Availability: