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'''Potato''' is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of [[ITV Studios]].
===
<gallery mode="packed" heights="200">
Potato (2016) (From - Sam Faiers The Mummy Diaries).png
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Potato (2018, compressed credits) (From - the Autopsy The Last Hours of... episode about James Dean).png
</gallery>
{{YouTube|id=EKSwibCJapY|id2=_aUYUQ5fJQc|id3=x1FR2cpFuCs|id4=cDifyPY_RfY|id5=0p7kD-2edyY|id6=qdmcKvZoGZ0|id7=m0WQx5I0MK8|id8=3ALptUhiXvQ|id9=OENsixVVTG4}}
'''
'''Trivia:''' The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
'''Variants:'''
*Sometimes, the bottom notice is replaced with the <u>2013 ITV logo</u>.
*Sometimes, it shares the screen with <u>other logos</u> and appears <u>still</u>.
*A variant exists where the <u>Albert Sustainable Production logo</u> is shown underneath.
*Starting in <u>2021</u>, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit
*A <u>compressed credits variant</u> exists.
'''Technique:'''
'''
'''Voiceovers:'''
* ''The Chase'' - Bradley Walsh.
* ''Winning Combination'' - Omid Djalili.
* ''Sam Faiers: The Mummy Diaries'' - Sam Faiers.
* ''Ninja Warrior UK'' - Ben Shephard, Chris Kamara
* ''Go for It'' - Stephen Mulhern.
* ''CelebAbility'' - Iain Stirling
* ''Ferne McCann: First Time Mum'' - Rylan Clark-Neal.
* ''Autopsy: The Last Hours of...'' - Steven Mackintosh, Iain Glen or Eric Meyers.
'''
*Sometimes, either just the <u>boing</u> or the line will be present.
*The <u>ending theme of the show</u> may play over this logo, either with the sounds intact or not.
*On
*Otherwise, it's <u>silent</u>.
'''Availability:'''
* Appears on ''The Chase'' starting with
{{TV-Navbox}}
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[[Category:ITV]]
[[Category:ITV Studios]]
[[Category:Logos that vary depending on the source]]
[[Category:English-language logos]]
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Potato is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of ITV Studios.
Visuals: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (either "Part of the ITV Studios group" or "An ITV Studios company") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
Technique: Likely Flash animation.
Audio: A boing and then we hear the voice of the actor/actress from their respective TV show saying "Potato!".
Voiceovers:
Audio Variants:
Availability: