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'''Variants:'''
*Sometimes, the bottom notice is replaced with the <u>2013 ITV logo</u>.
*Sometimes, it shares the screen with <u>other logos</u> and appears <u>still</u>.
*A variant exists where the <u>Albert Sustainable Production logo</u> is shown underneath.
*Starting in <u>2021</u>, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit grey or white background.
*A <u>compressed credits variant</u> exists.
'''Technique:''' Likely Flash animation.
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'''Music/Sounds Variants:'''
*Sometimes, either just the <u>boing</u> or the line will be present.
*The <u>ending theme of the show</u> may play over this logo with the sounds intact, or the sounds are <u>omitted</u>.
*On <u>series 2 of ''The Big Reunion''</u>, we hear a slide whistle and then an alternate boing.
*Otherwise, it's <u>silent</u>.
'''Availability:''' Current and common.
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Potato is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of ITV Studios.
Logo: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (or "Part of the ITV Studios group") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
Technique: Likely Flash animation.
Music/Sounds: A boing and then we hear the voice of the actor/actress from their respective TV show saying "Potato!".
Voiceovers:
Music/Sounds Variants:
Availability: Current and common.