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*Sometimes, it shares the screen with other logos and appears still. |
*Sometimes, it shares the screen with other logos and appears still. |
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*A variant exists where the Albert Sustainable Production logo is shown underneath. |
*A variant exists where the Albert Sustainable Production logo is shown underneath. |
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*Starting in 2021, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit |
*Starting in 2021, the logo is smaller with the byline now in capital letters reading "PART OF ITV STUDIOS" and appears on either a dimly lit grey or white background. |
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*A compressed credits variant exists. |
*A compressed credits variant exists. |
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Potato is a TV production company founded in March 2013 by Michael Kelpie and is the factual entertainment subsidiary of ITV Studios.
Logo: On a black or white background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (or "Part of the ITV Studios group") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
Technique: The potato falling and the text fading in.
Music/Sounds: A boing and then we hear the voice of the actor/actress from their respective TV show saying "Potato!".
Music/Sounds Voice Variants: Here are a few examples listed below:
Music/Sounds Variants:
Availability: Current and common.