Potato is a TV production company founded in March 2013 and is a subsidiary of ITV Studios.
Logo: On a black (or white) background, a 2D-animated red couch is seen in which a detailed potato with the word "Potato" peeled in falls onto from the top. Following this, the text "Part of ITV Studios" (or "Part of the ITV Studios group") fades in underneath.
Trivia: The concept of the logo is a play on the idiom "couch potato", meaning a lazy person.
Variants:
FX/SFX: The potato falling and the text fading in.
Music/Sounds: A boing and then a voice of the actor/actress from their respective TV shows (Bradley Walsh, Omid Djalili, Sam Faiers, Rochelle Humes, etc.) saying "Potato!".
Music/Sounds Variants:
Availability: Current and common. Was seen on The Chase starting series 7, series 2 of The Big Reunion as well as the On Tour miniseries, Autopsy: The Last Hours of... and many more.
Editor's Note: This is a humorous logo.