Purveyors of Pop

From the Audiovisual Identity Database, the motion graphics museum


Background

Purveyors of Pop (abbreviated as POP) is a production company founded in 2010 by Matt Anderson and Nate Green.

Logo (February 22, 2011-)

Visuals: The sequence starts on a white background filled with Ben Day dots with a black bordered red circle in the center. The circle expands, covering the background in red, alongside a cyan, two shaded burst. The letters "POP", in a 3D, comic book font, emerge out of the burst as they change colors and pattern per letter. Initially, the "P" is light green, alongside a half of the screen becoming yellow, before the "O" appears and, alongside the right half of the screen, gains a blue-black striped pattern. When the second "P" appears, the entire background is set to said pattern while "PURVEYORS OF POP" within a speech bubble peels in underneath the burst. Shortly after the bubble's appearance, the letters gain their final colors, in addition to having a Ben Day dot texture and plastic white outline. The background changes to the aforementioned Ben Day pattern and finally a dimly lit white background. Within the final few backgrounds, the "!" appears.

Technique: CGI.

Audio: A brief excerpt of a variety of cartoony sound effects with a reverb. The last of which features a plucking sound effect with the longest reverb than the previous sounds.

Availability: The logo is seen on The Real Housewives of Miami and Married to Medicine.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.