Rai Trade: Difference between revisions

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{{PageCredits|description=EnormousRat}}
<translate>
 
===Background===
<!--T:1-->
'''Rai Trade''' was [[Rai]]'s international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.
{{PageCredits|description=Enormous Rat}}
 
{{ImageTOC
=== Background === <!--T:2-->
|34PjLAd-kjK455ZwJUxRHQ15634.jpeg|1st Logo (June 27, 1997-1999)
Rai Trade was [[Rai (Italy)|Rai]]'s international sales division. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.
|B6KLzphOMc-AZqONvyq4Ug20278.jpeg|2nd Logo (1999-July 27, 2000)
|CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|3rd Logo (July 27, 2000-2003)
|SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|4th Logo (2003-May 17, 2010)
|8BOC6Kd287SvtnYLkvAp1A12172.jpeg|5th Logo (May 18, 2010-February 13, 2011)
}}
 
===1st (known) Logo (June 27, 1997-1999)===
 
=== 1st (known) Logo (1997-1998) === <!--T:3-->
[[File:34PjLAd-kjK455ZwJUxRHQ15634.jpeg|center|350px]]
{{YouTube|id=gsO2B-LSW5s}}
'''Nickname:''' "The Trade Ship"
 
'''Visuals:''' Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "{{color|red|{{Font|Serif|'''''trade'''''}}}}" next to it.
<!--T:4-->
'''Logo:''' We see a sailing ship from above, then from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in {{Font color|gray|gray}} and "{{Font color|red|{{Font|Serif|'''''trade'''''}}}}" in {{Font color|red|red}} next to it.
 
'''Technique:''' CGI.
<!--T:5-->
'''FX/SFX:''' The animation of the ship.
 
'''Audio:''' A dreamy soundtrack.
<!--T:6-->
'''Music/Sounds:''' A dreamy soundtrack.
 
'''Availability:''' Appeared on international home video releases of Rai productions, most notably the Russian DVD of ''La Piovra 2''.
<!--T:7-->
'''Availability:''' Extinct. Appeared on international home video releases of Rai productions, most notably the Russian DVD of ''La Piovra 2''.
 
===2nd Logo (1999-July 27, 2000)===
<!--T:8-->
'''Editor's Note:''' None.
 
=== 2nd Logo (1998-Summer 2000) === <!--T:9-->
[[File:B6KLzphOMc-AZqONvyq4Ug20278.jpeg|center|350px]]
{{YouTube|id=X6lgZTOjSZITn0kamnHJuI}}
 
'''Visuals:''' On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{Font|Serif|'''''trade'''''}}" red.
<!--T:10-->
'''Nickname:''' "The Trade Ship II"
 
'''Technique:''' CGI.
<!--T:11-->
'''Logo:''' On a dull glass-like surface, we see two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of {{Font color|gray|gray}} glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{Font color|red|{{Font|Serif|'''''trade'''''}}}}" {{Font color|red|red}}.
 
'''Audio:''' Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.
<!--T:12-->
'''FX/SFX:''' Great animation of the ship.
 
'''Availability:''' Like the first logo, it appeared on international releases.
<!--T:13-->
'''Music/Sounds:''' TBA.
 
===3rd Logo (July 27, 2000-2003)===
<!--T:14-->
'''Availability:''' Extinct. Like the first logo, it appeared on international releases.
 
<!--T:15-->
'''Editor's Note:''' None.
 
=== 3rd Logo (Summer 2000-Mid 2000's) === <!--T:16-->
[[File:CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|center|350px]]
{{YouTube|id=U0RsuAsXy3U}}
 
'''Visuals:''' On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
<!--T:17-->
'''Nickname:''' "RAI Butterfly"
 
'''Technique:''' 2D animation.
<!--T:18-->
'''Logo:''' On a {{Font color|blue|blue}} background, we see two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
 
'''Audio:''' A calm synth theme.
<!--T:19-->
'''FX/SFX:''' The lines forming the logo, the text fading in, the streak moving.
 
'''Availability:''' Can be found on re-releases of ''La Piovra'' on DVDs, and international TV prints of their shows such as ''Sandokan'' (1998).
<!--T:20-->
'''Music/Sounds:''' A calm synth theme.
 
===4th Logo (2003-May 17, 2010)===
<!--T:21-->
'''Availability:''' Uncommon. Can be found on re-releases of ''La Piovra'' on DVDs.
 
<!--T:22-->
'''Editor's Note:''' None.
 
=== 4th Logo (Mid 2000's-May 17, 2010) === <!--T:23-->
[[File:SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|center|350px]]
{{YouTube|id=RQqc64y7u4s}}
 
'''Visuals:''' On a blue background, the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
<!--T:24-->
'''Nickname:''' "RAI Butterfly II"
 
'''Technique:''' CGI.
<!--T:25-->
'''Logo:''' On a {{Font color|blue|blue}} background, we see the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
 
'''Audio:''' A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.
<!--T:26-->
'''FX/SFX:''' The flying letters, the logo appearing.
 
<!--T:27-->
'''Music/Sounds:''' A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.
 
<!--T:28-->
'''Availability:''' Still common on DVDs.
 
===5th Logo (May 18, 2010-February 13, 2011)===
<!--T:29-->
'''Editor's Note:''' None.
 
 
=== 5th Logo (May 17, 2010-February 13, 2011) === <!--T:30-->
[[File:8BOC6Kd287SvtnYLkvAp1A12172.jpeg|center|350px]]
{{YouTube|id=qmPlVy2kBmM}}
 
'''Visuals:''' Over a dark blue background, {{color|deepskyblue|light blue}} lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
<!--T:31-->
'''Nickname:''' "RAI Square"
 
'''Technique:''' CGI.
<!--T:32-->
'''Logo:''' On a {{Font color|darkblue|dark blue}} background, we see {{Font color|deepskyblue|light blue}} lines moving fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid, as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
 
'''Audio:''' A dramatic triumphant fanfare.
<!--T:33-->
'''FX/SFX:''' Good CGI animation.
 
'''Availability:''' Appeared on shows and documentaries released worldwide by Rai.
<!--T:34-->
'''Music/Sounds:''' A new synth theme.
 
<!--T:35-->
'''Availability:''' Uncommon due to its short lifespan. Appeared on shows and documentaries released worldwide by Rai.
 
<!--T:36-->
'''Editor's Note:''' None.
 
<!--T:37-->
{{TV-Navbox}}
[[Category:Italy]]
 
[[Category:Italian home entertainment logos]]
<!--T:38-->
[[Category:ItalianHome entertainment logos]]
[[Category:Italian television logos]]
[[Category:Television logos]]
[[Category:Italian television logosRai]]
[[Category:Rai (Italy)]]
 
</translate>

Latest revision as of 21:03, 15 August 2024

Credits
Descriptions by
EnormousRat


Background

Rai Trade was Rai's international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.


Contents

1st Logo (June 27, 1997-1999) 2nd Logo (1999-July 27, 2000) 3rd Logo (July 27, 2000-2003) 4th Logo (2003-May 17, 2010) 5th Logo (May 18, 2010-February 13, 2011)
1st Logo (June 27, 1997-1999) 2nd Logo (1999-July 27, 2000) 3rd Logo (July 27, 2000-2003) 4th Logo (2003-May 17, 2010) 5th Logo (May 18, 2010-February 13, 2011)



1st (known) Logo (June 27, 1997-1999)


Visuals: Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "trade" next to it.

Technique: CGI.

Audio: A dreamy soundtrack.

Availability: Appeared on international home video releases of Rai productions, most notably the Russian DVD of La Piovra 2.

2nd Logo (1999-July 27, 2000)


Visuals: On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "RAI" and "trade" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "RAI" white, and trade" red.

Technique: CGI.

Audio: Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.

Availability: Like the first logo, it appeared on international releases.

3rd Logo (July 27, 2000-2003)


Visuals: On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "Rai Trade" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.

Technique: 2D animation.

Audio: A calm synth theme.

Availability: Can be found on re-releases of La Piovra on DVDs, and international TV prints of their shows such as Sandokan (1998).

4th Logo (2003-May 17, 2010)


Visuals: On a blue background, the letters of the words "Rai Trade" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.

Technique: CGI.

Audio: A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.

Availability: Still common on DVDs.

5th Logo (May 18, 2010-February 13, 2011)


Visuals: Over a dark blue background, light blue lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "Rai" appears on it and "Trade" appears next to it.

Technique: CGI.

Audio: A dramatic triumphant fanfare.

Availability: Appeared on shows and documentaries released worldwide by Rai.

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