Rai Trade: Difference between revisions

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Background

Rai Trade was Rai's international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.

Contents

1st Logo (June 27, 1997-1999)	2nd Logo (1999-July 27, 2000)	3rd Logo (July 27, 2000-2003)	4th Logo (2003-May 17, 2010)	5th Logo (May 18, 2010-February 13, 2011)

1st (known) Logo (June 27, 1997-1999)

Visuals: Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "trade" next to it.

Technique: CGI.

Audio: A dreamy soundtrack.

Availability: Appeared on international home video releases of Rai productions, most notably the Russian DVD of La Piovra 2.

2nd Logo (1999-July 27, 2000)

Visuals: On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "RAI" and "trade" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "RAI" white, and trade" red.

Technique: CGI.

Audio: Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.

Availability: Like the first logo, it appeared on international releases.

3rd Logo (July 27, 2000-2003)

Visuals: On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "Rai Trade" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.

Technique: 2D animation.

Audio: A calm synth theme.

Availability: Can be found on re-releases of La Piovra on DVDs, and international TV prints of their shows such as Sandokan (1998).

4th Logo (2003-May 17, 2010)

Visuals: On a blue background, the letters of the words "Rai Trade" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.

Technique: CGI.

Audio: A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.

Availability: Still common on DVDs.

5th Logo (May 18, 2010-February 13, 2011)

Visuals: Over a dark blue background, light blue lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "Rai" appears on it and "Trade" appears next to it.

Technique: CGI.

Audio: A dramatic triumphant fanfare.

Availability: Appeared on shows and documentaries released worldwide by Rai.

@@ Line 1: / Line 1: @@
+{{PageCredits|description=EnormousRat}}
-Logo descriptions by Enormous Rat
+===Background===
-Background: Rai Trade was an international sales division of Rai group. It was created in 1987 and got its current name in 1997. On 23th February 2011 Rai Trade was closed and incorporated back into its parent company.
+'''Rai Trade''' was [[Rai]]'s international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.
+{{ImageTOC
+|34PjLAd-kjK455ZwJUxRHQ15634.jpeg|1st Logo (June 27, 1997-1999)
+|B6KLzphOMc-AZqONvyq4Ug20278.jpeg|2nd Logo (1999-July 27, 2000)
+|CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|3rd Logo (July 27, 2000-2003)
+|SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|4th Logo (2003-May 17, 2010)
+|8BOC6Kd287SvtnYLkvAp1A12172.jpeg|5th Logo (May 18, 2010-February 13, 2011)
+}}
-st (known) Logo
+===1st (known) Logo (June 27, 1997-1999)===
+[[File:34PjLAd-kjK455ZwJUxRHQ15634.jpeg|center|350px]]
-(1997 - Late 90's)
+{{YouTube|id=gsO2B-LSW5s}}
+'''Visuals:''' Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "{{color|red|{{Font|Serif|'''''trade'''''}}}}" next to it.
-Rai Trade (1990's)Nickname: "The Trade Ship"
+'''Technique:''' CGI.
-Logo: We see a sailing ship from above, then from various directions. Then it fades and a sketch image of ship appears together with RAI in gray corporate font and trade in red italics below it.
+'''Audio:''' A dreamy soundtrack.
-FX/SFX: The animation of the ship.
+'''Availability:'''  Appeared on international home video releases of Rai productions, most notably the Russian DVD of ''La Piovra 2''.
-Music/Sounds: A dreamy soundtrack.
+===2nd Logo (1999-July 27, 2000)===
-Availability: Extinct. Appeared on international tape releases of Rai-produced stuff, most notably second season DVD of La Piovra.
+[[File:B6KLzphOMc-AZqONvyq4Ug20278.jpeg|center|350px]]
+{{YouTube|id=Tn0kamnHJuI}}
+'''Visuals:''' On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{Font|Serif|'''''trade'''''}}" red.
-Editor's Note: None.
+'''Technique:''' CGI.
+'''Audio:''' Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.
+'''Availability:'''  Like the first logo, it appeared on international releases.
-nd Logo
-(Late 90's - 2000?)
+===3rd Logo (July 27, 2000-2003)===
-Rai Trade (1990's)
+[[File:CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|center|350px]]
-Nickname: "The Trade Ship II"
+{{YouTube|id=U0RsuAsXy3U}}
+'''Visuals:''' On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
-Logo: On a dull glass-like surface, lasers draw a ship's sails. The drawing then rise and become three-dimensional, as we zoom out to see the whole ship, same as before, with RAI written to the right (in pre-2000 corporate font) and trade in italics below it. The whole logo is gray glass-colored, but then it shines and changes colors. The ship becomes simple gray sketch, RAI makes itself white, "trade" becomes red.
-FX/SFX: Great animation of the ship.
+'''Technique:''' 2D animation.
+'''Audio:''' A calm synth theme.
-Music/Sounds: None. Probably some fanfare existed.
-Availability: Extinct. Appeared, like the first logo, on international releases.
+'''Availability:'''  Can be found on re-releases of ''La Piovra'' on DVDs, and international TV prints of their shows such as ''Sandokan'' (1998).
+===4th Logo (2003-May 17, 2010)===
-Editor's Note: None.
+[[File:SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|center|350px]]
+{{YouTube|id=RQqc64y7u4s}}
+'''Visuals:''' On a blue background, the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
+'''Technique:''' CGI.
+'''Audio:''' A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.
-rd Logo
-(2000? - Mid 2000's)
+'''Availability:''' Still common on DVDs.
-Rai Trade (2003)
-Nickname: "RAI Butterfly"
+===5th Logo (May 18, 2010-February 13, 2011)===
-Logo: Two white lines go through the blue background and create the sides of Rai butterfly logo. It zooms out, and white Rai Trade appear by fading, correspondingly left and right to the picture. The streak of light runs under the words as they appear.
+[[File:8BOC6Kd287SvtnYLkvAp1A12172.jpeg|center|350px]]
+{{YouTube|id=qmPlVy2kBmM}}
+'''Visuals:''' Over a dark blue background, {{color|deepskyblue|light blue}} lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
-FX/SFX: The light streak and lines.
+'''Technique:''' CGI.
-Music/Sounds: None.
+'''Audio:''' A dramatic triumphant fanfare.
-Availability: Must have been used since the presentation of new Rai logo in 2000. Can be found on re-releases of La Piovra on DVDs.
+'''Availability:'''  Appeared on shows and documentaries released worldwide by Rai.
-Editor's Note: None. There is no effort.
+{{TV-Navbox}}
+[[Category:Italy]]
+[[Category:Italian home entertainment logos]]
-th Logo
+[[Category:Home entertainment logos]]
-(Mid 2000's - May 17, 2010)
+[[Category:Italian television logos]]
-Rai Trade (2008)Nickname: "RAI Butterfly II"
-Logo: On a blue background, many 3D letters fly around and compose the Rai Trade logo, which now has relief look. As they take places, the butterfly appears in a splash of light and waves its wings. The logo then shines.
-FX/SFX: The flying letters.
-Music/Sounds: A trumpet sound followed with windy blow and dings.
-Availability: Still common on DVDs.
-Editor's Note: None.
-th Logo
-(May 17, 2010 - February 13, 2011)
-Rai Trade (2011)
-Nickname: "RAI Square"
-Logo: We see light blue lines rushing through the dark blue background. They collapse in a light flash and create a transparent cube, which then becomes solid, with the name written the same way as in the Rai Cinema logo.
-FX/SFX: Good light animation, at least making some sense.
-Music/Sounds: A new synth used.
-Availability: Uncommon due to its short life span. Appeared on shows and documentaries released worldwide by Rai.
-Editor's Note: None.
-[[Category:Italian logos]]
 [[Category:Television logos]]
-[[Category:Italian television logos]]
+[[Category:Rai]]
-[[Category:Rai (Italy)]]