Rai Trade: Difference between revisions

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Background

Rai Trade was Rai's international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.

Contents

1st Logo (June 27, 1997-1999)	2nd Logo (1999-July 27, 2000)	3rd Logo (July 27, 2000-2003)	4th Logo (2003-May 17, 2010)	5th Logo (May 18, 2010-February 13, 2011)

1st (known) Logo (June 27, 1997-1999)

Visuals: Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "trade" next to it.

Technique: CGI.

Audio: A dreamy soundtrack.

Availability: Appeared on international home video releases of Rai productions, most notably the Russian DVD of La Piovra 2.

2nd Logo (1999-July 27, 2000)

Visuals: On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "RAI" and "trade" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "RAI" white, and trade" red.

Technique: CGI.

Audio: Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.

Availability: Like the first logo, it appeared on international releases.

3rd Logo (July 27, 2000-2003)

Visuals: On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "Rai Trade" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.

Technique: 2D animation.

Audio: A calm synth theme.

Availability: Can be found on re-releases of La Piovra on DVDs, and international TV prints of their shows such as Sandokan (1998).

4th Logo (2003-May 17, 2010)

Visuals: On a blue background, the letters of the words "Rai Trade" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.

Technique: CGI.

Audio: A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.

Availability: Still common on DVDs.

5th Logo (May 18, 2010-February 13, 2011)

Visuals: Over a dark blue background, light blue lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "Rai" appears on it and "Trade" appears next to it.

Technique: CGI.

Audio: A dramatic triumphant fanfare.

Availability: Appeared on shows and documentaries released worldwide by Rai.

@@ Line 1: / Line 1: @@
-{{PageCredits|description=Enormous Rat}}
+{{PageCredits|description=EnormousRat}}
 ===Background===
-Rai Trade was [[Rai (Italy)|Rai]]'s international sales division. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.
+'''Rai Trade''' was [[Rai]]'s international sales division. It was created in 1987 and got its then-current name in 1997. On February 23, 2011, Rai Trade was closed and incorporated back into its parent company.
+{{ImageTOC
-=== 1st (known) Logo (1997-1999) ===
+|34PjLAd-kjK455ZwJUxRHQ15634.jpeg|1st Logo (June 27, 1997-1999)
+|B6KLzphOMc-AZqONvyq4Ug20278.jpeg|2nd Logo (1999-July 27, 2000)
+|CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|3rd Logo (July 27, 2000-2003)
+|SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|4th Logo (2003-May 17, 2010)
+|8BOC6Kd287SvtnYLkvAp1A12172.jpeg|5th Logo (May 18, 2010-February 13, 2011)
+}}
+===1st (known) Logo (June 27, 1997-1999)===
 [[File:34PjLAd-kjK455ZwJUxRHQ15634.jpeg|center|350px]]
-{{YouTube|id=gsO2B-LSW5s|id2=3bvlNgAumks}}
+{{YouTube|id=gsO2B-LSW5s}}
-'''Visuals:''' Over a blue gradient background sits a gloden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms-in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in {{color
+'''Visuals:''' Over a blue gradient background sits a golden eight-pointed star that turns into a picture of a sailing ship from above. The camera zooms in and moves from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "{{color|red|{{Font|Serif|'''''trade'''''}}}}" next to it.
-|gray|gray}} and "{{color
-|red|{{Font|Serif|'''''trade'''''}}}}" in {{color
-|red|red}} next to it.
 '''Technique:''' CGI.
@@ Line 19: / Line 24: @@
 '''Availability:'''  Appeared on international home video releases of Rai productions, most notably the Russian DVD of ''La Piovra 2''.
-=== 2nd Logo (1999-2000) ===
+===2nd Logo (1999-July 27, 2000)===
 [[File:B6KLzphOMc-AZqONvyq4Ug20278.jpeg|center|350px]]
 {{YouTube|id=Tn0kamnHJuI}}
-'''Visuals:''' On a dull glass-like surface, there are two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of {{color
+'''Visuals:''' On a dull glass-like surface, two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{Font|Serif|'''''trade'''''}}" red.
-|gray|gray}} glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{color
-|red|{{Font|Serif|'''''trade'''''}}}}" {{color
-|red|red}}.
 '''Technique:''' CGI.
+'''Audio:''' Some laser zaps, followed by an aerial sound with a timpani drumroll. After a second, a flashing synth note is heard.
-'''Audio:''' Unknown.
 '''Availability:'''  Like the first logo, it appeared on international releases.
+===3rd Logo (July 27, 2000-2003)===
-=== 3rd Logo (2000-2003) ===
 [[File:CWcNQmayI3SG7r3CL-xPdQ16731.jpeg|center|350px]]
 {{YouTube|id=U0RsuAsXy3U}}
-'''Visuals:''' On a {{color|blue|blue}} background, there are two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
+'''Visuals:''' On a blue background, two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
-'''Technique:''' The lines forming the logo, the text fading in, the streak moving.
+'''Technique:''' 2D animation.
 '''Audio:''' A calm synth theme.
-'''Availability:'''  Can be found on re-releases of ''La Piovra'' on DVDs.
+'''Availability:'''  Can be found on re-releases of ''La Piovra'' on DVDs, and international TV prints of their shows such as ''Sandokan'' (1998).
+===4th Logo (2003-May 17, 2010)===
-=== 4th Logo (2003-May 17, 2010) ===
 [[File:SLzqSIaUC3-lnqA2oZ-Ahg12627.jpeg|center|350px]]
 {{YouTube|id=RQqc64y7u4s}}
-'''Visuals:''' On a {{color|blue|blue}} background, there are the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
+'''Visuals:''' On a blue background, the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
-'''Technique:''' The flying letters, the logo appearing.
+'''Technique:''' CGI.
-'''Audio:''' A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.
+'''Audio:''' A 5-note trumpet theme followed by a whoosh, some synth dings and a shining sound.
 '''Availability:''' Still common on DVDs.
+===5th Logo (May 18, 2010-February 13, 2011)===
-=== 5th Logo (May 17, 2010-February 13, 2011) ===
 [[File:8BOC6Kd287SvtnYLkvAp1A12172.jpeg|center|350px]]
 {{YouTube|id=qmPlVy2kBmM}}
-'''Visuals:''' Over a {{color|darkblue|dark blue}} background is {{color|deepskyblue|light blue}} lines moving fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid, as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
+'''Visuals:''' Over a dark blue background, {{color|deepskyblue|light blue}} lines move fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
-'''Technique:''' Good CGI.
+'''Technique:''' CGI.
-'''Audio:''' A new synth theme.
+'''Audio:''' A dramatic triumphant fanfare.
 '''Availability:'''  Appeared on shows and documentaries released worldwide by Rai.
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 [[Category:Italy]]
 [[Category:Italian home entertainment logos]]
 [[Category:Home entertainment logos]]
+[[Category:Italian television logos]]
+[[Category:Television logos]]
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