Rai Trade: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Logo descriptions by {{PageCredits|description=Enormous Rat}}
 
=== Background ===
Background: Rai Trade was an[[Rai (Italy)|Rai]]'s international sales division of Rai group. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.
 
 
=== 1st (known) Logo (1997-Late 1990's) ===
(1997 - Late 90's)
 
Rai Trade (1990's)''Nickname:''' "The Trade Ship"
 
'''Logo:''' We see a sailing ship from above, then from various directions. Then it fades andto a white background with a sketch image of the ship, appears togetheralong with the RAI inlogo grayat corporatethe fonttime in {{Font color|gray|gray}} and "{{Font color|red|{{Font|Serif|'''''trade'''''}}}}" in {{Font color|red|red}} italicsnext belowto it.
 
'''FX/SFX:''' The animation of the ship.
 
'''Music/Sounds:''' A dreamy soundtrack.
 
'''Availability:''' Extinct. Appeared on international tape releases of Rai-produced stuffproductions, most notably the second season DVD of ''La Piovra''.
 
'''Editor's Note:''' None.
 
 
=== 2nd Logo (Late 1990's-2000?) ===
 
{{YouTube|id=X6lgZTOjSZI}}
2nd Logo
(Late 90's - 2000?)
 
'''Nickname:''' "The Trade Ship II"
Rai Trade (1990's)
Nickname: "The Trade Ship II"
 
'''Logo:''' On a dull glass-like surface, we see two lasers draw athe ship's sails.from Thethe drawingprevious logo, thenwhich riserises and becomebecomes three-dimensional, as weit zoomzooms out, to seerevealing the whole ship, same as before, withwords "'''RAI written to the right (in pre-2000 corporate font)'''" and "{{Font|Serif|'''''trade'''''}}" innext italics belowto it. The whole logo is made of {{Font color|gray|gray}} glass-colored, butbefore thena itshine shinesmakes and changes colors. Thethe ship becomesdrawing simple gray sketch,and "'''RAI makes itself'''" white, "and {{Font color|red|{{Font|Serif|'''''trade'''''}}}}" becomes{{Font color|red|red}}.
 
'''FX/SFX:''' Great animation of the ship.
 
'''Music/Sounds:''' None. Probably some fanfare existedTBA.
 
'''Availability:''' Extinct. Appeared, likeLike the first logo, it appeared on international releases.
 
'''Editor's Note:''' None.
 
 
=== 3rd Logo (2000? - Mid 2000's) ===
 
{{YouTube|id=U0RsuAsXy3U}}
3rd Logo
(2000? - Mid 2000's)
 
'''Nickname:''' "RAI Butterfly"
Rai Trade (2003)
Nickname: "RAI Butterfly"
 
'''Logo:''' TwoOn whitea lines{{Font gocolor|blue|blue}} throughbackground, thewe bluesee backgroundtwo andlines createmove to the sidesother ofside, making the Rai butterfly logo appear when they collide. ItAs the logo zooms out, andthe whitewords "'''Rai Trade'''" appearfade byin fading,on correspondinglythe left and right tosides theof it picturerespectively. TheA streak of light runsmoves under the words as they appear, and the logo shines.
 
'''FX/SFX:''' The lines forming the logo, the text fading in, the streak moving.
FX/SFX: The light streak and lines.
 
'''Music/Sounds:''' NoneA calm synth theme.
 
'''Availability:''' Must have been used since the presentation of new Rai logo in 2000Uncommon. Can be found on re-releases of ''La Piovra'' on DVDs.
 
'''Editor's Note:''' None. There is no effort.
 
 
 
=== 4th Logo (Mid 2000's - May 17, 2010) ===
4th Logo
(Mid 2000's - May 17, 2010)
 
{{YouTube|id=RQqc64y7u4s}}
Rai Trade (2008)Nickname: "RAI Butterfly II"
 
Rai Trade (2008)'''Nickname:''' "RAI Butterfly II"
Logo: On a blue background, many 3D letters fly around and compose the Rai Trade logo, which now has relief look. As they take places, the butterfly appears in a splash of light and waves its wings. The logo then shines.
 
'''Logo:''' On a {{Font color|blue|blue}} background, manywe 3Dsee the letters fly aroundof andthe compose thewords "'''Rai Trade'''" logo,in which3D nowfly hasaround before reliefcoming looktogether. As they takesettle placeson the background, the butterfly logo appears in a splashbright of light and wavesflash, itsbriefly wingsrotating. The logo then shines.
FX/SFX: The flying letters.
 
'''FX/SFX:''' The flying letters, the logo appearing.
Music/Sounds: A trumpet sound followed with windy blow and dings.
 
'''Music/Sounds:''' A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.
Availability: Still common on DVDs.
 
'''Availability:''' Still common on DVDs.
Editor's Note: None.
 
'''Editor's Note:''' None.
 
5th Logo
(May 17, 2010 - February 13, 2011)
 
=== 5th Logo (May 17, 2010 - February 13, 2011) ===
Rai Trade (2011)
 
{{YouTube|id=qmPlVy2kBmM}}
Nickname: "RAI Square"
 
'''Nickname:''' "RAI Square"
Logo: We see light blue lines rushing through the dark blue background. They collapse in a light flash and create a transparent cube, which then becomes solid, with the name written the same way as in the Rai Cinema logo.
 
'''Logo:''' WeOn a {{Font color|darkblue|dark blue}} background, we see {{Font color|deepskyblue|light blue}} lines rushingmoving fastly through the dark blue backgroundscreen. They eventually collapse in a lightbright flash and create a transparent cube, which then becomes solid, withas the nameword written"'''Rai'''" theappears sameon wayit asand in"'''Trade'''" theappears Rainext Cinemato logoit.
FX/SFX: Good light animation, at least making some sense.
 
'''FX/SFX:''' Good CGI animation.
Music/Sounds: A new synth used.
 
'''Music/Sounds:''' A new synth usedtheme.
Availability: Uncommon due to its short life span. Appeared on shows and documentaries released worldwide by Rai.
 
'''Availability:''' Uncommon due to its short life spanlifespan. Appeared on shows and documentaries released worldwide by Rai.
Editor's Note: None.
 
'''Editor's Note:''' None.
 
{{TV-Navbox}}
 
[[Category:Italian logos]]

Revision as of 17:01, 2 August 2021


Background

Rai Trade was Rai's international sales division. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.


1st (known) Logo (1997-Late 1990's)

Nickname: "The Trade Ship"

Logo: We see a sailing ship from above, then from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "trade" in red next to it.

FX/SFX: The animation of the ship.

Music/Sounds: A dreamy soundtrack.

Availability: Extinct. Appeared on international tape releases of Rai productions, most notably the second season DVD of La Piovra.

Editor's Note: None.


2nd Logo (Late 1990's-2000?)


Nickname: "The Trade Ship II"

Logo: On a dull glass-like surface, we see two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "RAI" and "trade" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "RAI" white, and trade" red.

FX/SFX: Great animation of the ship.

Music/Sounds: TBA.

Availability: Extinct. Like the first logo, it appeared on international releases.

Editor's Note: None.


3rd Logo (2000?-Mid 2000's)


Nickname: "RAI Butterfly"

Logo: On a blue background, we see two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "Rai Trade" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.

FX/SFX: The lines forming the logo, the text fading in, the streak moving.

Music/Sounds: A calm synth theme.

Availability: Uncommon. Can be found on re-releases of La Piovra on DVDs.

Editor's Note: None.


4th Logo (Mid 2000's-May 17, 2010)


Nickname: "RAI Butterfly II"

Logo: On a blue background, we see the letters of the words "Rai Trade" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.

FX/SFX: The flying letters, the logo appearing.

Music/Sounds: A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.

Availability: Still common on DVDs.

Editor's Note: None.


5th Logo (May 17, 2010-February 13, 2011)


Nickname: "RAI Square"

Logo: On a dark blue background, we see light blue lines moving fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid, as the word "Rai" appears on it and "Trade" appears next to it.

FX/SFX: Good CGI animation.

Music/Sounds: A new synth theme.

Availability: Uncommon due to its short lifespan. Appeared on shows and documentaries released worldwide by Rai.

Editor's Note: None.

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