Rai Trade: Difference between revisions

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Revision as of 17:01, 2 August 2021

Background

Rai Trade was Rai's international sales division. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.

1st (known) Logo (1997-Late 1990's)

Nickname: "The Trade Ship"

Logo: We see a sailing ship from above, then from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in gray and "trade" in red next to it.

FX/SFX: The animation of the ship.

Music/Sounds: A dreamy soundtrack.

Availability: Extinct. Appeared on international tape releases of Rai productions, most notably the second season DVD of La Piovra.

Editor's Note: None.

2nd Logo (Late 1990's-2000?)

Nickname: "The Trade Ship II"

Logo: On a dull glass-like surface, we see two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "RAI" and "trade" next to it. The whole logo is made of gray glass, before a shine makes the ship drawing and "RAI" white, and trade" red.

FX/SFX: Great animation of the ship.

Music/Sounds: TBA.

Availability: Extinct. Like the first logo, it appeared on international releases.

Editor's Note: None.

3rd Logo (2000?-Mid 2000's)

Nickname: "RAI Butterfly"

Logo: On a blue background, we see two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "Rai Trade" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.

FX/SFX: The lines forming the logo, the text fading in, the streak moving.

Music/Sounds: A calm synth theme.

Availability: Uncommon. Can be found on re-releases of La Piovra on DVDs.

Editor's Note: None.

4th Logo (Mid 2000's-May 17, 2010)

Nickname: "RAI Butterfly II"

Logo: On a blue background, we see the letters of the words "Rai Trade" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.

FX/SFX: The flying letters, the logo appearing.

Music/Sounds: A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.

Availability: Still common on DVDs.

Editor's Note: None.

5th Logo (May 17, 2010-February 13, 2011)

Nickname: "RAI Square"

Logo: On a dark blue background, we see light blue lines moving fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid, as the word "Rai" appears on it and "Trade" appears next to it.

FX/SFX: Good CGI animation.

Music/Sounds: A new synth theme.

Availability: Uncommon due to its short lifespan. Appeared on shows and documentaries released worldwide by Rai.

Editor's Note: None.

@@ Line 1: / Line 1: @@
-Logo descriptions by Enormous Rat
+{{PageCredits|description=Enormous Rat}}
+=== Background ===
-Background: Rai Trade was an international sales division of Rai group. It was created in 1987 and got its current name in 1997. On 23th February 2011 Rai Trade was closed and incorporated back into its parent company.
+Rai Trade was [[Rai (Italy)|Rai]]'s international sales division. It was created in 1987 and got its current name in 1997. On 23th February, 2011 Rai Trade was closed and incorporated back into its parent company.
-st (known) Logo
+=== 1st (known) Logo (1997-Late 1990's) ===
-(1997 - Late 90's)
-Rai Trade (1990's)Nickname: "The Trade Ship"
+'''Nickname:''' "The Trade Ship"
-Logo: We see a sailing ship from above, then from various directions. Then it fades and a sketch image of ship appears together with RAI in gray corporate font and trade in red italics below it.
+'''Logo:''' We see a sailing ship from above, then from various directions. Then it fades to a white background with a sketch image of the ship, along with the RAI logo at the time in {{Font color|gray|gray}} and "{{Font color|red|{{Font|Serif|'''''trade'''''}}}}" in {{Font color|red|red}} next to it.
-FX/SFX: The animation of the ship.
+'''FX/SFX:''' The animation of the ship.
-Music/Sounds: A dreamy soundtrack.
+'''Music/Sounds:''' A dreamy soundtrack.
-Availability: Extinct. Appeared on international tape releases of Rai-produced stuff, most notably second season DVD of La Piovra.
+'''Availability:''' Extinct. Appeared on international tape releases of Rai productions, most notably the second season DVD of ''La Piovra''.
-Editor's Note: None.
+'''Editor's Note:''' None.
+=== 2nd Logo (Late 1990's-2000?) ===
+{{YouTube|id=X6lgZTOjSZI}}
-nd Logo
-(Late 90's - 2000?)
+'''Nickname:''' "The Trade Ship II"
-Rai Trade (1990's)
-Nickname: "The Trade Ship II"
-Logo: On a dull glass-like surface, lasers draw a ship's sails. The drawing then rise and become three-dimensional, as we zoom out to see the whole ship, same as before, with RAI written to the right (in pre-2000 corporate font) and trade in italics below it. The whole logo is gray glass-colored, but then it shines and changes colors. The ship becomes simple gray sketch, RAI makes itself white, "trade" becomes red.
+'''Logo:''' On a dull glass-like surface, we see two lasers draw the ship from the previous logo, which rises and becomes three-dimensional as it zooms out, revealing the words "'''RAI'''" and "{{Font|Serif|'''''trade'''''}}" next to it. The whole logo is made of {{Font color|gray|gray}} glass, before a shine makes the ship drawing and "'''RAI'''" white, and {{Font color|red|{{Font|Serif|'''''trade'''''}}}}" {{Font color|red|red}}.
-FX/SFX: Great animation of the ship.
+'''FX/SFX:''' Great animation of the ship.
-Music/Sounds: None. Probably some fanfare existed.
+'''Music/Sounds:''' TBA.
-Availability: Extinct. Appeared, like the first logo, on international releases.
+'''Availability:''' Extinct. Like the first logo, it appeared on international releases.
-Editor's Note: None.
+'''Editor's Note:''' None.
+=== 3rd Logo (2000?-Mid 2000's) ===
+{{YouTube|id=U0RsuAsXy3U}}
-rd Logo
-(2000? - Mid 2000's)
+'''Nickname:''' "RAI Butterfly"
-Rai Trade (2003)
-Nickname: "RAI Butterfly"
-Logo: Two white lines go through the blue background and create the sides of Rai butterfly logo. It zooms out, and white Rai Trade appear by fading, correspondingly left and right to the picture. The streak of light runs under the words as they appear.
+'''Logo:''' On a {{Font color|blue|blue}} background, we see two lines move to the other side, making the Rai butterfly logo appear when they collide. As the logo zooms out, the words "'''Rai Trade'''" fade in on the left and right sides of it respectively. A streak of light moves under the words as they appear, and the logo shines.
+'''FX/SFX:''' The lines forming the logo, the text fading in, the streak moving.
-FX/SFX: The light streak and lines.
-Music/Sounds: None.
+'''Music/Sounds:''' A calm synth theme.
-Availability: Must have been used since the presentation of new Rai logo in 2000. Can be found on re-releases of La Piovra on DVDs.
+'''Availability:''' Uncommon. Can be found on re-releases of ''La Piovra'' on DVDs.
-Editor's Note: None. There is no effort.
+'''Editor's Note:''' None.
+=== 4th Logo (Mid 2000's-May 17, 2010) ===
-th Logo
-(Mid 2000's - May 17, 2010)
+{{YouTube|id=RQqc64y7u4s}}
-Rai Trade (2008)Nickname: "RAI Butterfly II"
+'''Nickname:''' "RAI Butterfly II"
-Logo: On a blue background, many 3D letters fly around and compose the Rai Trade logo, which now has relief look. As they take places, the butterfly appears in a splash of light and waves its wings. The logo then shines.
+'''Logo:''' On a {{Font color|blue|blue}} background, we see the letters of the words "'''Rai Trade'''" in 3D fly around before coming together. As they settle on the background, the butterfly logo appears in a bright flash, briefly rotating. The logo then shines.
-FX/SFX: The flying letters.
+'''FX/SFX:''' The flying letters, the logo appearing.
-Music/Sounds: A trumpet sound followed with windy blow and dings.
+'''Music/Sounds:''' A 5-note trumpet theme, a whoosh when the logo appears, some synth dings and a shining sound.
-Availability: Still common on DVDs.
+'''Availability:''' Still common on DVDs.
-Editor's Note: None.
+'''Editor's Note:''' None.
-th Logo
-(May 17, 2010 - February 13, 2011)
+=== 5th Logo (May 17, 2010-February 13, 2011) ===
-Rai Trade (2011)
+{{YouTube|id=qmPlVy2kBmM}}
-Nickname: "RAI Square"
+'''Nickname:''' "RAI Square"
-Logo: We see light blue lines rushing through the dark blue background. They collapse in a light flash and create a transparent cube, which then becomes solid, with the name written the same way as in the Rai Cinema logo.
+'''Logo:''' On a {{Font color|darkblue|dark blue}} background, we see {{Font color|deepskyblue|light blue}} lines moving fastly through the screen. They eventually collapse in a bright flash and create a transparent cube, which then becomes solid, as the word "'''Rai'''" appears on it and "'''Trade'''" appears next to it.
-FX/SFX: Good light animation, at least making some sense.
+'''FX/SFX:''' Good CGI animation.
-Music/Sounds: A new synth used.
+'''Music/Sounds:''' A new synth theme.
-Availability: Uncommon due to its short life span. Appeared on shows and documentaries released worldwide by Rai.
+'''Availability:''' Uncommon due to its short lifespan. Appeared on shows and documentaries released worldwide by Rai.
-Editor's Note: None.
+'''Editor's Note:''' None.
+{{TV-Navbox}}
 [[Category:Italian logos]]