Rete A
Cattotld
Background
Rete A was a private national television station owned by Alberto Peruzzo's Gruppo Editoriale Peruzzo. Personalities such as Wanna Marchi, Maurizia Paradiso and Guido Angeli have been made known. In the eighties it broadcasted successful Hispanic-American telenovelas such as Los ricos también lloran. From the middle of the following decade it broadcasted the programs of MTV (previously rebroadcast in Italy on local TV) and VIVA, foreign music stations of international importance.
The brand ceased to exist in 2005 when it was replaced by All Music, and its frequencies were purchased by the Gruppo Editoriale L'Espresso, which used them to activate its own DVB-T multiplex, later managed by a company for the exclusive management of multipex, Persidera, born as a joint venture between Gruppo L'Espresso and Telecom Italy Media.
1st ID (1983)
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Visuals: On a black/blue gradient background, a searchlight runs through the silver text "RETE" being in the center of a silver letter "A" twice. The logo soon fades in afterwards.
Technique: Fading effects.
Audio: An uplifting trumpet theme.
2nd ID (1993)
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Visuals: Over a blue gradient background, various diagonal bars with live-action shots superimposed on them fly across the screen, as well as a golden outlined TV tube shape, the golden text "RETE" and a letter "A" with its left portion hidden flip in and zoom out, forming the logo.
Technique: CGI.
Audio: A held out low horn note, followed by an orchestral hit.
