S4C Originals

Credits

Compiled by
Camenati

Editions by
Michael Kenchington

Background

This is the production label of S4C.

1st Logo (November 1, 1982-1987)

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Visuals: It is an in-credit logo consisting of just "S4C" within their 1982 logo.

Variants:

• Sometimes, the logo is white.
• On a few shows, the full version of the logo is shown which includes "WALE" and "YMRU" to the left and right of the logo respectively. Plus, the channel's full name is displayed underneath.
• On Madam Wen Nadolig, the logo is underlined.
• On Yr Hwntw Mawr, it is shown within Nant's logo, specifically within both the in-credit disclaimer and copyright notice.
• On Y Byd ar Bedwar, the channel's full name is added below and also shares the screen with the 1970 HTV Cymru logo.
• On Crwydro'r Cledrau, the logo is small.
• Bequest to a Nation it is shown on the same row as the Celtic Films logo.

Technique: A still, printed image or computerized graphic.

Audio: The closing theme of the show.

Availability: It can be seen on their earliest shows, many of which are hard to find on home media.

• These include early episodes of Cefn Gwlad and Y Byd ar Bedwar, the early S4C-era (1982-1987) episodes Ffalabalam, Madam Wen Nadolig, Bequest to a Nation, Crwydro'r Cledrau, among others.
• The full logo variant was so far only seen on SuperTed.

2nd Logo (1987-1995)

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Visuals: Like the previous logo, it is an in-credit version of the 1987 logo, consisting of the channel name in blue, green, and red.

Variants:

• Sometimes, the logo is white.
• On Fireman Sam, the logo appears within the 1987 Bumper Films logo and also its in-credit disclaimers. Plus, it also has a black stroke.
  • Original English prints of the show feature the 1982 logo in blue.
  • In the fourth season, the logo loses its outline and also has more vibrant colors.
• On Jeux sans Frontières, the logo is within a white box with a black outline and shadow.
• On Angry Earth, the letters are more spread out.
• On Funnybones, this logo shares the screen with the 1988 BBC Enterprises logo.
• On Swig o Bacardi Eisteddfod Aberystwyth, this logo appears with the 1987 HTV Cymru logo.
• On Cymru Newydd, this logo shares the screen with the 1982 Channel 4, 1988 BBC Cymru and the 1993 HTV logos.
• On Cefin Gwlard, this logo appears with the 1993 HTV logo.

Technique: A still, computerized graphic.

Audio: The closing theme of the show.

Audio Variants:

• On the Fireman Sam special "Snow Business", a wind-like sound is heard.
• On Joshua Jones, the synthesized whoosh from the end of the original Fireman Sam theme tune is heard, but sounds noticeably faster.

Availability: Seen on the original and VHS prints of Fireman Sam, as well as episodes of Cefin Gwlard from this timeframe, and Hedd Wyn, among others.

• It was also seen at the end of a few TV movies such as Angry Earth.
• It is also seen on Joshua Jones.

3rd Logo (1995-March 22, 2009)

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Visuals: This is another in-credit logo where it displays the 1995 logo, consisting of "S4C" in white and a tilde sticking out of the "C".

Variants:

• A red version of this logo exists.
• Some shows feature the logo in black.
• Sometimes, this logo also shares the screen with other logos.
• On remastered prints of Fireman Sam, the 1995 logo is featured three times: next to Bumper Films' name, within the copyright notice, and on the bottom left section of the screen, and also shares the screen with the 2000 HIT Entertainment logo which appears on the bottom right of the screen.
• On India Reborn, the logo has a shadow.
• On Life on the Hedge, this logo shares the screen with the 1996 Scottish Television, the 1995 RTE and the Performance Films logos.

Technique: A still, computerized graphic.

Audio: The closing theme of the show.

Audio Variant: On the remastered prints of the Fireman Sam special "Snow Business", a wind-like sound is heard.

Availability: One of the earliest shows to use this logo include Pobl y Chyff, Rownd a Rownd, and episodes of Y Byd ar Bedwar and Cefn Gwlad from this period.

• It is also seen on the remastered prints of Fireman Sam using the red variant.
• Said version can also be found on Sir Gawain and the Knight, Heaven on Earth, and season 1 of Cowbois ac Injans, among others.
• Some of these shows were found on streaming sites like IMDB TV and also have this logo intact.
• Despite the network rebranded in 2007, it appeared for one last time on India Reborn.

4th Logo (2007-2014)

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Visuals: On a white background, there is the 2007 logo on the bottom left, consistng of "S4/C" in a rounded font. Next to it, there is the copyright info containing a co-producer's name. On top of it, there is said producer's logo with "Cynhyrchiad" and either "Ar" or "Ar gyfer" above and below it.

Variants:

• An in-credit version consists of the logo in white.
• Sometimes, this logo also shares the screen with the other logos.

Technique: A still, digital graphic.

Audio: The closing theme of the show.

Availability: Like the previous logos, episodes of Cefn Gwlad from this period contain this logo as well as Cyngerdd Elin Fflur, Gerallt, season 2 of Cowbois ac Injans, and Darwin The Welshman and the Conspiracy.

5th Logo (2014-)

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Visuals: There is the channel name in turquoise against a white box with a slanted right side. The other section of the screen is the same color as the channel's logo and contains a co-producer's logo, placing "Cynhyrchiad" on the top left and a copyright notice on the bottom.

Variants:

• An in-credit version exists, where the logo resembles the normal print logo.
  • No Body Recovered uses an alternate in-credit logo where "Original" in white and within a dark teal box is sticking out the logo.
• On some shows that have two logos placed on the right side, "ar gyfer" is added in between.
• On Rygbi Pawb, the copyright symbol is slightly thinner.

Technique: A still, digital graphic.

Audio: The closing theme of the show.

Availability: It can be found on a variety of shows ranging from scripted shows to live sports events, the latter of which include Rygbi Pawb and Indigo Prem.

• A lot of these shows are easy to find on the network's YouTube channel and website as well as international streaming sites like SBS on Demand and TV airings.
• The in-credit variant was used on shows where they are a distributor or co-producer.
• These include No Body Discovered, Hinterland, Tide, Aberfan: The Fight for Justice, and Toot the Tiny Tugboat.

6th Logo (February 23-March 29, 2020?)

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Visuals: On a light teal background sits the 2014 S4C logo with "original" to the bottom right of it. The camera starts on the bottom right section of the logo before moving to the center. Simultaneously, a faint spotlight moves from the right on top of the logo.

Variant: A version for drama shows exists where the words "drama" is placed on the top of the logo.

Technique: CGI.

Audio: A low note string sting with a glimmer sound.

Availability: Seen at the beginning of shows, such as Chickpea and Friends, and drama shows such as season 2 of Bang.