Schneider's Bakery

Credits

Descriptions by
AsdfTheRevival and Shadeed A. Kelly

Editions by
CrazySpruiker2001, SuperMax124 and TheRealMarcel2000

Background

Schneider's Bakery is the production company of Dan Schneider founded in 2003. Schneider is the creator of the Nickelodeon shows, The Amanda Show, Drake & Josh, Zoey 101, iCarly, Victorious, Henry Danger, and Game Shakers, along with the spin-off shows Sam & Cat and The Adventures of Kid Danger. The company is named after Schneider's father's business located in Memphis, Tennessee. On March 26, 2018, Nickelodeon announced that they had parted ways with Schneider and his company due to controversies regarding Schneider himself. This resulted in Game Shakers and The Adventures of Kid Danger being cancelled, while Henry Danger was renewed for a fifth and final season with Christopher J. Nowak serving as showrunner. As of 2021, Schneider has quietly been doing several projects since his departure from Nickelodeon and his website remains active as of now.

Logo (July 26, 2003-June 8, 2019)

• 
  Early variant (2003-2005)
• 
  2004-2009
• 
  2009-2011
• 
  2011-2013
• 
  2013-2019

Visuals: We see a white and green oven (which has the word "Deluxe" in white on the blue oval at the right) against a green background with sparkle patterns on it. The camera then shakes and the oven opens up a little twice. It then fully opens with a cloud of smoke as the company name in an orange '50s-style script font flashes, with a filmstrip on the tail of the "y" in "Bakery" extending to the bottom of the oven door.

Variants:

• The logo can be displayed in either 4:3 or 16:9.
• During the logo's early usage, it is more darker than usual, the animation is less refined, the word "Deluxe" is in black, and the sparkles on the wallpaper are clearer.
• Beginning with the iCarly episode "iMake Sam Girlier", there is a version that has "DANWARP " (in Bank Gothic Italic) below the logo swirling in and a small red Wi-Fi signal icon appearing on the top-right of it. This is used to advertise Schneider's social media accounts. Plus, a preheat light is added on top of the oven, where it goes from red to black when the logo appears out of the oven and the logo had to be shrunken down to fit the "DANWARP " name in place.
  • Beginning with the iCarly episode "iLost My Mind", an "@" was added before the name. This variant can also be seen on later episodes of Victorious and iCarly.
• Starting with Sam & Cat, the entire logo is shrunken down to the oven's size and the oven timers are moving, as well as giving the text in the company name a drop-shadow and the preheat light being pseudo 3D.

Technique: CGI.

Audio: Two crashing sounds when the oven shakes and a ding (like an oven timer). When the oven door drops, a sizzling sound is heard followed by a man (presumably Dan Schneider himself) saying "Mmmm!".

Audio Variants:

• For the DanWarp variant, after the oven opens up, a flash is heard when the text forms and a ding when it finishes.
• Sometimes, the show's ending theme either trails off into the logo or plays over the logo.

Availability:

• The early variant was seen on the first two seasons of Drake & Josh.
• The later variants can be seen on some season 2 along with seasons 3 and 4 of Drake & Josh, Sam & Cat, Victorious, and Zoey 101 on TeenNick and iCarly and on both Nickelodeon and TeenNick, and home media releases of these shows, and specials of them.
• The early variant can also be seen on season 10 of All That whenever it was rerun on TeenNick & made a surprise appearance on the R U All That Finale from July 2003 which sadly didn’t resurface on the web ever since.
• Also seen on seasons 1-4 of Henry Danger, Game Shakers, and more recently The Adventures of Kid Danger.
• Starting with the season 5 Henry Danger episode, "Danger Things", this logo has been removed and simply has the 2009 Nickelodeon Productions logo at the end. Despite this, it remained in use on Game Shakers until the series' end.
• This logo does not appear on Danger Force, the 2021 revival of iCarly, or Zoey 102, as Schneider has no involvement with any of those projects due to his departure from Nickelodeon, though he is still credited as the creator or co-creator.

Legacy: This logo is popular with fans of Dan Schneider's works, though Schneider's own controversies have tainted the logo for some.