→6th Logo (September 13, 1965-August 29, 1974): Remove duplicate photos, convert YouTube embeds to use YouTube template, tone down nicknames, minor gramattical edits. |
major font and color edits |
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{{PageCredits|description=James Fabiano, Jason Jones, and Shadeed A. Kelly|capture=Eric S., V of Doom, Shadeed A. Kelly, JohnnyL80, mr3urious, Michael Bass, TrickyMario7654, snelfu, Logoboy95, Gilblitz112, Sagan Blob, TheEriccorpinc, SloshedMail, Pygmalion X, and Brendan Richards|edits=Shadeed A. Kelly, kidinbed,CD20 Superness, V of Doom, Lee Cremeans, Brendan Richards, Kramden II, ccateni28, mario9000seven, and Unnepad|video=JohnnyL80, Eric S., Mike Stidham, Jordan Rios, supremetaco, mcydodge919, ClassicTVMan1981X, DanDMan16, and SloshedMail}} |
{{PageCredits|description=James Fabiano, Jason Jones, and Shadeed A. Kelly|capture=Eric S., V of Doom, Shadeed A. Kelly, JohnnyL80, mr3urious, Michael Bass, TrickyMario7654, snelfu, Logoboy95, Gilblitz112, Sagan Blob, TheEriccorpinc, SloshedMail, Pygmalion X, and Brendan Richards|edits=Shadeed A. Kelly, kidinbed,CD20 Superness, V of Doom, Lee Cremeans, Brendan Richards, Kramden II, ccateni28, mario9000seven, and Unnepad|video=JohnnyL80, Eric S., Mike Stidham, Jordan Rios, supremetaco, mcydodge919, ClassicTVMan1981X, DanDMan16, and SloshedMail}} |
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===Background=== |
===Background=== |
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Screen Gems was revived as a television subsidiary by [[Columbia Pictures]] in 1948. It was formed when Columbia acquired Pioneer Telefilms, a television commercial company founded in 1947 by Ralph M. Cohn, the son of Columbia Pictures co-founder, Jack Cohn, and the nephew of longtime Columbia Pictures president and co-founder, Harry Cohn. Pioneer Telefilms was renamed to Screen Gems after the acquisition. It was responsible for television production, TV movies, syndicating the Columbia Pictures movie library, and starting in 1958, ''The Three Stooges'' shorts starting with the Curly series. Screen Gems became a fully-fledged studio in 1951 by moving into Telefilm syndication and later into television production in 1952. On July 1, 1956, Columbia studio veteran Irving Briskin formed Briskin Productions to oversee all of Screen Gems' productions. On December 10, 1956, Screen Gems acquired television syndication company Hygo Television Films (a.k.a. "Serials Inc.") as well as its affiliated company, United Television Films, Inc. On August 2, 1957, Screen Gems agreed to syndicate the Universal Horror Package from Universal-International for 10 years under the names ''Shock'' and ''Son of Shock''. From 1957-1966, Screen Gems held a 20% stake in [[Hanna-Barbera Cartoons|Hanna-Barbera]] and acted as their distributor; Screen Gems (and later, Columbia Pictures itself) also owned the distribution rights to ''The Flintstones'' until the 1980s. In January 1961, Columbia Pictures Corporation and Screen Gems, Inc. were split into separate companies, when the former studio sold 11% of the latter's stock to the public. On December 23, 1968, Screen Gems merged with its parent Columbia Pictures Corporation and the whole organization was reincorporated as "Columbia Pictures Industries, Inc.". On May 6, 1974, Screen Gems was reincorporated as "[[Columbia Pictures Television]]" (now "[[Sony Pictures Television]]"). The name was suggested by David Gerber, the then-current president of Columbia's television division. |
Screen Gems was revived as a television subsidiary by [[Columbia Pictures]] in 1948. It was formed when Columbia acquired Pioneer Telefilms, a television commercial company founded in 1947 by Ralph M. Cohn, the son of Columbia Pictures co-founder, Jack Cohn, and the nephew of longtime Columbia Pictures president and co-founder, Harry Cohn. Pioneer Telefilms was renamed to Screen Gems after the acquisition. It was responsible for television production, TV movies, syndicating the Columbia Pictures movie library, and starting in 1958, ''The Three Stooges'' shorts starting with the Curly series. Screen Gems became a fully-fledged studio in 1951 by moving into Telefilm syndication and later into television production in 1952. On July 1, 1956, Columbia studio veteran Irving Briskin formed [[Briskin Productions]] to oversee all of Screen Gems' productions. On December 10, 1956, Screen Gems acquired television syndication company Hygo Television Films (a.k.a. "Serials Inc.") as well as its affiliated company, United Television Films, Inc. On August 2, 1957, Screen Gems agreed to syndicate the Universal Horror Package from [[Universal Pictures|Universal-International]] for 10 years under the names ''Shock'' and ''Son of Shock''. From 1957-1966, Screen Gems held a 20% stake in [[Hanna-Barbera Cartoons|Hanna-Barbera]] and acted as their distributor; Screen Gems (and later, Columbia Pictures itself) also owned the distribution rights to ''The Flintstones'' until the 1980s. In January 1961, Columbia Pictures Corporation and Screen Gems, Inc. were split into separate companies, when the former studio sold 11% of the latter's stock to the public. On December 23, 1968, Screen Gems merged with its parent Columbia Pictures Corporation and the whole organization was reincorporated as "Columbia Pictures Industries, Inc.". On May 6, 1974, Screen Gems was reincorporated as "[[Columbia Pictures Television]]" (now "[[Sony Pictures Television]]"). The name was suggested by David Gerber, the then-current president of Columbia's television division. |
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'''Logo:''' Superimposed over the screen, we see in-credit text that reads: |
'''Logo:''' Superimposed over the screen, we see in-credit text that reads: |
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<div style='text-align:center;'>A</div> |
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A |
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SCREEN GEMS, INC. |
<div style='text-align:center;'>SCREEN GEMS, INC.</div> |
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PRODUCTION |
<div style='text-align:center;'>PRODUCTION</div> |
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'''Variants:''' |
'''Variants:''' |
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* On ''Days of Our Lives'', the text would read as "A CORDAY PRODUCTIONS, SCREEN GEMS PRESENTATION". |
* On ''Days of Our Lives'', the text would read as "{{font|Times New Roman|'''A CORDAY PRODUCTIONS, SCREEN GEMS PRESENTATION'''}}". |
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* For those co-produced by Hanna-Barbera, it would say "A SCREEN GEMS FILM PRESENTATION, TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION". |
* For those co-produced by Hanna-Barbera, it would say "A SCREEN GEMS FILM PRESENTATION, TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION". |
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* On ''Decision: The Conflicts of Harry S. Truman'', under the Ben Gradus Productions text says, "In association with SCREEN GEMS INC. and DAVID M. NOYES". |
* On ''Decision: The Conflicts of Harry S. Truman'', under the Ben Gradus Productions text says, "{{font|Times New Roman|In association with SCREEN GEMS INC. and DAVID M. NOYES}}". |
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* On the short-lived game show ''Line 'em Up'', in the first reel says "a SCREEN GEMS production". |
* On the short-lived game show ''Line 'em Up'', in the first reel says "a SCREEN GEMS production". |
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* On ''The Jetsons'' episode "The Coming of Astro", the letter "A" isn't shown next to the words "SCREEN GEMS" (This version can still be seen intact on ''The Jetsons'' episode on Boomerang and Amazon Video on Demand). |
* On ''The Jetsons'' episode "The Coming of Astro", the letter "A" isn't shown next to the words "SCREEN GEMS" (This version can still be seen intact on ''The Jetsons'' episode on Boomerang and Amazon Video on Demand). |
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'''Nicknames:''' "The TV Tube", "Screen Gems-on-TV" |
'''Nicknames:''' "The TV Tube", "Screen Gems-on-TV" |
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'''Logo:''' On the same light gray background seen on the last logo, we see a TV tube-like shape that's outlined in dark gray and filled in black. There are about eight stars shining inside (like stars in the sky) around the phrase "A SCREEN GEMS INC. Presentation" or "A SCREEN GEMS INC. Production". |
'''Logo:''' On the same {{font color|lightgray|light gray}} background seen on the last logo, we see a TV tube-like shape that's outlined in dark gray and filled in black. There are about eight stars shining inside (like stars in the sky) around the phrase "{{font|Impact|A SCREEN GEMS INC.}} {{font|Times New Roman|'''''Presentation'''''}}" or "{{font|Impact|A SCREEN GEMS INC.}} {{font|Times New Roman|'''''Production'''''}}". |
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'''Variants:''' |
'''Variants:''' |
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* There is one version where the stars shining are more animated and differently shaped, with no glow inside them. |
* There is one version where the stars shining are more animated and differently shaped, with no glow inside them. |
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* From late 1954 to early 1956, the word "Film" is added inside the tube. |
* From late 1954 to early 1956, the word "{{font|Times New Roman|'''''Film'''''}}" is added inside the tube. |
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'''FX/SFX:''' The little stars twinkling. |
'''FX/SFX:''' The little stars twinkling. |
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'''Nickname:''' "Torch Lady" |
'''Nickname:''' "Torch Lady" |
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'''Logo:''' Like the 1942 version of the 1936 Columbia Pictures logo, we see a lady (Columbia, a representation of the USA) holding a light torch on top a pedestal with a backdrop of clouds over her. The Torch Lady's head and upper body is between the words "SCREEN GEMS" with the letter "A" in Vivaldi font above it and "FILM PRESENTATION" or "FILM PRODUCTION" below it. The byline "TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION" appears below that. |
'''Logo:''' Like the 1942 version of the 1936 Columbia Pictures logo, we see a lady (Columbia, a representation of the USA) holding a light torch on top a pedestal with a backdrop of clouds over her. The Torch Lady's head and upper body is between the words "{{font|Impact|SCREEN GEMS}}" with the letter "{{font|Times New Roman|'''''A'''''}}" in Vivaldi font above it and "{{font|Impact|FILM PRESENTATION}}" or "{{font|Impact|FILM PRODUCTION}}" below it. The byline "{{font|Impact|TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION}}" appears below that. |
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'''Trivia:''' The Torch Lady, aka Columbia, is played by Pittsburgh native Jane Chester Bartholomew, who was discovered by Harry Cohn. (After she left acting in the '60s, Mrs. Bartholomew became a nursing inspector with the Chicago Board of Health. She passed away in 2012.) |
'''Trivia:''' The Torch Lady, aka Columbia, is played by Pittsburgh native Jane Chester Bartholomew, who was discovered by Harry Cohn. (After she left acting in the '60s, Mrs. Bartholomew became a nursing inspector with the Chicago Board of Health. She passed away in 2012.) |
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'''Variant:''' There is a special variant for the 10th Anniversary of Screen Gems. The logo is the same, except for the text " |
'''Variant:''' There is a special variant for the 10th Anniversary of Screen Gems. The logo is the same, except for the text "{{font|Impact|10<sup>{{small|TH}}</sup> ANNIVERSARY {{small|FILM PROGRAM}}}}" (or "{{font|Impact|{{small|FILM PRESENTATION}}}}") seen below in place of the standard text. |
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'''FX/SFX:''' The lady's torch "shining". |
'''FX/SFX:''' The lady's torch "shining". |
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'''Music/Sounds/Voice-over:''' |
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* A majestic horn fanfare at the begin/end of some syndicated programs, or the opening theme of the movie or short. There exists two known versions of this fanfare. |
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* Usually, as a closing logo, you will hear the ending theme for whatever show or movie played over it sometimes with Harry Cohn announcing: "This has been a Screen Gems Film Production, from the Hollywood studios of Columbia Pictures". |
* Usually, as a closing logo, you will hear the ending theme for whatever show or movie played over it sometimes with Harry Cohn announcing: "This has been a Screen Gems Film Production, from the Hollywood studios of Columbia Pictures". |
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'''Nickname:''' "Torch Lady II" |
'''Nickname:''' "Torch Lady II" |
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'''Logo:''' Same as the 1955 logo, excluding the clouds and the additional captions. Only the name "SCREEN GEMS" remains, and the words are smaller and somewhat stretched out, and the words are shown on each side of the lower body and legs. |
'''Logo:''' Same as the 1955 logo, excluding the clouds and the additional captions. Only the name "{{font|Impact|SCREEN GEMS}}" remains, and the words are smaller and somewhat stretched out, and the words are shown on each side of the lower body and legs. |
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'''Trivia:''' The Torch Lady here is also played by Jane Chester Bartholomew. |
'''Trivia:''' The Torch Lady here is also played by Jane Chester Bartholomew. |
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'''Variants:''' |
'''Variants:''' |
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* A rare color variant of this logo was seen on Hazel. |
* A rare color variant of this logo was seen on Hazel. |
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* An opening version featured the lettering "COLUMBIA" over a filming studio, with a camera crane moving (similar to the 1960 NBC "Cameraman" logo) and then it fades to the Screen Gems logo. |
* An opening version featured the lettering "{{font|Impact|COLUMBIA}}" over a filming studio, with a camera crane moving (similar to the 1960 NBC "Cameraman" logo) and then it fades to the Screen Gems logo. |
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'''FX/SFX:''' The lady's torch "shining". |
'''FX/SFX:''' The lady's torch "shining". |
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'''Nickname:''' "The Dancing Sticks" |
'''Nickname:''' "The Dancing Sticks" |
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'''Logo:''' Eleven animated lines "drop down" at the right of the black screen to ascending jazz notes as a swarm of circles scatter near the middle of the left side leaving behind the words "SCREEN GEMS" in a Benguiat Frisky font. (These circles were what one rec.arts.animation post described as the "spotlights". The "stars" may come from the fact that the circles sparkle like stars.) As this happens, the lines shrink somewhat and spread out, filling the right half and shaking slightly back and forth. |
'''Logo:''' Eleven animated lines "drop down" at the right of the black screen to ascending jazz notes as a swarm of circles scatter near the middle of the left side leaving behind the words "'''SCREEN GEMS'''" in a Benguiat Frisky font. (These circles were what one rec.arts.animation post described as the "spotlights". The "stars" may come from the fact that the circles sparkle like stars.) As this happens, the lines shrink somewhat and spread out, filling the right half and shaking slightly back and forth. |
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'''Variant:''' When filmed and broadcast in color, the sticks and the dots are rainbow colors. |
'''Variant:''' When filmed and broadcast in color, the sticks and the dots are rainbow colors. |
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'''Nicknames:''' "S from Hell", "The Spiral S", "The Filmstrip S", "S of Doom", "Burning S", "Red S", "Hellish S" |
'''Nicknames:''' "S from Hell", "The Spiral S", "The Filmstrip S", "S of Doom", "Burning S", "Red S", "Hellish S" |
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'''Logo:''' On a yellow background, two red parallelograms (or lines) come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a red dot appears, forming a stylized "S". Under that, the text "SCREEN GEMS" zooms in. |
'''Logo:''' On a {{font color|gold|yellow}} background, two {{font color|red|red}} parallelograms (or lines) come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a {{font color|red|red}} dot appears, forming a stylized "'''''S'''''". Under that, the text "'''SCREEN GEMS'''" zooms in. |
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'''Trivia:''' |
'''Trivia:''' |
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'''Variants:''' |
'''Variants:''' |
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* There's an in-credit logo that's shown on the short-lived series ''Adventures of the Seaspray'' with the text "in association with" and "Screen Gems" in the same font as the credits. |
* There's an in-credit logo that's shown on the short-lived series ''Adventures of the Seaspray'' with the text "{{font|Times New Roman|in association with}}" and "Screen Gems" in the same font as the credits. |
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* Another in-credit version was shown on ''The Pierre Berton Show'' with the text "SCREEN GEMS Canada Production" in the same font as the credits. |
* Another in-credit version was shown on ''The Pierre Berton Show'' with the text "'''''SCREEN GEMS Canada Production'''''" in the same font as the credits. |
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* Starting in late 1972, the byline "A DIVISION OF COLUMBIA PICTURES INDUSTRIES, INC." zooms up with "SCREEN GEMS" on most programs. |
* Starting in late 1972, the byline "A DIVISION OF COLUMBIA PICTURES INDUSTRIES, INC." zooms up with "'''SCREEN GEMS'''" on most programs. |
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* When shown in black & white, the standard scheme appears to be a light gray screen and black "S" and words. When shown in color, the standard scheme appears to be a yellow screen, red "S", and black words. The words may or may not have actually been red at one time as well. On some prints of ''The Partridge Family'', the "S" and the words were both black, attributed by some to film deterioration. However, when the Columbia byline was added, everything was changed to a light gray, and that color change appeared more natural. At the same time, other Screen Gems shows carried the normal color scheme (as did ''The Partridge Family'' when it was rerun on Hallmark Channel). |
* When shown in black & white, the standard scheme appears to be a {{font color|lightgray|light gray}} screen and black "'''''S'''''" and words. When shown in color, the standard scheme appears to be a {{font color|gold|yellow}} screen, {{font color|red|red}} "'''''S'''''", and black words. The words may or may not have actually been red at one time as well. On some prints of ''The Partridge Family'', the "'''''S'''''" and the words were both black, attributed by some to film deterioration. However, when the Columbia byline was added, everything was changed to a light gray, and that color change appeared more natural. At the same time, other Screen Gems shows carried the normal color scheme (as did ''The Partridge Family'' when it was rerun on Hallmark Channel). |
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* Several shows in 1970 didn't have the name in bold. |
* Several shows in 1970 didn't have the name in bold. |
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* There is also a still variant of this logo with the phrase "DISTRIBUTED BY" in small print above "SCREEN GEMS". |
* There is also a still variant of this logo with the phrase "DISTRIBUTED BY" in small print above "SCREEN GEMS". |
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* Another still variant with and without Columbia bylines respectively was seen on some shows like the first season of ''Police Story'' and ''Ghost Story'' (also known as ''Circle of Fear''). |
* Another still variant with and without Columbia bylines respectively was seen on some shows like the first season of ''Police Story'' and ''Ghost Story'' (also known as ''Circle of Fear''). |
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* Another variant has the byline appearing after the company logo/text animation stop. This variant was seen on early episodes of the miniseries QB VII. |
* Another variant has the byline appearing after the company logo/text animation stop. This variant was seen on early episodes of the miniseries QB VII. |
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* There is a variant where (possibly due to film deterioration), the screen is white and the "S" is bright. Seen on the pilot episode of ''Love on a Rooftop''. |
* There is a variant where (possibly due to film deterioration), the screen is white and the "'''''S'''''" is bright. Seen on the pilot episode of ''Love on a Rooftop''. |
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** Another variant is similar to the one above, but even brighter, making the "S" invisible and the words "SCREEN GEMS" barely visible. Seen on the ''Love on a Rooftop'' episode "The Six Dollar Surprise". |
** Another variant is similar to the one above, but even brighter, making the "'''''S'''''" invisible and the words "'''SCREEN GEMS'''" barely visible. Seen on the ''Love on a Rooftop'' episode "The Six Dollar Surprise". |
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*** Another variant like the ones above, contains the byline, has the "S" partly invisible and the name and byline barely visible to see. This was spotted in a B&W print of The Paul Lynde Show episode "Togetherness". |
*** Another variant like the ones above, contains the byline, has the "'''''S'''''" partly invisible and the name and byline barely visible to see. This was spotted in a B&W print of The Paul Lynde Show episode "Togetherness". |
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* On a late '80s print of an episode of ''Occasional Wife'', the animation and music of the logo were slightly faster than usual, probably due to time compression. |
* On a late '80s print of an episode of ''Occasional Wife'', the animation and music of the logo were slightly faster than usual, probably due to time compression. |
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* A still version with a sky blue background was seen on S1 E5 of the short-lived series ''The Girl with Something Extra''. |
* A still version with a sky blue background was seen on S1 E5 of the short-lived series ''The Girl with Something Extra''. |
Screen Gems was revived as a television subsidiary by Columbia Pictures in 1948. It was formed when Columbia acquired Pioneer Telefilms, a television commercial company founded in 1947 by Ralph M. Cohn, the son of Columbia Pictures co-founder, Jack Cohn, and the nephew of longtime Columbia Pictures president and co-founder, Harry Cohn. Pioneer Telefilms was renamed to Screen Gems after the acquisition. It was responsible for television production, TV movies, syndicating the Columbia Pictures movie library, and starting in 1958, The Three Stooges shorts starting with the Curly series. Screen Gems became a fully-fledged studio in 1951 by moving into Telefilm syndication and later into television production in 1952. On July 1, 1956, Columbia studio veteran Irving Briskin formed Briskin Productions to oversee all of Screen Gems' productions. On December 10, 1956, Screen Gems acquired television syndication company Hygo Television Films (a.k.a. "Serials Inc.") as well as its affiliated company, United Television Films, Inc. On August 2, 1957, Screen Gems agreed to syndicate the Universal Horror Package from Universal-International for 10 years under the names Shock and Son of Shock. From 1957-1966, Screen Gems held a 20% stake in Hanna-Barbera and acted as their distributor; Screen Gems (and later, Columbia Pictures itself) also owned the distribution rights to The Flintstones until the 1980s. In January 1961, Columbia Pictures Corporation and Screen Gems, Inc. were split into separate companies, when the former studio sold 11% of the latter's stock to the public. On December 23, 1968, Screen Gems merged with its parent Columbia Pictures Corporation and the whole organization was reincorporated as "Columbia Pictures Industries, Inc.". On May 6, 1974, Screen Gems was reincorporated as "Columbia Pictures Television" (now "Sony Pictures Television"). The name was suggested by David Gerber, the then-current president of Columbia's television division.
Logo: Superimposed over the screen, we see in-credit text that reads:
Variants:
FX/SFX: None or the cross-fading. Except on Days of Our Lives, where the text scrolls.
Music/Sounds/Voice-over: The end-title theme from any show. On the game show Line 'em Up, a voice-over says "Line 'em Up is a Screen Gems production in association with CFTO TV enclosing".
Availability: Uncommon. It's currently seen on the first two seasons of The Flintstones on Boomerang, MeTV, and DVD's of the show.
Editor's Note: None.
Nicknames: "The TV Tube", "Screen Gems-on-TV"
Logo: On the same light gray background seen on the last logo, we see a TV tube-like shape that's outlined in dark gray and filled in black. There are about eight stars shining inside (like stars in the sky) around the phrase "A SCREEN GEMS INC. Presentation" or "A SCREEN GEMS INC. Production".
Variants:
FX/SFX: The little stars twinkling.
Music/Sounds: The end title theme of any show.
Availability: Ultra rare.
Editor's Note: The logo fits well with the company name as the "SCREEN" is the TV tube, and the "GEMS" are the stars on the screen. It's a rather peculiar concept that was shelved in favor of the "Torch Lady" years later.
Nickname: "Torch Lady"
Logo: Like the 1942 version of the 1936 Columbia Pictures logo, we see a lady (Columbia, a representation of the USA) holding a light torch on top a pedestal with a backdrop of clouds over her. The Torch Lady's head and upper body is between the words "SCREEN GEMS" with the letter "A" in Vivaldi font above it and "FILM PRESENTATION" or "FILM PRODUCTION" below it. The byline "TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION" appears below that.
Trivia: The Torch Lady, aka Columbia, is played by Pittsburgh native Jane Chester Bartholomew, who was discovered by Harry Cohn. (After she left acting in the '60s, Mrs. Bartholomew became a nursing inspector with the Chicago Board of Health. She passed away in 2012.)
Variant: There is a special variant for the 10th Anniversary of Screen Gems. The logo is the same, except for the text "10TH ANNIVERSARY FILM PROGRAM" (or "FILM PRESENTATION") seen below in place of the standard text.
FX/SFX: The lady's torch "shining".
Music/Sounds/Voice-over:
Music/Sounds Variant: When the movie 20 Million Miles to Earth premiered on television, Screen Gems plastered the Columbia Pictures logo, keeping the fanfare intact.
Availability: Rare.
Editor's Note: This was the first use of the "Torch Lady" for television. It's mostly a well-liked logo, but some viewers in their youth were put off by the loud and dramatic nature of the fanfare heard on some shows, which has been referred to by some as the "Fanfare of Doom".
Nickname: "Torch Lady II"
Logo: Same as the 1955 logo, excluding the clouds and the additional captions. Only the name "SCREEN GEMS" remains, and the words are smaller and somewhat stretched out, and the words are shown on each side of the lower body and legs.
Trivia: The Torch Lady here is also played by Jane Chester Bartholomew.
Variants:
FX/SFX: The lady's torch "shining".
Music/Sounds/Voice-over: Usually, the end title theme from any show has played over this with Harry Cohn, the longtime president of Columbia Pictures announcing:
Availability: Rare.
Editor's Note: It's more of the same from the previous logo, but with less clutter. An updated version of sorts could be seen as the logo for the Screen Gems Network, the '90s syndicated package of classic SG, Columbia, Tandem, and ELP shows.
Nickname: "The Dancing Sticks"
Logo: Eleven animated lines "drop down" at the right of the black screen to ascending jazz notes as a swarm of circles scatter near the middle of the left side leaving behind the words "SCREEN GEMS" in a Benguiat Frisky font. (These circles were what one rec.arts.animation post described as the "spotlights". The "stars" may come from the fact that the circles sparkle like stars.) As this happens, the lines shrink somewhat and spread out, filling the right half and shaking slightly back and forth.
Variant: When filmed and broadcast in color, the sticks and the dots are rainbow colors.
FX/SFX: The lines dropping and shrinking.
Music/Sounds/Voice-over: An 8-note jazzy trumpet fanfare that ascends as the sticks drop in, and ends with a 5-note stinger when the logo finishes. An announcer states that the production is "A Screen Gems Production" (for shows produced in-house) or "A Screen Gems Presentation" (for co-productions with other companies) near the end.
Music/Sounds/Voice-over Variants:
Availability: Rare.
Editor's Note: A straight example of early '60s art decor. Advertising in the 1960s commonly used this style of art.
Nicknames: "S from Hell", "The Spiral S", "The Filmstrip S", "S of Doom", "Burning S", "Red S", "Hellish S"
Logo: On a yellow background, two red parallelograms (or lines) come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a red dot appears, forming a stylized "S". Under that, the text "SCREEN GEMS" zooms in.
Trivia:
Variants:
FX/SFX: The parallelograms wrapping around the dot, and the name "SCREEN GEMS" zooming in.
Music/Sounds:
Music/Sounds Variants:
Availability: Pretty common.
Editor's Note: For a logo from the '60s, this features very smooth animation, especially when compared to other logos of the time. However, this logo has gained somewhat of a cult following due to its notoriety for scaring some viewers, even enough to spawn a short mockumentary in 2010 called The S from Hell.