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'''Editor's Note:''' None.
===
{{Gallery|align=center|mode=packed|height=220|width=
|Spelling Television (1990-1992) A.jpeg|
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'''Nicknames:''' "Abstract S", "Spiral S"
'''Logo:''' Just a black screen with "{{Font|
'''Variants:'''
* On ''Twin Peaks'', the logo is shown on a {{Font color|darkblue|blue}} background, and the words are in a different font (though some episodes have the normal font).
* On ''Any Day Now'' starting with Season 2, the logo is much bigger than usual and "{{Font|
* On 2nd season episodes of ''Beverly Hills, 90210'' and the TV movie ''Back to the Streets of San Francisco'', the logo zooms in.
'''FX/SFX:''' None
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'''Availability:''' Uncommon.
* This was seen on ''Twin Peaks'', but the CBS DVD releases, Cloo, Crime & Investigation airings and Netflix viewings remove this logo (though it is seen intact on the Season 1 R2 DVD released by Universal/Playback/Republic, save for the pilot which is plastered by the [[Worldvision Enterprises]] logo. Might be on the Warner Home Video releases too).
* It's also seen on the first season of ''Beverly Hills, 90210'' on Pop (not the UK one), Paramount+, Pluto TV, and the season 1 DVD, season 2 plasters it with the 4th logo with the 2006 CBS byline, Pop airings use the DVD prints.
*This logo was revived in 1994 for the TV movie ''Fatal Vows: The Alexandra O'Hara Story'' and in 1998 for the Lifetime series ''Any Day Now'', which can be currently seen on Start TV.
'''Editor's Note:''' None.
=== 3rd Logo (January 23-May 7, 1992) ===
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<translate>
The film and television producer Aaron Spelling established his own television production company initially known as "Aaron Spelling Productions, Inc." in 1969. In 1986, Spelling made his company public after raising $80 million. On March 11, 1989, Aaron Spelling Productions was renamed to "Spelling Entertainment Inc." after acquiring Laurel Entertainment, Inc. and Worldvision Enterprises Inc. The same year, Spelling launched a sub-division named "Torand Productions, Inc.", which was named after Spelling's two children: Tori and Randy Spelling. On April 6, 1991, Spelling Entertainment Inc. was acquired by The Charter Company, which then merged with Spelling Entertainment Inc. and was renamed to "Spelling Entertainment Group" on October 5, 1992. In 1992, Spelling Entertainment was again renamed to "Spelling Television". In 1993, Blockbuster Entertainment Corporation acquired a 67% stake in Spelling Entertainment Group and established "Big Ticket Television" (a.k.a. "Big Ticket Entertainment" and "Big Ticket Pictures") in 1994. In 1994, Blockbuster merged with Viacom, Inc. (later renamed "CBS Corporation" in 2006, and later "ViacomCBS" in 2019 and "Paramount Global" in 2022). In 1999, Viacom acquired the rest of the Spelling Entertainment Group, making it a division of the Paramount Television Group, but Spelling continued producing shows until his death on June 23, 2006, at the age of 83. On April 4, 2007, it was announced that 7th Heaven's series finale on May 13, 2007 would be dedicated to Aaron Spelling, and every single episode of Season 11 featured the text "In Memory of Aaron Spelling." at the beginning of the closing credits. Today, most of the Spelling Television library is owned by Paramount Global through CBS Media Ventures, while the company still survives as an in-name-only unit of CBS Studios (formerly "CBS Paramount Network Television" and "CBS Television Studios").
Logo: Superimposed over the ending credits of the respective show/TV movie, we see the following text in the series' font:
or
Variants:
FX/SFX: The footage on the show's closing sequence.
Music/Sounds: The closing theme of the show.
Availability: Uncommon.
Editor's Note: None.
Nicknames: "Abstract S", "Spiral S"
Logo: Just a black screen with "SPELLING ENTERTAINMENT INC." in a white Elephant font, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo, consisting of three lines going upward, three lines going down, and a rounded rectangular structure behind it. "SPELLING" is in a larger typeface, and "ENTERTAINMENT INC." is smaller and below it.
Variants:
FX/SFX: None
Music/Sounds: The ending theme of the show.
Music/Sounds Variant: A 1995 CBS re-airing of Fatal Vows: The Alexandra O'Hara Story used the network's generic theme.
Availability: Uncommon.
Editor's Note: None.
Nicknames: "Abstract S II", "Spiral S II", "Sliding/Sparkling Name"
Logo: Against a teal blue/white gradient background, we see the same "S" from the previous logo, but without the rounded rectangular structure, being drawn in. The name "SPELLING ENTERTAINMENT INC." slides in, a registered trademark symbol fades in, and the name sparkles.
FX/SFX: The drawing of the "S", the sliding of the name, and the sparkling of the name.
Music/Sounds: The finishing of the show's ending theme, or none.
Availability: Extinct.
Editor's Note: None.
Logo: Against a teal background, two lines (one with streaks; the other with filmstrip sprockets) parallel to one another roll out, then they connect with an arch at the right side, resembling the shape of a magnet. The word "SPELLING" in the Century Schoolbook font slides in from that direction, with the word "TELEVISION" inside the lower line. The "S" in "SPELLING" is a bit larger than the rest of the word, which shines in with "pings". From 1994 onward, the respective company byline fades in below the logo.
Bylines:
Variants:
FX/SFX: The sliding in of the "SPELLING" name, and the "S" in the name shining.
Music/Sounds: The finishing of the ending theme from any show, generic themes on ABC, CBS, NBC and The WB (and later The CW), or silence (like when ABC Family reran 7th Heaven).
Availability: Common.
Editor's Note: The animation is a bit simple, but worked well to maintain with the changing bylines. </translate>
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