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'''Logo:''' Just a black screen with "SPELLING ENTERTAINMENT INC." in a white Elephant font, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo. This "S", however, has three lines going upward, three lines going down, and a rounded rectangular structure behind it. "SPELLING" has the largest typeface, and "ENTERTAINMENT INC." is progressively smaller, and appear below the Spelling name.
'''Variants:'''
*On seasons 2-onward of ''Any Day Now'', the logo is much bigger than usual, and now says "ENTERTAINMENT GROUP INC."
'''FX/SFX:''' None really, except for the zoom in effect seen on 2nd season episodes of ''Beverly Hills, 90210'' and the TV movie ''Back to the Streets of San Francisco''.
'''Music/Sounds:''' Once again, the ending theme would usually play over,
'''Availability:''' Uncommon.
*This was seen on Twin Peaks, but the CBS DVD releases, Cloo, Crime & Investigation airings and Netflix viewings remove this logo (though it is seen intact on the Season 1 R2 DVD released by Universal/Playback/Republic, save for the pilot which is plastered by the Worldvision logo. Might be on the Warner Home Video releases too).
*It's also seen on the first season of Beverly Hills, 90210 on Pop (not the UK one), Hulu, and the season 1 DVD, season 2 plasters it with the 4th logo with the 2006 CBS byline, Pop airings use the DVD prints.
*This logo was revived in 1994 for the TV movie ''Fatal Vows: The Alexandra O'Hara Story'' and in 1998 for the Lifetime series ''Any Day Now'', which can be currently seen on Start TV.
'''Editor's Note:''' None.
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The film and television producer Aaron Spelling established his own television production company initially known as "Aaron Spelling Productions, Inc." in 1969. In 1986, Spelling took his company public after raising $80 million. On March 11,1989, Aaron Spelling Productions was reincorporated as "Spelling Entertainment Inc." after acquiring Laurel Entertainment, Inc. and Worldvision Enterprises Inc. The same year, Spelling launched a sub-division named "Torand Productions, Inc.", which was named after Spelling's two children: Tori and Randy Spelling. On April 6, 1991, Spelling Entertainment Inc. was acquired by The Charter Company, who then merged with Spelling Entertainment Inc., and The Charter Company was renamed as "Spelling Entertainment Group" on October 5, 1992. In 1992, Spelling Entertainment was renamed again as "Spelling Television". In 1993, Blockbuster Entertainment Corporation acquired a 67% stake in Spelling Entertainment Group and established "Big Ticket Television" (a.k.a. "Big Ticket Entertainment" and "Big Ticket Pictures") in 1994. The same year in 1994, Blockbuster merged with Viacom, Inc. (later renamed "CBS Corporation" in 2006). In 1999, Viacom acquired the rest of the Spelling Entertainment Group, but Spelling continued producing shows until his death on June 23, 2006, at the age of 83. On April 4, 2007, it was announced that 7th Heaven's series finale on May 13, 2007 would be dedicated to Aaron Spelling. Every single episode from season 11, read these words at the beginning of the closing credits: "In memory of Aaron Spelling". Today, most of the Spelling Television library is owned by ViacomCBS through CBS Media Ventures, while the company still survives as an in-name-only unit of CBS Studios (formerly "CBS Paramount Network Television" and "CBS Television Studios").
Logo: In the ending credits of shows such as Dynasty and Hotel and TV movies, the text in the series type font would appear superimposed at the end:
AARON SPELLING PRODUCTION
Copyright © [YEAR] Aaron Spelling Productions, Inc.
All Rights Reservedor
PRODUCTIONS
Copyright © [YEAR] Aaron Spelling Productions, Inc.
All Rights ReservedVariants:
In Association With
AARON SPELLING PRODUCTIONS
Copyright © [YEAR] Aaron Spelling Productions, Inc.
All Rights ReservedFX/SFX: Seen on closing sequences with cut screens.
Music/Sounds: The closing theme of the show.
Availability: Uncommon.
Editor's Note: None.
Nicknames: "Abstract S", "Spiral S"
Logo: Just a black screen with "SPELLING ENTERTAINMENT INC." in a white Elephant font, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo. This "S", however, has three lines going upward, three lines going down, and a rounded rectangular structure behind it. "SPELLING" has the largest typeface, and "ENTERTAINMENT INC." is progressively smaller, and appear below the Spelling name.
Variants:
FX/SFX: None really, except for the zoom in effect seen on 2nd season episodes of Beverly Hills, 90210 and the TV movie Back to the Streets of San Francisco.
Music/Sounds: Once again, the ending theme would usually play over, but a 1995 CBS re-airing of Fatal Vows: The Alexandra O'Hara Story used the network's generic theme.
Availability: Uncommon.
Editor's Note: None.
Nicknames: "Abstract S II", "Spiral S II", "Sliding/Sparkling Name"
Logo: Against a teal blue/white gradient background, we see the same "S" from the previous logo, but without the rounded rectangular structure drawing. Spelling Television (1991)The name "SPELLING ENTERTAINMENT INC." in the same font as before sliding in. A registered trademark symbol fades in. The name sparkles.
FX/SFX: The drawing of the "S", the sliding of the name, and the sparkling of the name.
Music/Sounds: The finishing of the ending theme from any show, or it is silent.
Availability: Extinct.
Editor's Note: None.
Logo: Against a teal background, two lines (one with streaks; the other with a filmstrip) roll out parallel to one another, then they connect with an arch at the right side, resembling the shape of a magnet. The word "SPELLING" in Century Schoolbook font, slides-in from that direction, with the word "TELEVISION" inside the lower line. The "S" in Spelling is a bit larger than the rest of the logo, which shines in with "pings". From 1994 onward, the respective company byline fades in below the logo.
Bylines: Under it would read one of the following (as they appeared on screen):
Variants:
FX/SFX: The sliding in of the "SPELLING" name, and the "S" in the name shining.
Music/Sounds: The finishing of the ending theme from any show, generic theme on NBC & The CW or it is silent (as it was when ABC Family reran 7th Heaven).
Availability: Common.
Editor's Note: The animation is a bit simple, but worked well to maintain with the changing bylines.