TV Juara

From the Audiovisual Identity Database, the motion graphics museum


Background

TV Juara is one of the former names of TV Amplitude Juara, a Record affiliate headquartered in Juara, Mato Grosso. The channel was founded in 2008.

ID (2008-2015)


Visuals: The sequence begins with a computer-generated model of a blue three-storey building placed amongst a flat grass field. The building has windows on the bottom two storeys and three white signs at the front (with the middle one curved outwards). The left and right signs both display the Record logo and the middle frame shows the channel logo, the latter being a green sphere with a yellow star in front on the top-right, accompanied with the channel name below. Behind the building is a tree and in front, two small gardens. The camera zooms out to reveal the corner of an intersection, accompanied with a stop sign and telephone pole on the building’s side and a TV tower behind the building. A purple sidewalk can be seen briefly on the screen’s bottom right corner. The camera then zooms in to the channel logo before the sequence cuts to a white-gray vignette background. From there, a yellow arrowhead and curved paralellogram slide in from the right and left sides of the screen respectively, followed with a green glossy sphere zooming out from the left to the center. The yellow shapes orbit around the sphere before stopping to form a star shape just as "TV JUARA" in a silver-dark gray gradient flies up from the bottom of the screen and places itself beneath the logo.

Technique: CGI animation.

Audio: An uplifting orchestral synth piece.

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