Toho Eiga Co., Ltd.
From the Audiovisual Identity Database, the motion graphics museum
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Descriptions by
Eric S., Logoarto, sega3dmm, Supermarty-o, Stephen C. and Thisisanswer
Captures by
Eric S. , sega3dmm, Stephen C. and Logoarto
Editions by
kidinbed, mr3urious and thestudioghiblifan
Video captures courtesy of
shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes
Eric S., Logoarto, sega3dmm, Supermarty-o, Stephen C. and Thisisanswer
Captures by
Eric S. , sega3dmm, Stephen C. and Logoarto
Editions by
kidinbed, mr3urious and thestudioghiblifan
Video captures courtesy of
shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes
Background
Toho Eiga Co., Ltd. was formed from the merger of P.C.L., Jenkins Osawa Studio, and Toho Eiga Haikyu of the Tokyo-Takarazuka Theater Company, which itself was formed in 1932. In 1937, the documentary film department, Toho Bunka Eiga, was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.
1st Logo (July 11, 1937-March 2, 1938)
Visuals: On a black background, the Toho emblem (a circle with the characters "東宝" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "東宝映画株式會社" in Japanese.
Technique: A painting filmed by a cameraman.
Audio: None.
Availability: Seen on early films such as Learn from Experience Part I.
2nd Logo (1938)
Visuals: On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.
Technique: A painting filmed by a cameraman.
Audio: Unknown
Availability: Unknown. [Examples?]
3rd Logo (June 11, 1938-March 11, 1941)
Visuals: The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).
Technique: A painting filmed by a cameraman.
Audio: Unknown
Availability: Unknown. [Examples?]
4th Logo (1938)
Visuals: On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.
Technique: A painting filmed by a cameraman.
Audio: Unknown.
Availability: Unknown. [Examples?]
5th Logo (June 15, 1938)
Visuals: On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.
Technique: A painting filmed by a cameraman.
Audio: Unknown.
Availability: Unknown. [Examples?]
6th Logo (February 1-21, 1939)
Visuals: Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.
Technique: A painting filmed by a cameraman.
Audio: Unknown.
Availability: Unknown. [Examples?]
7th Logo (January 4, 1940-January 22, 1941)
Visuals: On a space background is the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.
Technique: Live action.
Audio: The opening theme.
Availability: Seen on films from the period such as Tabi yakusha (旅役者) and Son Goku (孫悟空).
8th Logo (March 26, 1941-October 14, 1942)
Visuals: Over a rocky background with a light source on the bottom, the Toho emblem in white floats above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.
Technique: Live action and practical effects.
Audio: A custom fanfare.
Availability: Seen on films from this period such as Midori no daichi.
9th Logo (December 3, 1942)
Visuals: There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.
Technique: Live action.
Audio: The opening theme of the film.
Availability: Can be seen on The War at Sea from Hawaii to Malaya (Hawai Mare Oki Kaisen).
10th Logo (1942)
Visuals: There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.
Technique: Unknown.
Audio: Unknown, most likely the opening theme of the film.
Availability: Unknown.
11th Logo (January 14-September 16, 1943)
Visuals: Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.
Technique: A painting filmed by a cameraman.
Audio: Unknown.
Availability: Unknown. [Examples?]
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