Tokyo Broadcasting System

From the Audiovisual Identity Database, the motion graphics museum


Background

Radio Tokyo renamed itself to Tokyo Broadcasting System on November 29, 1960 to represent its activities beyond radio. In 2000, TBS spun-off its radio division to its wholly-owned subsidiary TBS Radio & Communications. In 2009, TBS restructured as a holding company, transferring the TV division to TBS Television and renaming itself to TBS Holdings.

Animated Logos

1st Logo (December 12, 2009-September 16, 2019)


Visuals: A sparkling spotlight shines on a black background as a crystallized, transparent Kanji person with an antenna on top of its head in a walking motion slowly descends. "TBS" and "Tokyo Broadcasting System Television, Inc.", both crystallized and transparent, are below. The figure stops above "TBS," and the spotlight fades out. The figure turns red, "TBS" turns blue and "Tokyo Broadcasting System Television, Inc." turns white.

Technique: CGI.

Audio: Some crystallized chimes and a whoosh. NBC airings of American Ninja Warrior use generic music and an announcer.

Availability: Seen on American Ninja Warrior, the American adaptation of Sasuke, until season 11. Also used as an ident.

2nd Logo (September 7, 2020-)


Visuals: A blue line flies from the bottom-left on a black background. As it flies up, something rises from the line, unfolding to reveal the 2020 "TBS" wordmark in blue. The text shines and moves up as "TOKYO BROADCASTING SYSTEM" slides in and stops either next to or below "TBS".

Technique: CGI.

Audio: None. NBC airings of ANW use generic music and an announcer.

Availability: Seen on American Ninja Warrior from season 12 onward, and on My Family.

In-Credit Logos

1st Logo (January 1, 1961-December 28, 1991)

Visuals: Superimposed on the show's opening and/or ending sequence is the 1961 TBS wordmark, which consists of the words TBS in cursive-style lettering, usually in white.

Variants:

  • On some shows, such as Captain Ultra, the wordmark is stretched.
  • On TBS' 1990-1991 productions, such as Oh! My Konbu, the wordmark is in bold.

Technique: A superimposed hand-painted or digital graphic.

Audio: The opening or closing theme of the show.

Availability: Seen on TBS' productions from that time beginning with an episode of Ojōsan funtō-ki as well as other productions such as 8 Man and Super Jetter among others.

2nd Logo (September 30, 1991-January 17, 1994)

Visuals: Superimposed on the show's opening and/or ending sequence is the 1991 TBS "Micro Cosmos" wordmark, albeit simplified for printing reasons which consists of the words TBS with a marble on the letter "B", usually in white.

Technique: A superimposed hand-painted or digital graphic.

Audio: The opening or closing theme of the show.

Availability: Seen on TBS' productions from that period such as Dragon Quest: The Adventure of Dai.

3rd Logo (January 18, 1994-March 31, 2020)

Visuals: Superimposed on the show's opening and/or ending sequence is the 1994 TBS wordmark, consisting of the words "TBS" in a Times New Roman-style serif, usually in white or retaining its usual color.

Variants:

  • On some shows, such as Kiko-chan's Smile, the wordmark appears separate from each other.
  • On the English-language dub of Cyber Team in Akibahara, the wordmark is stretched.
  • Around 2000, the TBS Kanji person symbol was added, this was first seen in Sakura Wars (2000).

Technique: A superimposed hand-painted or digital graphic.

Audio: The opening or closing theme of the show.

Availability: Seen on TBS productions from that period such as early episodes of Sasuke.

4th Logo (April 1, 2020-)

Visuals: Superimposed on the show's opening and/or ending sequence is the 2020 TBS wordmark, consisting of the words "TBS" in a custom sans-like font, usually in white or retaining its usual color.

Technique: A superimposed digital graphic.

Audio: The opening or closing theme of the show.

Availability: Seen on TBS productions from 2020 onwards such as later episodes of Sasuke.

Radio Tokyo
Tokyo Broadcasting System
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