Touchstone Television (2020)

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 21:22, 11 January 2021 by TheRealMarcel2000 (talk | contribs)


This page is for the revived Touchstone Television. For the original Touchstone Television, see Touchstone Television (1985-2007)

Background

On August 10, 2020, Fox 21 Television Studios was rebranded as Touchstone Television and revived the "Touchstone" brand name by The Walt Disney Company as part of an overall removal of the "Fox" name off of properties Disney inherited from 21st Century Fox. In December 2020, Touchstone Television was folded into 20th Television.

(August 10, 2020, October 6, 2020)

Nicknames: "The Typewriter", "Another Typewriter Once Again", "The Last Typewriter", "That Logo Without the Touchstone Thunderball"

Logo: Similar to the Fox 21 and Fox 21 Television Studios logos, but the word "touchstone" replaces "fox21 television studios" and is seen being typed on the paper, then the word "television" replacing the dot at the end pops in below.

FX/SFX: See Fox 21 and Fox 21 Television Studios.

Music/Sounds: The same as the Fox 21 and Fox 21 Television Studios logos; the typing sounds accompany the typing of "touchstone", and the "ding" sound accompanies the appearance of "television".

Availability: Was brand new before, but became extremely rare shortly after. Disney introduced this logo on YouTube on the day the branding was announced and was expected to appear on shows formerly produced under Fox 21 by the end of the year, but the company was folded by 20th Television just a few months after the announcement, so this was scrapped as a result. The only production to have this logo is the anthology horror film Books of Blood, which is a Hulu exclusive. It did not appear on the first season of Ratched and returning shows such as Mayans M.C..

Editor's Note: While a nice attempt to revive the "Touchstone" brand name, this logo can be viewed as a disappointment as it uses the same concept from the Fox 21 and Fox 21 Television Studios logos and they haven't used the iconic Thunderball logo here. It didn't last very long though, as 20th Television folded the company. Thus, this marks the end of the infamous Fox 21 typewriter.

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