U&W

Background

W (known as Watch until 2016) is a member of the UKTV network that broadcasts fictional dramas, game shows and real life documentaries.

1st Logo (October 7, 2008-September 22, 2010)

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Nickname: "Eyeball"

Logo: TBA

Variants:

• Georgian Square: We see live action footage of a group of people pushing a large eye across and as they are doing so the camera switches to close-up shots of the people smiling, laughing and children playing around, then we see the eye from a clearer view with the people (most are in groups around a cloth having a picnic), and the word "watch" appears by wiping in and shines a second after it wipes in.
• Beach: The people are doing the same thing but the large eyeball is a little closer to the camera.
• City Night: This variant was used from October 2008-April 2009, in this variant after the crowd moves the eyeball they carry sparks in which they light.
• Farm: The crowd are carrying flags as they move the eyeball across.
• Cinema: In this ident we see a set of chairs a flashing blue light above it which is shining on the words "watch" and there is a eyeball which jumps across 3 times until it reaches the end of the word "watch", in which it looks at the screen.

FX/SFX: The words forming, the eyeball moving.

Music/Sounds: Depends of the variant.

Availability: Extinct.

Editor's Note: None.

2nd Logo (September 23, 2010-February 12, 2012)

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Logo: On live-action footage we see a clip of something happening and once it's done the camera turns to a whiteboard with the word "together." already present but it scrolls across a number of words until a disguised man puts a blue circle with the word "Watch" in white inside.

Variant: Some other variants shown include A Night Out, Playful Picnic, A Night In and Catch up Cafe. A Christmas variant as also used in 2010 and 2011.

FX/SFX: The reversed live-action footage, the blue circle shining.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

3rd Logo (February 13, 2012-February 14, 2016)

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Logo: On a single-colored background we see live-action footage of objects moving around. Halfway into the ident, the footage slows down, a red semicircle appears in the middle, and certain objects come out of it at normal speed for a few seconds before becoming slow motion again. As the objects begin to fly out, the word "WATCH" wipes in.

Variant: Depending on the variant, the objects are colorful furballs, crystals, smoke or liquids, and the background color's either sky blue, dark blue or orange.

FX/SFX: The "WATCH" logo forming, the objects.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

4th Logo (February 15, 2016-)

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Logo: We see live-action footages of areas with the camera zooming in to a diamond ending up in another scene. The letter "W" is what the camera zooms into before going back to the diamond, and whenever the camera zooms inside the diamond or "W", a different live-action area is shown.

FX/SFX: The camera zooming into the W or diamond shape.

Music/Sounds: TBA

Availability: Currently in use.

Editor's Note: None.