CBS Enterprises

From the Audiovisual Identity Database, the motion graphics museum


Logo (1995-2004)

Visuals: On a gray/silver wall background which waves are many colorful streaks (these are the same colors as the lights in CBS's 1992 ident). As the streaks fly by, the background fades into a watery blue globe with silver continents rotating around it. The streaks turn grey and morph into two copies of the CBS Eye. The globe zooms out with the outside of the CBS Eye, which appears at an angle before flipping into its normal position. The name "CBS" (in Helvetica Neue, similar to the 1992 ID) appears letter-by-letter each above the eye. Afterwards, "Enterprises" in a serif font fades in below. When the globe faces the eastern part of Asia, the logo freezes, and fades to black after about a second.

Opening Variant: At the end, the CBS eye globe moves a little up, and "the world of" appears above word-by-word, while the "CBS" text is now moved to below the eye globe.

Technique: CGI.

Audio: A synthesized jingle with "air" that eventually leads to a choir tune and then an ascending piano glissando, ending with three orchestral hits (similar to the 1991 CBS Entertainment Productions logo).

Availability: Seen on mid-1990s to early-2000s syndie prints of CBS shows and TV movies from the time-period until 2004.

  • It is also seen on Decades airings of More Wild Wild West, My Wicked, Wicked Ways: The Legend of Errol Flynn and Miracle Landing.
  • This logo is also seen on Mongo's Back in Town, CBS Action/Decades airings of Gunsmoke: One Man's Justice and Gunsmoke: The Long Ride, and on a Spanish Hallmark Channel airing of Thin Ice.
  • Both versions can also be found on the CBS Home Entertainment DVD-R release of Who is Julia?.
  • This logo was also seen at the beginning and end of a CBS Europa airing of The Return of Sherlock Holmes (1987).
CBS Enterprises
Eyemark Entertainment
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