Belo Corporation

Background

Belo Corporation is a media company based in Dallas, Texas. They specialized in the operation of various news broadcasting stations across 10 states. They were acquired by Gannett Co. in late 2013.

1st Logo (1999-2002, 2003-2011)

Nickname: "Whirlwind"

Logo: We see a blue tinted shot of the American flag waving in the background. On the right side is a rotating shot of a satellite dish (one of those big dishes seen near the front or side of a news station building). As the satellite dish fades from view, the "O" in "BELO" starts to shine. Underneath the name is a byline that says "[News station's name] is a BELO SUBSIDIARY".

Variant: The background might have a teal shade.

FX/SFX: TBA.

Music/Sounds: A soothing synth drone with a cymbal stinger.

Availability: Extinct.

Editor's Note: None.

2nd Logo (2002-2011)

Nickname: ''Life, And the States''

Logo: We are showing various images relating to news journalism (though a shot of a little girl and a female firefighter are shown in the montage as well). The shot concludes with the same BELO setup from the first logo, random network mentioned as a subsidiary and the New York Stock Exchange symbol mentioned below that.

FX/SFX: The montage of moving images (including the moving satellite dish from the first logo) and the shining "O".

Music/Sounds: A piano fanfare that has an upbeat 4-note flourish. There is also a lengthy voiceover explaining why said BELO-owned network is important to the community.

Availability: Extinct.

Editor's Note: None.

3rd Logo (2011-2013)

Nickname: "Belo"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct. Only seen at the end of newscasts on Belo owned stations. Now retired with the acquisition of Belo by Gannett; all former Belo station now use the corporate Gannett ID.

Editor's Note: None.